Type | Television Channel |
---|---|
Country | India |
Network | Disney Star |
Headquarters | Mumbai, India |
Programming | |
Language(s) | Hindi |
Picture format | 576i SDTV 1080i HDTV |
Ownership | |
Owner | Disney India |
Sister channels | Disney Star Channels |
History | |
Launched | 24 September 2007 |
Bindass is an Indian Hindi language Music pay television channel operated by Disney Star a subsidiary of Disney India Originally launched as a youth channel, it now serves as a more dedicated music channel.
UTV Software Communications launched Bindass as a youth-oriented entertainment channel on 24 September 2007 along with movie channel Bindass Movies (which was later rebranded as UTV Action in 2010). Initial programming consisted of a sitcoms Sun Yaar Chill Maar and Lagegi, action series Shakira - The End of Evil, 3rd Degree with Ugesh Sarcar and six international shows The Benny Hill Show , Japanese Pro Wrestling Show , Gotcha, Motorrad Cops, Whacked Out Sports and Challenges of Fire. [1] [2]
In February 2010, Bindass launched a new campaign titled "What I Am" which aimed at speaking for the youth of India, and dispel popular misconceptions about their attitude towards responsibilities. [3]
The Walt Disney Company acquired UTV in 2012 and Bindass along with other UTV channels became part of Disney India Media Networks. [4]
In 2016 Disney Media Networks India started producing Web television series which will be simulcast on Bindass as well digital platforms like Facebook and YouTube. [5] The first series under this multi-platform strategy was The Girl in the City [6] which was followed by The Trip, [7] Girl in the City Chapter 2, [8] Dil Buffering [9] and Tere Liye Bro. [5]
In 2017 Disney India closed Bindass Play, a music channel and its content was merged with Bindass. [9]
On 13 January 2008, Bindass presented a two-hour live concert starring popular Bollywood star Shahrukh Khan at MMRDA Grounds, Mumbai. The entourage included stars Priyanka Chopra, Dia Mirza, Rakhi Sawant and Dino Morea. The concert was hosted by Sajid Khan, and choreographed by Ganesh Hegde.
Prior to the contest Bindass organized a nationwide contest called "Dance with SRK", where the lucky winners would get to dance with Shah Rukh Khan on stage. Through a lucky dip, three winners, Andrew from Kolkatta, Richa from Lucknow and 9 year old Vidhi from Mumbai, were chosen. [10] The concert was telecast on Bindass on 26 January 2008 on Indian Republic Day.
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