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![]() | This article contains promotional content .(September 2025) |
Company type | Private |
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Industry | Mobile app; Citizen science |
Founded | April 26, 2017 |
Founders | John White; Natalie White |
Headquarters | London, United Kingdom |
Key people | John White (CEO); Natalie White (COO); Lee Clissett (CPO) |
Products | Birda app (iOS and Android) |
Website | birda |
Birda is a birdwatching and citizen science mobile application that combines bird identification tools, sighting records, and data sharing with researchers. [1] The platform enables users to log bird sightings, identify species using AI or community input, and participate in birdwatching challenges. [2] Birda contributes to conservation efforts by publishing observation data to the Global Biodiversity Information Facility (GBIF). [3]
Birda operates on a freemium subscription model. The app provides a digital species guide, automatically updated life lists, tools for logging bird sightings, and options for community-based species identification. [2] It is available internationally with regional species lists and multilingual common names. [1] Users may choose to share their sightings with conservation researchers as part of citizen science monitoring projects. [3]
Birda developed from an earlier wildlife platform created by its founders. In 2012, John and Natalie White launched Tracking the Wild , a wildlife sightings platform in Southern Africa. It officially launched in 2014 with a website and mobile apps. In 2017, they shifted focus to birdwatching and released Chirp Birding. After a rebrand and funding round in 2020, the platform relaunched as Birda in 2022. [1] [2]
Birda launched in the United Kingdom in January 2022, in the United States in September 2022, and subsequently became available worldwide. [4] Apple featured Birda as its "App of the Day" in around 150 countries, including the United States. [5]
Birda publishes bird observation records to the Global Biodiversity Information Facility, contributing a global dataset of community sightings. [6] The platform also maintains a species guide that covers all known bird species, which has been cited in peer-reviewed research. [7] [8] [9]