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Say Media (formerly VideoEgg) is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising across that platform and extended network of sites. Say Media has offices in San Francisco, Portland, NY, London, Montreal, Toronto, Chicago, and Detroit and is privately held.
Say Media was formed when VideoEgg (a video advertising company) bought Six Apart (a technology company that created Moveable Type and TypePad). VideoEgg was founded in early 2005 when Yale University graduates David Lerman, Matthew Sanchez and Kevin Sladek were making video software. At the time, the three were involved in a social venture matching non-profit organizations that needed public service announcements with a nationwide network of digital filmmakers and editors. [1] [2]
Lerman, Sanchez and Sladek created tools to manage web video made with the wide range of available devices, editors, encoders, and players.
As their business matured they began to focus on monetization, they found an opportunity in video advertising in online video and online social networking services. In May, 2008 the company officially discontinued video hosting services to focus entirely on its online advertising network. [3]
In June 2008, VideoEgg and one of its partner websites, hi5, were sued in the United States by EMI recording labels and music publishers. The plaintiffs alleged that the services were liable for copyright infringement due to videos uploaded by hi5 users through the VideoEgg application, and sought injunctions against the allegedly infringing activity. [4]
VideoEgg acquired Six Apart in 2010, and renamed itself Say Media. [5] It sold Movable Type and the Six Apart name to Infocom, a Japanese information technology company; Say Media retained TypePad. [6] [7] As a result of this transaction, the headquarters of Six Apart is now Tokyo, Japan. [8]
Say Media acquired the websites Dogster, ReadWriteWeb, POPcast Communications, and Remodelista over the past several years. [9] [10] [11] It also launched xoJane, with editor Jane Pratt, xoVain, its beauty-centric counterpart, and Gardenista, a sister site of Remodelista. In 2013, the company divested these assets to focus on the Tempest platform and advertising operations. Say Media subsequently sold Dogster & Catster, ReadWriteWeb, Remodelista and Gardenista, which as of early 2015 all operate independently or under new ownership.
Say Media is a privately owned company. As of 2010, VideoEgg had conducted four rounds of funding, raising over $30 million. Investors include First Round Capital, WPP Group, August Capital, Focus Ventures and Maveron. [12] [13] [14]
The company currently builds, maintains and provides Tempest, a publishing platform, to professional publishers in exchange for managing their unsold inventory. As of October 2016, 50 sites including Maxim, Rachael Ray, Climbing, Bio, and Fashionista were using the platform. Say's in-house design team (located in Portland, Oregon) creates display ad units and the custom overlay using advertiser's creative assets. [15]
In July 2008, VideoEgg announced several new capabilities to their ad network. These include offering advertisers increased ad features and functionalities, such as:
Publishers are able to integrate VideoEgg's AdPlatform. VideoEgg then serves the ads, which are designed to fit in any space and publishers receive payment every time a user engages with one of the VideoEgg ad units on the publisher's site.
The company successfully filed a lawsuit for trademark infringement against an Israeli company (associated with the Komodia library) also calling itself Say Media. That company has since changed names.[ citation needed ]
Movable Type is a weblog publishing system developed by the company Six Apart. It was publicly announced on September 3, 2001; version 1.0 was publicly released on October 8, 2001. The current version is 8.0.
Friendster was a social network based in Mountain View, California, founded by Jonathan Abrams and launched in March 2003. Before Friendster was redesigned, the service allowed users to contact other members, maintain those contacts, and share online content and media with those contacts. The website was also used for dating and discovering new events, bands and hobbies. Users could share videos, photos, messages, and comments with other members via profiles and networks. It is considered one of the original social networks.
Six Apart Ltd., sometimes abbreviated 6A, is a software company known for creating the Movable Type blogware, TypePad blog hosting service, and Vox. The company also is the former owner of LiveJournal. Six Apart is headquartered in Tokyo. The name is a reference to the six-day age difference between its formerly married co-founders, Ben and Mena Trott.
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Typepad is a blogging service owned by Endurance International Group, previously owned by SAY Media.
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Vox was an Internet blogging service run by Six Apart. Announced on September 21, 2005 by Six Apart president Mena Trott at the DEMO Fall conference under the codename "Project Comet," the site began private alpha testing in March 2006. In June 2006, the site entered public beta—opening registration to outside users on a limited basis via an invitation system—and transitioned to its official name Vox, moving the site to the domain Vox.com. Vox officially launched on October 26, 2006, with registration opened to the general public.
hi5 is an American social networking service based in San Francisco, California. It is owned by The Meet Group.
Spot Runner was an American advertising and technology company. An automated web-based service, Spot Runner allowed businesses to inexpensively create and air personalized ads in their local markets through a self-service package of commercial production, media planning and ad placement without the assistance of media buyers or advertising agencies. The company was founded in 2003.
Adtech AG is a German–American digital marketing company that retails products to manage, serve and evaluate online advertising campaigns. The company was founded in 1998 in Frankfurt, Germany, and was acquired by web portal AOL on May 15, 2007. The company was merged into the Oath Inc. brand, as a subsidiary of Verizon Communications.
Civolution is a provider of technology and services for identifying, managing, and monetizing audio and video media content. The company offers a portfolio of proprietary and patented digital watermarking and digital audio and video fingerprinting technology for media protection: forensic tracking of media assets in pre-release, digital cinema, pay TV and online; media intelligence: audience measurement, broadcast monitoring, internet and radio tracking; media interaction: automatic content recognition and triggering for second screen and connected television.
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InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
Nobuhiro Seki is a Japanese businessman and entrepreneur.
24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City and 20 offices in 12 countries, specializing in Digital Marketing. It provides for publishers, advertisers and agencies globally. It was formerly listed as "TFSM" on the NASDAQ stock exchange. The company was purchased by WPP plc in 2007 for $649 million. David J. Moore is the chairman, founder and CEO. He also served as chairman of the Interactive Advertising Bureau. In December, 2013, 24/7 Media announced it would merge with GroupM subsidiary, Xaxis.
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Julie Carlson is an American writer and co-founder of interior design and lifestyle website Remodelista and outdoor spaces and garden design website Gardenista operated by holding company Remodelista LLC, owned by Carlson and husband Josh Groves. Carlson is the Editor-in-Chief of Remodelista and author of Remodelista: A Manual for the Considered Home (2013) and Remodelista: The Organized Home: Simple, Stylish Storage Ideas for All Over the House (2017).