Binary Australia

See also: State marriage for alliances between countries formed through marriage

Marriage Alliance

Successor	Binary Australia
Formation	2 July 2015;10 years ago (2015-07-02)
Dissolved	18 November 2018;6 years ago (2018-11-18)
Registration no.	ABN 81 606 852 199
Purpose	Heterosexism Homophobia
Board of directors	Ashley Goldsworthy board member
Key people	CEO Damian Wyld [1]
Website	marriagealliance.com.au

Binary Australia formerly the Marriage Alliance, is an Australian anti-trans and anti-gay marriage ^{[2] [3]} lobby group based in Sydney, New South Wales. According to the group's website, it "is an independent alliance bringing together individuals and organisations supporting a common cause. We exist to voice the opinion of the silent majority of Australians that respect same-sex attracted people, but do not want to change the current definition of marriage." ^[4] They campaign against same-sex marriage.

In November 2018 the group rebranded as Binary Australia with the stated aim to "carry on the fight for traditional values that celebrate the inherent differences between boys and girls, men and women". ^{[5] [6]} The Global Project Against Hate and Extremism (GPAHE) released a report on October 5, 2022, in which it classified Binary Australia as an "anti-LGBTQ+" group. ^[7]

Campaigns

Marriage Alliance partnered with the Coalition for Marriage and other groups opposed to same-sex marriage, to campaign for a 'No' vote in the 2017 Australian Marriage Law Postal Survey.

They have conducted an extensive and controversial anti-gay marriage campaign in the media and on social media:

• Ads initially accepted for broadcast by Channels 7 and 10, with management of those channels later deciding to not do so, ^[8] were subsequently, and controversially, broadcast by Foxtel. ^[9]
• a 'rainbow noose' advert "claiming that same-sex marriage will increase suicide because people who are against it will be bullied over their views if it becomes law". ^[10]
• a YouTube presentation 'It's not as simple as you think'. ^[11]
• anti-Safe Schools pamphlets. ^[12]

Other activities

They have also

• published articles attacking proponents of gay marriage, such as Totalitarianism and the Hypocrisy of the Homosexual Agenda. ^[13]
• created an iOS and Android app to disseminate their material. ^{[14] [15] [16]}

Associated bodies

Australia

• Anglican Diocese of Sydney ^[1]
• Australian Catholic Bishops' Conference ^[1]
• Australian Christian Churches ^[17]
• Australian Christian Lobby ^{[18] [19] [20]}
• FamilyVoice Australia ^[1]

US

• National Organization for Marriage ^[21]

People

• Ashley Goldsworthy, board member ^[20]
• Damian Wyld, CEO ^[1]
• Sophie York, spokesperson ^[22]
• Kirralie Smith ^[23]

See also

• World Congress of Families

References

1. Faine, Jon (22 August 2017). "Same sex marriage: Marriage Alliance CEO speaks about NO campaign". ABC News . Retrieved 30 August 2017.
2. Barber, Laurence (27 November 2018). "Anti-marriage equality org rebrands as anti-trans group Binary Australia". Star Observer. Anti-marriage equality group Marriage Alliance has rebranded as Binary Australia to fight against rights for trans, gender diverse and intersex Australians.
3. Duffy, Nick (29 November 2018). "Australia's anti-gay Marriage Alliance rebrands as anti-trans group". PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news. Retrieved 17 August 2025.
4. "Marriage Alliance: About Us". Archived from the original on 24 February 2017. Retrieved 24 February 2017.
5. "The Anti Marriage Equality Campaign Has Rebranded As 'Binary Australia' To Shit on Trans People". Junkee. 28 November 2018. Retrieved 28 November 2018.
6. "Binary" . Retrieved 28 November 2018.
7. "GPAHE report: Far-Right Hate and Extremist Groups in Australia". Global Project Against Hate and Extremism. Retrieved 7 April 2023.
8. (17 August 2015), Media equality on marriage equality?, ABC. Retrieved 6 November 2016
9. (10 August 2015), Foxtel lashed for anti-gay marriage ads, news.com.au. Retrieved 22 October 2016
10. (5 February 2016), Anger erupts over Marriage Alliance rainbow noose advert, news.com.au
11. Gavin Fernando, (23 June 2016), Opinion: Sorry Scott Morrison, but you’ll never be able to relate to a gay person’s experience, news.com.au
12. (10 October 2016), Think of the children: Anti same sex marriage groups are conflating the Safe Schools program with same-sex marriage in a new pamphlet, Crikey
13. Totalitarianism And The Hypocrisy Of The Homosexual Agenda at Marriage Alliance. Retrieved 22 October 2016
14. Ben McLeay, (6 October 2016), Marriage Alliance have made an app to 'gamify' opposition to Same-Sex Marriage, SBS. Retrieved 22 October 2016
15. Lane Sainty, (4 October 2016), Anti-Marriage Equality App Made By Same Developers As Trump, NRA Apps, Buzzfeed. Retrieved 22 October 2016
16. Political Social Media LLC apps at iTunes
17. Josephine Lim, (16 October 2016), Activate Church leaves Australian Christian Churches denomination to stand by gay leaders, The Advertiser. Retrieved 22 October 2016
18. Benedict Brook, (30 August 2016), Co-ordinated religious campaign against same-sex marriage failed in Ireland and will fail in Australia, campaigners say, news.com.au. Retrieved 22 October 2016
19. Josh Taylor, (28 September 2016), 'Grassroots' groups opposed to same-sex marriage linked to Australian Christian Lobby, Crikey
20. James Robertson (12 August 2015), Grassroots anti-marriage lobbies have powerful connections, Sydney Morning Herald
21. Josh Taylor, (12 September 2016), Liberal-linked Marriage Alliance gets help from anti-gay US lobby group, Crikey (subscription required). Retrieved 22 October 2016
22. Sean Nicholls, (6 April 2016), Email opposing same-sex marriage sparks NSW Liberal Party furore, Sydney Morning Herald
23. https://www.thepinknews.com/2018/11/29/marriage-alliance-binary-australia/