Biesloaded

Last updated

Biesloaded NG
Biesloaded.jpg
Type of site
 Entertainment, Music
Available in English
Founded2013
Headquarters
Lagos
,
Nigeria
Founder(s)
    • Adewumi Adeyanju
    • Ojimi Ayomide
URL http://www.biesloaded.ng/
Advertising Yes
RegistrationOptional
Launched2017
Current statusActive
Written in HTML, JavaScript, CSS

Biesloaded or Biesloaded NG, is a Nigerian street music platform founded in 2013 by Adewumi Adeyanju and Ojimi Ayomide on Instagram. [1] In 2017, the platform launched its website. Its also known as one of Nigeria's top street music platforms. [2] In 2022, it began operating as an entertainment company, shortly after partnering with Zlatan's Zanku Records. [3] [4]

History

Biesloaded was formed in 2013 by founders Adewumi Adeyanju and Ojimi Ayomide, with the sole aim of promoting street music culture and its lingo. In 2021, Adewumi released "Ma Gbo" a street music featuring Payan Boi and DJ Shizzy. [5] The street lingo "Watimagbo" which means "You should have heard" was first heard on the song and was later reused by Davido on Adekunle Gold song "High". [5]

Biesloaded has been credited for promoting MohBad before he achieved fame. [6] It released "Blogger Blogger" featuring Kabex and MohBad, days after MohBad signed with Naira Marley's Marlian Records. [7] [8] Its platform has featured Rexxie, Zlatan, Davido, Naira Marley, Seyi Vibez, Asake, Burna Boy, and dancer Poco Lee. [9] As of 20 May 2024, it has reached 1.3 million followers on Instagram.

References

  1. ↑ "Meet the celebrity blogger, Adewumi Adeyanju, Biesloaded". The Guardian Nigeria. 11 September 2022. Retrieved 1 March 2024.
  2. ↑ Ogbonna, David. "Top music platforms in Nigeria". Vanguard Nigeria. Retrieved 20 May 2024.
  3. ↑ "Street music brand Biesloaded re-launches brand as an entertainment company". Tribune Online. 27 May 2021. Retrieved 22 May 2024.
  4. ↑ Olagoke, Bode (20 July 2020). "How Biesloaded became the voice of street music". Blueprint Newspapers Limited. Retrieved 22 May 2024.
  5. 1 2 Oyetayo, Bamise (14 October 2021). "The Origin and Meaning of 'Watimagbo'; From Biesloaded's Song to Davido's Lyrics, Read About it Here". NotjustOk. Retrieved 20 May 2024.
  6. ↑ Ajasa, Olufemi. "How Biesloaded supports Street Music". Vanguard Nigeria. Retrieved 20 May 2024.
  7. ↑ "Biesloaded features Mohbad, Kabex in debut single 'Blogger Blogger '". Vanguard Nigeria. Retrieved 22 May 2024.
  8. ↑ Nigeria, Guardian (11 May 2023). "Biesloaded (Blogger Blogger) bags endorsement deal with Tetera Autos". The Guardian Nigeria News - Nigeria and World News. Retrieved 14 April 2024.
  9. ↑ "Biesloaded On The Rise Of Nigerian Street Music & Culture - Daily Trust". Daily Trust. 22 May 2024. Retrieved 22 May 2024.
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