The Black Census Project is a decentralized survey of historically underrepresented Black communities founded in 2018 by Alicia Garza, founder of the Black Futures Lab and co-founder of Black Lives Matter. [1] The goals of the Black Census Project are to build black political power by giving black communities a voice to profess the issues they care about the most and life experiences that have not been well documented by the United States Census and other polling data. In order to build their data gathering infrastructure, they are partnering with Color of Change, 30 grass-roots organizations, and investing over $500 million to train 100 black organizers in 20 states to efficiently gather survey results. [2] Survey questions intend to gather data on the respondents political affiliations, key issues, trust in public and private entities, and common experiences. In their first year, the Black Census Project reached over 31,000 people from all 50 states, making them the largest survey of Black Americans since the Reconstruction era. [3]
The Black Census Project was created based on a variety of both social and polling problems that were identified within the Black community regarding their sentiments and voice in government. One issue that the project seeks to combat is the alleged misrepresentation of surveys with small respondents as a large poll of the entire Black voter population. [4] The project also holds that the Democratic Party assumes that Black voters will show out to vote for left-wing candidates, which is why one of their goals is to increase the amount of campaign funds that are allocated to predominantly Black communities. [5] In addition, the founders wanted to find differences between urban and rural communities, as well as more personal experiences that are common throughout. [5]
The Black Census Project set out with the goal of reaching 200,000 respondents in order to reach their goals and solve the problems that they identified. [6] Since they began as a small startup, their parent organization, the Black Futures Lab, partnered with Color of Change and 30 grass-roots organization in order to train over 100 organizers to go into the communities and compile data from respondents. The 20 states that were targeted by the organization's funding were identified as containing communities that were commonly left out of polling data and the United States Census. [2] Survey questions included topics such as political views, which issues they felt were the most important, how much they trusted public and private entities, and some questions sought to look deeper into their personal experiences. [7] The project also identified that some voters have major privacy regarding the US Census. For example, individuals who have problems with the law are concerned about giving identifiable information as they fear being pursued. Another example of this is undocumented immigrants fearing they may be deported. In order to combat these privacy concerns, it was made optional to give your name and contact information only if you chose to be followed up with for the next survey cycle. [8]
In 2018, the Black Census Project found that the biggest issue that faced Black Americans was economic insecurity. According to the data, 90% of respondents stated that their wages were too low to support a family. [9] Among respondents who were the most politically active, 97% of them also stated that their wages were too low to support a family. [9] In addition, the most distrusted entities among respondents were large corporations, the federal government, and the police. [8] On the other hand, the most trusted entities among respondents were small businesses, black elected officials, and journalists. [8]
In total, the survey accumulated over 31,000 responses in 2018. Of these, 76% of respondents had voted in the 2016 elections and 40% had helped other vote in that election. It was also seen that 75% of cisgender men supported ending violence against trans women, which was a top 5 issue among the entire surveyed population. [10] The most consistently important policies that were viewed positively were raising the minimum wage, increases taxes on the wealthiest 1%, and providing housing, health care, and child care for low-income families. [9] Most black voters who were surveyed also believed that politicians only cared about big businesses, rich people, and white people. Another common theme was that black voters generally did not have pollsters, the media, or political campaigns ask them what their daily lives was like. [9]
Race and ethnicity in the United States census, defined by the federal Office of Management and Budget (OMB) and the United States Census Bureau, are the self-identified categories of race or races and ethnicity chosen by residents, with which they most closely identify, and indicate whether they are of Hispanic or Latino origin.
An opinion poll, often simply referred to as a survey or a poll is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster.
The American Community Survey (ACS) is an annual demographics survey program conducted by the U.S. Census Bureau. It regularly gathers information previously contained only in the long form of the decennial census, including ancestry, citizenship, educational attainment, income, language proficiency, migration, disability, employment, and housing characteristics. These data are used by many public-sector, private-sector, and not-for-profit stakeholders to allocate funding, track shifting demographics, plan for emergencies, and learn about local communities. Sent to approximately 295,000 addresses monthly, it is the largest household survey that the Census Bureau administers.
A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which an individual or organization attempts to manipulate or alter prospective voters' views under the guise of conducting an opinion poll. Large numbers of voters are contacted with little effort made to collect and analyze voters' response data. Instead, the push poll is a form of telemarketing-based propaganda and rumor mongering, masquerading as an opinion poll. Push polls may rely on innuendo, or information gleaned from opposition research on the political opponent of the interests behind the poll.
Civic engagement or civic participation is any individual or group activity addressing issues of public concern. Civic engagement includes communities working together or individuals working alone in both political and non-political actions to protect public values or make a change in a community. The goal of civic engagement is to address public concerns and promote the quality of the community.
NORC at the University of Chicago is one of the largest independent social research organizations in the United States. Established in 1941 as the National Opinion Research Center, its corporate headquarters is located in downtown Chicago, with offices in several other locations throughout the United States. Organized as an independent corporation, more than half its board comes from faculty and administration of the University of Chicago. It also jointly staffs some of the university's academic research centers.
Gallup, Inc. is an American analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Starting in the 1980s, Gallup transitioned its business to focus on providing analytics and management consulting to organizations globally. In addition to its analytics, management consulting, and Gallup Poll, the company also offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit.
Latino Americans have received a growing share of the national vote in the United States due to their increasing population. As of the 2020 U.S. Census, 62.1 million Latinos live in the United States, representing 18.9% of the total U.S. population. This is a 23% increase since 2010. This racial/ethnic group is the second largest after non-Hispanic whites in the U.S. In 2020, the states with the highest Hispanic or Latino populations were; Arizona, California, Florida, Illinois, Nevada, New Jersey, New Mexico, New York, and Texas. According to the Brookings Institute, Latinos will become the nations largest minority by 2045 and the deciding population in future elections. With the help of laws and court case wins, Latinos have been able to receive the help needed to participate in American Politics. According to data provided by The Collaborative Multiracial Post-Election Survey (CMPS), 72% of Latinos believe that it is very/somewhat important to get their voice heard by voting. They have traditionally been a key Democratic Party constituency, but more recently have begun to split between the Democratic and Republican Party. Since the Latino population is large and diverse, a lot of political differences exist between gender, national origin, and generational groups.
A needs assessment is a systematic process for determining and addressing needs, or "gaps", between current conditions and desired conditions or "wants".
The Bradley effect is a theory concerning observed discrepancies between voter opinion polls and election outcomes in some United States government elections where a white candidate and a non-white candidate run against each other. The theory proposes that some white voters who intend to vote for the white candidate would nonetheless tell pollsters that they are undecided or likely to vote for the non-white candidate. It was named after Los Angeles mayor Tom Bradley, an African-American who lost the 1982 California gubernatorial election to California attorney general George Deukmejian, a white person, despite Bradley being ahead in voter polls going into the elections.
Same-sex marriage in Ohio has been legal since the U.S. Supreme Court's ruling in Obergefell v. Hodges, a landmark decision in which the court struck down Ohio's statutory and constitutional bans on same-sex marriage on June 26, 2015. The case was named after plaintiff Jim Obergefell, who sued the state of Ohio after officials refused to recognize his marriage on the death certificate of his husband. Same-sex marriages were performed in Ohio beginning shortly after the Supreme Court released its ruling, as local officials implemented the order.
The demographics of sexual orientation and gender identity in the United States have been studied in the social sciences in recent decades. A 2022 Gallup poll concluded that 7.1% of adult Americans identified as LGBT. A different survey in 2016, from the Williams Institute, estimated that 0.6% of U.S. adults identify as transgender. As of 2022, estimates for the total percentage of U.S. adults that are transgender or nonbinary range from 0.5% to 1.6%. Additionally, a Pew Research survey from 2022 found that approximately 5% of young adults in the U.S. say their gender is different from their sex assigned at birth.
The University of Michigan Institute for Social Research (ISR) is the largest academic social research and survey organization in the world, established in 1949. ISR includes more than 300 scientists from a variety of academic disciplines – including political science, psychology, sociology, economics, demography, history, anthropology, and statistics. The institute is a unit that houses five separate but interdependent centers which conduct research and maintain data archives. In 2021, Kathleen Cagney became the first woman in its history to be named Director of the institute.
The Latino vote or refers to the voting trends during elections in the United States by eligible voters of Latino background. This phrase is usually mentioned by the media as a way to label voters of this ethnicity, and to opine that this demographic group could potentially tilt the outcome of an election, and how candidates have developed messaging strategies to this ethnic group.
Ai-jen Poo is an American labor activist. She is the president of the National Domestic Workers Alliance. She is also the director of Caring Across Generations, a national coalition of 200 advocacy organizations working to transform the long-term care system in the US, with a focus on the needs of aging Americans, people with disabilities, and their caregivers.
Jon Alexander Krosnick is a professor of Political Science, Communication, and Psychology, and director of the Political Psychology Research Group (PPRG) at Stanford University. Additionally, he is the Frederic O. Glover Professor in Humanities and Social Sciences and an affiliate of the Woods Institute for the Environment. Krosnick has served as a consultant for government agencies, universities, and businesses, has testified as an expert in court proceedings, and has been an on-air television commentator on election night.
Alicia Garza is an American civil rights activist and writer known for co-founding the international Black Lives Matter movement. She has organized around the issues of health, student services and rights, rights for domestic workers, ending police brutality, anti-racism, and violence against transgender and gender non-conforming people of color. Her editorial writing has been published by The Guardian, The Nation, Rolling Stone, and Truthout. She currently directs Special Projects at the National Domestic Workers Alliance and is the Principal at the Black Futures Lab.
Morning Consult is a business intelligence company established in 2014. It was named one of the fastest growing technology companies in North America by Deloitte in both 2018 and 2019 and was valued at more than one billion dollars in June 2021. The company specializes in online survey research technology and has offices in Washington, D.C., New York City, Chicago, and San Francisco.
Voter segments in political polling in the United States consist of all adults, registered voters, and likely voters.
During the years of increasing awareness of the Washington Redskins name controversy, public opinion polls were part of the discussion about whether Native Americans found the term redskin insulting. Other polls gauged how the general public viewed the controversy.