Fashionista (website)

Last updated
Fashionista
Fashionista logo.png
Type of site
Fashion news
Available inEnglish
EditorBreaking Media
URL fashionista.com
Launched2007

Fashionista is a fashion website owned by Breaking Media.

Contents

History

Fashionista was launched in 2007. It was originally written as a fashion blog by Faran Krentcil. [1] In April 2009, editor Natalie Hormilla stepped down. [2]

By 2010, Fashionista had gained worldwide popularity in the fashion niche and revamped its website and logo (also moving it from Joomla to WordPress). [3] In 2010, Breaking Media raised a $1.3 million round of investment. [4]

In November 2013, Stephanie Trong and Lauren Indvik were named co-editors-in-chief of Fashionista, succeeding to Leah Chernikoff. In March 2014, Stephanie Trong stepped down, leaving Lauren Indvik the sole editor-in-chief of the website. [5] In April 2014, the website was moved from WordPress to SAY Media's content management and monetization platform Tempest. [6]

In April 2015, Breaking Media raised another $1.5 million round of investment. [4] In November 2015, Lauren Indvik was named editor at large of Fashionista, succeeding to Lauren Sherman. [7] In December 2015, Fashionista introduced its own advertising studio (Fashionista CoLab) to offer custom advertising experiences to advertisers. [8]

Description

Fashionista is the most-visited website edited by Breaking Media. [9] Compared to other fashion news websites, Fashionista's editorial is more pop culture and geared to a younger audience. [10]

Awards

References

  1. ↑ Francesca Sterlacci; Joanne Arbuckle (30 June 2017). Historical Dictionary of the Fashion Industry. Rowman & Littlefield. ISBN   9781442239098.
  2. ↑ Noah Davis (1 April 2009). "Fashionista.com Editor Departs". Adweek.com. Retrieved 8 January 2019.
  3. ↑ "Fashionista: More Thread, Less Trend". Underconsideration.com. 24 February 2010. Retrieved 8 January 2019.
  4. 1 2 Anthony Ha (10 April 2015). "Breaking Media, publisher of Above the Law and Fashionista, raises $1,5m". Techcrunch.com. Retrieved 8 January 2019.
  5. ↑ "Media scoop! Fashionista co-EIC Stephanie Trong steps down". Fashionweekdaily.com. 26 March 2014. Retrieved 8 January 2019.
  6. ↑ "A stylish new Fashionista on Say Media's Tempest platform". Saydaily.com. 14 April 2014. Retrieved 8 January 2019.
  7. ↑ Alexandra Steigrad (17 November 2015). "Fashionista's Lauren Indvik Becomes Editor at Large, CEO Addresses Sale Speculation". Wwd.com. Retrieved 8 January 2019.
  8. ↑ "Fashionista launches in-house, native advertising studio, 'CoLab'". Breakingmedia.com. 10 December 2015. Retrieved 8 January 2019.
  9. ↑ "Why Breaking Media believes small can be beautiful". Digiday.com. 4 August 2016. Retrieved 8 January 2019.
  10. ↑ "Top 5 News Sources For Fashion Lovers". Fashionschooldaily.com. 22 March 2016. Retrieved 8 January 2019.
  11. ↑ "2012 Honoree". Webbyawards.com. 2012. Retrieved 8 January 2019.
  12. ↑ "Wealthy Fools". Wealthyfools.net. Retrieved 12 August 2021.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.