Bluefish AI

Bluefish

Company type	Private
Industry	Marketing technology
Founded	February 2024;1 year ago (2024-02)
Founders	Alex Sherman Andrei Dunca Jing Feng
Headquarters	New York City, United States
Key people	Alex Sherman (CEO) Andrei Dunca (CTO) Jing Feng (COO) Peter Naylor (strategic advisor)
Products	Bluefish AI
Website	Official website

Bluefish Labs (doing business as Bluefish) is an American marketing technology company headquartered in New York City. The company develops artificial intelligence tools designed to help brands optimize their presence in AI-powered search results. Bluefish's clients include Adidas and Tishman Speyer. ^[1]

History

Founding

Bluefish was founded in February 2024 by Alex Sherman, Andrei Dunca, and Jing Feng. The three founders brought experience from previous successful exits in the advertising technology space:

• Alex Sherman previously co-founded PromoteIQ, a retail media platform acquired by Microsoft.
• Andrei Dunca was a co-founder of LiveRail, a video advertising platform acquired by Facebook (now Meta).
• Jing Feng has held senior leadership roles at Microsoft, PromoteIQ, and LiveRail.

Funding

In 2024, Bluefish raised $3.5 million in a pre-seed funding round led by Crane Venture Partners. ^[2]

In August 2025, Bluefish raised $20 million in a Series A funding round led by NEA, with participation from Salesforce Ventures, Crane Venture Partners, Swift Ventures, and Bloomberg Beta, bringing its total funding to $24 million. ^[3] The company reported 10x revenue growth in the six months prior to the Series A announcement. ^[1]

See also

• Search engine optimization
• Artificial intelligence marketing

References

1. Choudhury, Alyssa (August 20, 2025). "AI Marketing Platform Bluefish Raises $20M In Series A Funding". AdExchanger. Retrieved 15 January 2026.
2. "The new era of marketing: Bluefish". Crane Venture Partners. October 9, 2025. Retrieved 15 January 2026.
3. Ostwal, Trishla (August 2025). "Inside Bluefish's $20M Pitch Deck to Help Brands Like Adidas Show Up in AI Search". Adweek . Retrieved 4 January 2026.