Bianchet

Last updated
Bianchet
IndustryWatchmaking
Founded2017;7 years ago (2017)
FounderRodolfo Festa Bianchet, Emmanuelle Girodet Festa Bianchet
Headquarters
Switzerland
ProductsWatches
Website bianchet.com

Bianchet is a Swiss luxury watchmaking company known for creating tonneau-shaped skeleton tourbillon watches. [1]

Contents

Overview

Bianchet was founded by Rodolfo Festa Bianchet and Emmanuelle Festa Bianchet in 2017 when Rodolfo was a successful entrepreneur in the Fintech sector, and Emmanuelle Festa Bianchet was a journalist and artist. [1] [2]

Bianchet is the first watchmaking company to have developed its entire watch movement architecture and watch cases using the golden ratio of 1.618 and the Fibonacci sequence as a design basis. It is also the first company to have developed a tonneau-shaped watch in carbon capable of resisting a pressure of 10ATM or 100 meters of water depth, for which the company uses a proprietary high-density carbon composite infused with titanium dust. [1] [3]

After founding the company in 2017, Bianchet presented its prototype at Baselworld in 2019. Two years later, the company released its first watch, the Tourbillon B 1.618 Openwork, at the Geneva Watch Days and participated in the Grand Prix D'Horlogerie de Genève. [4] [5] [6] The same year, Bianchet opened its first showroom in Neuchâtel, Switzerland. In 2022, Bianchet presented the Tourbillon B 1.618 new limited editions at the Geneva Watch Days. As of 2023, Bianchet is an Associated Brand of the Geneva Watch Days, and the its timepieces are distributed in 22 countries. [7] [8]

Bianchet won a Swiss Watch award in October 2023 as its Flying Tourbillon Grande Date has been named the Best Start-Up Watch at the Temporis International Awards in Zurich. [9] [10] [11] [12] The watch was selected by a jury of industry experts from across the world, including notable watchmakers Philippe Dufour, Kari Voutillainen, and Romain Gauthier, along with specialist journalists, retailers, and influencers. [13] [14] [15] [16] [17]

On the occasion of Geneva Watch Week 2024, Bianchet introduced its Flying Tourbillon Sport GMT, which allows simultaneous reading of two time zones. Equipped with an in-house titanium flying tourbillon, the watch movement is adorned with a rotating Earth dome synchronised with the hour hand. [18] [19] [20]

Sponsorships and partners

In June 2022, Bianchet became the first official watch and timing partner of the Polo Rider Cup in Chantilly. Bianchet continued to be the official watch and timing partner in 2023 in Saint-Tropez. [21]

Since 2022, Bianchet has been a business partner with Big Blue Ocean. [22] Both organisations contribute to cleaning oceans, protecting vulnerable marine animals, and providing free educational resources.

In 2023 and 2024, Bianchet signed several public figures as its brand ambassadors, including tennis player Grigor Dimitrov, [23] [24] racing driver Stefano Costantini, [25] big wave surfer Francisco Porcella, [26] [27] and tennis player Alexander Bublik. [28] [29]

In 2024, Bianchet became the Official Timekeeping Partner fo Formula E team Maserati MSG Racing. The partnership was inaugurated with a limited edition of the brand's signature Flying Tourbillon B 1.618 Grande Date in collaboration with the racing team; the launch happened during 2024 Monaco ePrix. [30] [31] [32]

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