| Company type | Private |
|---|---|
| Industry | Marketing technology • Artificial intelligence • Software as a service |
| Founded | February 2024 |
| Founders |
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| Headquarters | New York City, United States |
Key people |
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| Products |
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| Website | Official website |
Bluefish AI is a private marketing technology company specializing in AI marketing tools for large brands seeking to optimize their performance across AI channels. Its platform enables brands to monitor how AI systems interpret and present their businesses, optimize content for AI assistants, and connect AI-driven discovery directly to commercial outcomes in ecommerce and retail. By combining AI monitoring, generative engine optimization, and AI commerce, Bluefish positions itself as an engine for Fortune 500 companies to transform in an era where AI-driven interfaces increasingly mediate customer journeys. [1] [2]
Bluefish AI was founded in February 2024 by Alex Sherman, Andrei Dunca, and Jing Feng, each with extensive experience in technology and digital advertising. Alex Sherman previously co-founded PromoteIQ, a retail media platform acquired by Microsoft. Andrei Dunca was a co-founder of LiveRail, a video advertising platform acquired by Facebook (now Meta). Jing Feng has held senior leadership roles at Microsoft, PromoteIQ, and LiveRail. [1]
The company emerged to meet demand from marketers for specialized tools that measure brand presence and convert that visibility into action across AI-powered channels including conversational agents and generative search engines. [3]
The company rapidly developed its generative engine optimization platform, expanding capabilities to measure AI-native brand visibility, monitor AI system outputs in real time, and connect AI exposure with AI commerce. [4]
In August 2025, Bluefish AI raised $20 million in a Series A funding round led by NEA, with participation from Salesforce Ventures, Crane Venture Partners, Swift Ventures, and Bloomberg Beta. [5] [6]
Later in 2025, industry veteran Peter Naylor joined Bluefish AI as a strategic advisor, bringing experience from senior roles at Netflix, Snap, Hulu, and NBCUniversal. [7]
Bluefish AI provides real-time visibility into how AI models (LLMs) describe brands across AI-native experiences, including chatbots, voice assistants, and generative search interfaces. [4]
The GEO product suite assists marketers in optimizing how AI systems select, rank, and summarize brand content. GEO is commonly described as an extension of traditional search engine optimization adapted for AI-powered generative platforms. [2] [3]
This component of Bluefish AI's platform links AI-based brand visibility with ecommerce and retail outcomes by correlating AI-driven product exposure with sales, engagement, and consideration metrics. [4]
Bluefish AI aggregates AI-generated answers, recommendations, and summaries to model brand representation across AI systems. The platform applies analytics and AI observability methods to assess authority, relevance, and influence within evolving AI ecosystems. [4] [8]
Bluefish AI operates at the intersection of marketing technology and artificial intelligence, alongside the growing adoption of generative AI, conversational agents, and personalized recommendation systems in consumer discovery. [3]
Bluefish AI has received coverage from publications including TechCrunch, Forbes, and Business Insider, highlighting its role in defining generative engine optimization and its adoption among enterprise marketing teams. [1] [7]
The company is privately held and headquartered in New York City. Its business model centers on SaaS and data services for enterprise marketing teams focused on AI monitoring, optimization, and commerce analytics. [4]