|Tom Dickson, CEO|
|Products||Classic, Designer and Professional Series Blenders|
Blendtec is a company that sells commercial and residential blenders. It is a division of K-TEC, Inc. as of 2016 [update] still operates primarily from Orem, Utah, United States.The founder of Blendtec is Tom Dickson. The company was founded in 1975 and
Blendtec is popularly known for its Will It Blend? viral marketing campaign,where Dickson blends different products, including iPods, iPhones, marbles, golf balls, remote controls and much more. Dickson was featured in the “How I Made My Millions” CNBC series that highlight the stories of companies that are huge but were a startup at some point. The episode 21 of the series, Mix Master – Blendtec, discusses the resources that Dickson used to create the ‘Will It Blend?’ campaign and evoke the business.
In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec's "Wild Side" jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec's patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah.
In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec's Signature Series and Stealth lines of blenders.
In June 2017, the company was awarded the 2017 Kitchen Innovations Award for its Nitro Blending System.
Blendtec is the parent company of the nutrition company Blendfresh, which was launched on July 14, 2014.
A patent is a form of intellectual property that gives its owner the legal right to exclude others from making, using, selling and importing an invention for a limited period of years, in exchange for publishing an enabling public disclosure of the invention. In most countries patent rights fall under civil law and the patent holder needs to sue someone infringing the patent in order to enforce his or her rights. In some industries patents are an essential form of competitive advantage; in others they are irrelevant.
A blender is a kitchen and laboratory appliance used to mix, purée, or emulsify food and other substances. A stationary blender consists of a blender container with a rotating metal blade at the bottom, powered by an electric motor that is in the base. Some powerful models can also crush ice and other frozen foods. The newer immersion blender configuration has a motor on top connected by a shaft to a rotating blade at the bottom, which can be used with any container.
A food processor is a kitchen appliance used to facilitate repetitive tasks in the preparation of food. Today, the term almost always refers to an electric-motor-driven appliance, although there are some manual devices also referred to as "food processors".
Chef Boyardee is a brand of canned pasta products sold internationally by Conagra Brands. The company was founded by Italian immigrant Hector Boiardi in Milton, Pennsylvania, U.S., in 1938.
Paul Prudhomme, also known as Gene Autry Prudhomme, was an American celebrity chef whose specialties were Creole and Cajun cuisines, which he was also credited with popularizing. He was the chef proprietor of K-Paul's Louisiana Kitchen in New Orleans, and had formerly owned and run several other restaurants. He developed several culinary products, including hot sauce and seasoning mixes, and wrote 11 cookbooks.
A mixer, depending on the type also called a hand mixer or stand mixer, is a kitchen device that uses a gear-driven mechanism to rotate a set of "beaters" in a bowl containing the food or liquids to be prepared by mixing them.
In international law and business, patent trolling or patent hoarding is a categorical or pejorative term applied to a person or company that attempts to enforce patent rights against accused infringers far beyond the patent's actual value or contribution to the prior art, often through hardball legal tactics. Patent trolls often do not manufacture products or supply services based upon the patents in question. However, some entities which do not practice their asserted patent may not be considered "patent trolls" when they license their patented technologies on reasonable terms in advance.
KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Manufacturing Company to produce stand mixers; the "H-5" was the first model introduced. The company faced stiff competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines. Dishwashers were the second product line to be introduced, in 1949, after Garis-Cochran Manufacturing Company had become part of KitchenAid®. The first KitchenAid dishwasher was based on Josephine Garis Cochran's original design introduced to the public at the Chicago Fair in 1893. A late 1980s promotional campaign on the back of an expansion by retailer Williams-Sonoma saw brand awareness double in three years.
An immersion blender, also known as stick blender, hand blender, is a kitchen blade grinder used to blend ingredients or purée food in the container in which they are being prepared. The immersion blender was invented in Switzerland by Roger Perrinjaquet, who patented the idea on March 6, 1950. He called the new appliance "bamix", a portmanteau of the French "battre et mixer". Larger immersion blenders for commercial use are sometimes nicknamed boat motors. Uses include puréeing soups and emulsifying sauces.
Garry Kitchen is a video game designer, programmer, and executive best known for developing games for the Atari 2600, Commodore 64, Nintendo Entertainment System, and Super Nintendo Entertainment System, as well as co-founding Absolute Entertainment with ex-Activision developers. His port of Donkey Kong for the Atari 2600 was a major hit for Coleco, selling over a million copies. His other 2600 work includes Keystone Kapers and Pressure Cooker for Activision and Space Jockey for US Games. He also wrote Garry Kitchen's Gamemaker and The Designer's Pencil for the Commodore 64.
The Magic Bullet is a compact blender sold by Homeland Housewares, a division of the American company Alchemy Worldwide, and sold in over 50 countries. It is widely marketed through television advertisements and infomercials and sold in retail stores under the "As seen on TV" banner. A feature-limited retail version not under this banner called the "Magic Bullet Single Shot+" is also available.
Dualit is a British manufacturer of coffee and tea capsules, kitchen and catering equipment and is best known for its range of heavy-duty toasters. The Dualit Classic Toaster is regarded as a design classic. Although it was primarily designed for the commercial catering market, it became trendy in the 1990s as a domestic product and was described by Bill Deedes in The Observer newspaper as a "symbol of the kitchen porn 90s".
Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the powerful Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches.
Emeril John Lagassé III is an American celebrity chef, restaurateur, television personality, cookbook author, and National Best Recipe award winner for his ‘Turkey and Hot Sausage Chili’ recipe in 2003. He is a regional James Beard Award winner, known for his mastery of Creole and Cajun cuisine and his self-developed "New New Orleans" style.
In marketing, a product demonstration is a promotion where a product is demonstrated to potential customers. The goal of such a demonstration is to introduce customers to the product in hopes of getting them to purchase that item.
Stonewall Kitchen is a specialty food producer based in York, Maine, United States. The company was founded as a homemade products stall at a local farmers market in 1991 and today sells in 42 countries. They make items such as jam, chutney, jellies, grill sauce, cooking oil and mustard.
Kenwood is a British kitchen appliances manufacturer which is owned by the De’Longhi Group. Kenwood designs, produces and sells kitchen appliances including stand mixers, blenders, food processors, kettles and toasters.
Vitamix, privately owned and operated by the Barnard family since 1921, manufactures blenders for consumers and for the restaurant and hospitality industry. Vitamix has been based in Olmsted Township, Ohio, since 1948. It employs nearly 1,000 people, most at its Northeast Ohio headquarters and manufacturing facilities.
Blackbird Guitars is a musical instrument company that manufactures acoustic guitars and ukuleles from composite materials, including carbon fiber and ekoa, a flax linen reinforcement fabric in a bio-epoxy matrix. The company has made contributions to both the field of luthiery and the field of composite design, notably with the composite all-hollow unibody instrument design used on all Blackbird models, as well as the development and use of Ekoa in the construction of fretted instruments.
deVOL Kitchens is a furniture manufacturer specialising in kitchens, which are produced in Leicestershire, England.
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