Gardenista

Last updated
Gardenista
Gardenista LOGO.png
Type of site
Outdoor & Garden Design
Available inEnglish
FoundedMay 22, 2011;9 years ago (2011-05-22)
Headquarters
New York, New York
,
U.S.
OwnerRemodelista LLC
Founder(s) Julie Carlson, Michelle Slatalla
EditorFan Winston
Key peopleJosh Groves (CEO)
URL https://www.gardenista.com/
Current statusActive

Gardenista is an outdoor spaces and garden design website operated by Remodelista LLC. It was founded in 2011 by Julie Carlson and Michelle Slatalla initially as a section of Remodelista, and then as a separate entity in 2012. [1] [2] The company is based in New York City.

Contents

History

Gardenista, originally a section of Remodelista, was launched as an independent website on May 22, 2012 under the ownership of SAY Media with New York Times columnist Michelle Slatalla as Editor-in-Chief. [3] [4] Gardenista launched as a part of SAY Media's "Living channels", which at the time of launch was reportedly reaching 34 million consumers in the U.S. per month. [5]

In 2015, Julie Carlson, Founder and Editor-in-Chief of parent website Remodelista and husband Josh Groves bought Gardenista and Remodelista from SAY Media for an undisclosed amount. [6]

In 2016, Gardenista and Remodelista was acquired by Realtor.com, operated by the News Corporation subsidiary Move, Inc.. At the time of sale, the two sites reportedly received 1.5 million readers per month. [7]

In June 2019, Gardenista announced that it's once again independently owned along with sister sites Remodelista and Organized Home after three years as part of News Corporation subsidiary Realtor.com. According to the announcement, the transition was due to a strategy restructure following Realtor.com's $210 million acquisition of real-estate leads generation platform OpCity. [8] [9] Few details surrounding the deal were released but they reported that the combined readership of the sites reached 1.7 million users per month. [10] Shortly after the deal Michelle Slatalla stepped down as Editor-in-Chief and was replaced by Fan Winston. [11] [12]

Site features

Gardenista is a "Sourcebook For Cultivated Outdoor Living", which includes how-to content, DIY posts and guides on garden design. SAY Media said at launch it aims to offer suggestions for the best new gardening tools and outdoor products, from garden furniture to house numbers and paint colors for the exterior, and will showcase beautiful garden destinations all over the world. [5]

Similar to its parent website Remodelista, Gardenista has an invitation-only directory of landscape architects, landscape designers, and other outdoor design professionals, as well as an annual “Considered Design Awards” contest. [13] Guest judges for Gardenista’s Considered Design Awards have included Sheila Bridges and Deborah Needleman. [14] [15]

Gardenista also has a shop that curates an assortment of products including editor favorites, garden-related tools, as well as a catalogue of plants and seeds. All items are ordered from Gardenista suppliers. [16] [17]

Gardenista’s Instagram account received recognition from The Irish Times as one of the Eight Best Instagram Gardeners to Follow in 2018. [18]

Books

In October 2016, Gardenista: The Definitive Guide to Outdoor Spaces ( ISBN   978-1579656522), written by Michelle Slatalla with photography by Matthew Williams, was published by Artisan. [19] [20] [21] The book includes features on 13 gardens (including that of Slatalla), case studies on classic gardening trends, 100 favorite every-day gardening objects, and tips for home gardeners. [22] [23] [24] [25]

Related Research Articles

Central Park Public park in Manhattan, New York

Central Park is an urban park in New York City located between the Upper West and Upper East Sides of Manhattan. It is the fifth-largest park in the city by area, covering 843 acres (341 ha). It is the most visited urban park in the United States with an estimated 38 million visitors annually, and is the most filmed location in the world.

Jamie Durie

Jamie Paul Durie OAM is an Australian horticulturalist and landscape designer, furniture designer, television host, television producer, and author of eleven books on landscape architecture, garden design and lifestyle. He is the founder and director of a design company PATIO Landscape Architecture and Durie Design and also is a 2008 Gold Medal winner at Britain's prestigious Royal Horticultural Society (RHS) Chelsea Flower Show in Chelsea, London for Australian Garden and designed by Durie. As of 2018, Durie has hosted more than 50 design shows around the world.

Prospect Park (Brooklyn) Public park in Brooklyn, New York

Prospect Park is an urban park in Brooklyn, New York City. The park is situated between the neighborhoods of Park Slope, Prospect Heights, Prospect Lefferts Gardens, Flatbush, and Windsor Terrace, and is adjacent to the Brooklyn Museum, Grand Army Plaza, and the Brooklyn Botanic Garden. With an area of 526 acres (213 ha), Prospect Park is the second largest public park in Brooklyn, behind Marine Park.

New York Botanical Garden Botanical garden in the Bronx, New York City

The New York Botanical Garden (NYBG) is a botanical garden located at Bronx Park in the Bronx, New York City. Established in 1891, it is located on a 250-acre (100 ha) site that contains a landscape with over one million living plants; the Enid A. Haupt Conservatory, a greenhouse containing several habitats; and the LuEsther T. Mertz Library, which contains one of the world's largest collections of botany-related texts. As of 2016, over a million people visit the New York Botanical Garden annually.

Condé Nast is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in New York City and The Adelphi building in London.

Bryant Park Public park in Manhattan, New York

Bryant Park is a 9.6-acre (39,000 m2) public park located in the New York City borough of Manhattan. Privately managed, it is located between Fifth Avenue and Avenue of the Americas and between 40th and 42nd Streets in Midtown Manhattan. The eastern half of Bryant Park is occupied by the Main Branch of the New York Public Library (NYPL). The western half, which contains a lawn, shaded walkways, and amenities such as a carousel, is located entirely over an underground structure that houses the library's stacks. The park hosts several events, including a seasonal "Winter Village" with an ice rink and shops during the winter.

Queens Botanical Garden Botanical garden in New York City

Queens Botanical Garden is a botanical garden located at 43-50 Main Street in Flushing, Queens, New York City. The 39-acre (16 ha) site features rose, bee, herb, wedding, and perennial gardens; an arboretum; an art gallery; and a LEED-certified Visitor & Administration Building. Queens Botanical Garden is located on property owned by the City of New York, and is funded from several public and private sources. It is operated by Queens Botanical Garden Society, Inc.

Move, Inc. is a real estate listing company based in Santa Clara, California. The company operates the Move Network of real estate websites, the largest of which is Realtor.com. Move has a longstanding partnership with the National Association of Realtors, the real estate industry's largest trade association, for operating Realtor.com.

Michelle Slatalla is an American journalist and humorist. Currently, she writes a monthly column for the Wall Street Journal about interior design. Previously, she was a columnist for The New York Times, TIME magazine, Real Simple, and a reporter for Newsday. In 2012 she created the outdoor design blog Gardenista, and was the editor in chief of the site for seven years. She has written several books, including Gardenista: The Definitive Guide to Stylish Outdoor Spaces and The Town on Beaver Creek: The Story of a Lost Kentucky Community.

Workman Publishing Company is an independent publisher of trade books and calendars, known primarily for non-fiction books along with calendars. Located in New York City, New York, US, the company includes several imprints with offices located throughout the United States. Peter Workman founded the company in 1968 when he published the book Yoga 28-Day Exercise Plan. As of July 2007, two-thirds of the books published by the company remained in print.

<i>Fine Gardening</i>

Fine Gardening is a magazine for gardening enthusiasts of all skill levels covering the basics of garden design with advice from horticulture experts and landscape professionals. The focus is more on ornamental plants and home landscaping rather than edible gardens. It is a bi-monthly publication of the Taunton Press published in the United States that accepts only gardening-related advertising. It is headquartered in Newtown, Connecticut.

Realtor.com Real estate website

Realtor.com is a real estate listings website operated by the News Corp subsidiary Move, Inc. and based in Santa Clara, California. The site launched as the Realtor Information Network in 1995, serving as a closed network for members of the National Association of Realtors. It relaunched in 1996 as a public website displaying property listings. Since then, Realtor.com claims to be the largest real estate website in the United States, and in 2016 was valued at $2.5 billion by Morgan Stanley. The website's advertising campaigns have been recognized by Adweek and the Webby Awards.

HGTV American pay television channel

HGTV is an American pay television channel that is owned by Discovery, Inc. The network primarily broadcasts reality programming related to home improvement and real estate. As of February 2015, approximately 95,628,000 American households receive HGTV. In 2016, HGTV overtook CNN as the third most-watched cable channel in Germany behind Fox News and ESPN.

Refinery29 American digital media and entertainment company

Refinery29 (R29) is an American multinational digital media and entertainment website focused on young women. It is owned by Vice Media.

Eric Landon Danish-American ceramics artist and designer

Eric Landon is a Danish-American ceramics artist and designer. He is a co-founder of the Tortus Copenhagen ceramics studio in Copenhagen.

Verizon Media Internet content division of Verizon Communications

Verizon Media is a division of Verizon Communications that focuses on media and online business. Verizon Communications acquired AOL in 2015. When Verizon Communications purchased Yahoo! in 2017, it merged AOL and Yahoo! into a subsidiary named Oath Inc.

Betches is a digital media company started by Aleen Kuperman, Jordana Abraham, and Samantha Fishbein. Originally started as a website, the company now includes a webpage, social media accounts, several podcasts, a national comedy tour, merchandise, and three best-selling books, I Had A Nice Time And Other Lies,Nice Is Just A Place In France, and When's Happy Hour?.

The Infatuation is an American New York-based restaurant recommendation website and messaging service, created by former music industry executives Chris Stang and Andrew Steinthal in 2009. They are most known for publishing restaurant reviews and guides, and as creators of the hashtag #EEEEEATS.

Remodelista is an interior design and lifestyle website operated by Remodelista LLC. It was founded in 2007 by the current editor-in-chief Julie Carlson along with Francesca Connolly, Janet Hall, and Sarah Lonsdale. The company is based in New York City.

Julie Carlson American Writer, Businesswoman

Julie Carlson is an American writer and co-founder of interior design and lifestyle website Remodelista and outdoor spaces and garden design website Gardenista operated by holding company Remodelista LLC, owned by Carlson and husband Josh Groves. Carlson is the Editor-in-Chief of Remodelista and author of Remodelista: A Manual for the Considered Home (2013) and Remodelista: The Organized Home: Simple, Stylish Storage Ideas for All Over the House (2017).

References

  1. ↑ Cannell, Michael (2012-06-06). "Gardenista Looks to Demystify the Backyard". The New York Times. ISSN   0362-4331 . Retrieved 2018-06-09.
  2. ↑ "Behind Realtor.com's Remodelista-Gardenista acquisition". www.editoratlarge.com. Retrieved 2018-06-09.
  3. ↑ "Taking Its Design Eye Outside", New York Times 2012-06-06
  4. ↑ "SAY Media Launches Gardenista, New Outdoor Living Web Property", BusinessWire 2012-05-22
  5. 1 2 "Gardenista: The Sourcebook For Cultivated Outdoor Living", Say Daily 2012-05-22
  6. ↑ "Say Media Sells ReadWrite To Wearable World, Remodelista Sold Back To Founders", TechCrunch 2015-02-05
  7. ↑ "Behind Realtor.com's Remodelista-Gardenista acquisition", Business of Home 2016-07-15
  8. ↑ "Austin real estate startup Opcity to be acquired for $210 million", Statesman 2018-08-30
  9. ↑ "Real Estate Lead Evolution: Fall Out at Realtor.com", Revaluate 2019-06-10
  10. ↑ "To Our Readers: Remodelista Update", Remodelista 2019-06-01
  11. ↑ "Farewell Michelle: Changes at Gardenista", Remodelista 2019-06-15
  12. ↑ "Gardenista - Editorial Team", Gardenista 2020-01-25
  13. ↑ "Find a Landscape Architecture or Design Firm on Gardenista". Gardenista. Retrieved 2018-06-09.
  14. ↑ "Remodelista and Gardenista Launch 2017 Considered Design Awards Contest". Media | Move, Inc. Retrieved 2018-06-09.
  15. ↑ Remodelista. "Remodelista and Gardenista Announce Winners of 2017 Considered Design Awards". www.prnewswire.com. Retrieved 2018-06-09.
  16. ↑ "Product Catalog on Gardenista - Shop Our Picks". Gardenista. Retrieved 2018-06-09.
  17. ↑ "Plants & Seeds - Curated Collection from Gardenista". Gardenista. Retrieved 2018-06-09.
  18. ↑ "Eight of the best Instagram gardeners to follow in 2018". The Irish Times. Retrieved 2018-06-09.
  19. ↑ "Nonfiction Book Review: Gardenista: The Definitive Guide to Stylish Outdoor Spaces by Michelle Slatalla ISBN 978-1-57965-652-2". PublishersWeekly.com. Retrieved 2018-06-09.
  20. ↑ "Great Outdoors: Landscapes, Both Natural and Created by Human Hands". The New York Times. 2016-12-01. ISSN   0362-4331 . Retrieved 2018-06-09.
  21. ↑ Boone, Lisa (2016-12-05). "14 great coffee-table books to give as gifts to your favorite design enthusiast". latimes.com. Retrieved 2018-06-09.
  22. ↑ Slatalla, Michelle (2016-10-03). "How I Created My Very First Garden From Scratch". The New York Times. ISSN   0362-4331 . Retrieved 2018-06-09.
  23. ↑ "Gardenista". www.goodreads.com. Retrieved 2018-06-09.
  24. ↑ "4 New Gardening Books for Spring". Food & Wine. Retrieved 2018-06-09.
  25. ↑ Perrone, Jane (2016-12-01). "The best gardening books of 2016". the Guardian. Retrieved 2018-06-09.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.