Editor | Euhen Matarozzo |
---|---|
Categories | Children's magazine |
Frequency | Weekly |
Publisher | Editorial Atlántida S.A. |
First issue | November 17, 1919 |
Company | Grupo Atlántida |
Country | Argentina |
Based in | Buenos Aires |
Language | Spanish |
Website | billiken.lat |
ISSN | 2684-0200 |
Billiken is a children's content brand, originally a magazine published in Buenos Aires, Argentina once a week, being the oldest Spanish language magazine for young people. [1] It was created by the Uruguayan journalist Constancio C. Vigil and its first issue appeared on November 17 of 1919. [1]
The magazine was scheduled from weekly to monthly in 2018. [2] It was last published in November 2019, continuing as an online platform since then. [3] [4]
Billiken was founded by Constancio C. Vigil, [1] [5] a Uruguayan-born journalist who also founded El Gráfico . Its current director is Euhen Matarozzo. The first edition of the magazine appeared on November 17, 1919. One of the cartoonists that worked for Billiken was Manuel García Ferré, with his character Pi Pío.
The name Billiken is taken from a popular charm doll of the time, a smiling character created in 1908 by the American art teacher and illustrator Florence Pretz. To Constancio C. Vigil, who was looking for a title for his unpublished children's magazine, it seemed like a good idea to use the name of a doll that Argentine children believed could bring you good luck. [6]
The cover of issue No. 1 had a boy with a football under his right arm, and a bandage on his head that covered his left eye. This image of the disheveled "neighborhood child" was the emblem of the magazine for several decades. The illustration was taken from a cover of The Saturday Evening Post, published five years earlier, by J. C. Leyendecker. [7]
Billiken has its headquarters in Buenos Aires. [5] The publisher of the magazine was Editorial Atlántida S.A. [1] The magazine was aimed at school-age children and contained a mixture of games, stories, cartoons and news about movies, music and celebrities. [1] Characters made popular in the magazine include 'The Travelling Ant', 'Marta and Jorge' and 'Misia Pepa'.
As a print magazine, Billiken was widely available in Uruguay, Argentina and other South American countries. In 1958, it became the first magazine in Spanish to sell 500,000 copies in a week. [8]
The weekly circulation of Billiken was 58,816 copies in 2010, 54,373 copies in 2011 and 54,064 copies in 2012. [9]
In August 1978, the magazine asked its readers to send postcards abroad that defended the National Reorganization Process from criticism of the human rights violations that were being committed. [10] These postcards had been published in Editorial Atlántida's women's magazine, Para Ti which was consistently supportive of the military dictatorship. [11]
Juan Bautista Alberdi was an Argentine political theorist and diplomat. Although he lived most of his life in exile in Montevideo, Uruguay and in Chile, he influenced the content of the Constitution of Argentina of 1853.
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Jineteada gaucha or doma gaucha is a traditional sport in the gaucho culture of Argentina and the Cono Sur – Paraguay, Uruguay, Chile and the Rio Grande do Sul of Brazil. The objective is for the rider to stay on an untamed horse for a number of seconds. The specified time varies from 8 to 14 seconds, depending on the category. In Uruguay a law was enacted in 2006 establishing it as the national sport. In Argentina it may be considered a part of the national intangible cultural heritage.
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Marilú was an Argentine composition doll produced between 1932 and 1960, considered the most prominent and enduring doll in the country, and an icon in the history of national toys. It was created by Alicia Larguía, who was inspired by the French predecessor of Bleuette, a doll available through the famous magazine for girls La Semaine de Suzette. Seeking to replicate this model, Larguía launched Marilú in association with Editorial Atlántida, which was responsible for publishing advertisements and clothing patterns for the doll in its children's magazine Billiken, the most widely distributed in Latin America at the time. In view of the doll's immediate success, Atlántida also published a weekly magazine for girls, Marilú, between 1933 and 1936. The doll was originally imported from Germany, manufactured by the firm Kämmer & Reinhardt. Sometime between 1935 and 1936, Larguía changed suppliers and began to order the dolls from König & Wernicke, which was also German. During its first two years, Marilú was sold in an Atlántida store in Buenos Aires. The doll was sold along with a variety of other products, such as clothing, accessories and furniture. In 1934, Larguía became independent from the publishing house and opened her iconic store—Casa Marilú—on Florida Street, which in addition to selling the doll and its accessories, functioned as a prestigious prêt-à-porter fashion house for girls and young women.