Boar's Head Brand | |
Industry | Delicatessen meats and cheeses |
Founded | 1905Brooklyn, New York | , in
Founder | Frank Brunckhorst |
Headquarters | , |
Area served | United States, Dominican Republic, Panama, Mexico |
Key people | Robert S. Martin, CEO |
Products | Franks, deli meat, cheeses, hummus, condiments, soups, pickles |
Website | www |
Boar's Head Provision Co., Inc. (also Boar's Head Brand, or Frank Brunckhorst Co., LLC) is a supplier of delicatessen meats, cheeses and condiments. The company was founded in 1905 in Brooklyn, New York, and now distributes its products throughout the United States. It has been based in Sarasota, Florida, since 2001. [1]
Frank Brunckhorst began distributing cold cuts and hot dogs under the Boar's Head name in 1905. By 1933, distribution of Boar's Head products had grown, and Brunckhorst and his partners, Bruno Bischoff and Theodore Weiler, [2] decided to open a manufacturing plant. The first plant was started in a small building in Brooklyn with three employees.
Brunckhorst's son (also Frank Brunckhorst) took over the business; Frank Brunckhorst II died in 1972 at age 65. [3] During the 1990s, the expanding company added processing plants in Virginia, Arkansas, and Michigan, [4] and it began to shift its strategy toward its current business model that stresses exclusive relationships with supermarket chains. [5] [6] In 2001, the company moved its headquarters from Brooklyn to Sarasota, Florida, in part because of a close three decade-long partnership with Publix, which is based in nearby Lakeland. [5] [7]
For many years, the voice-over in Boar's Head commercials was supplied by the voice performer Joseph Sirola. [8] In 2008, the company opened an "experimental" retail outlet in Brooklyn, [9] [10] which closed the following year. [11]
With an initial reported case of illness on May 29, 2024, the U.S. Centers for Disease Control and Prevention (CDC) determined a listeriosis outbreak traced to Boar's Heads products, linked to 9 deaths and 57 hospitalizations as of August 29, 2024. [12] Unreported illnesses may have accounted for higher actual incidents of illness. This represented the largest listeriosis outbreak on record since 2011. [13] The company immediately recalled a large selection of products. [14] In July 2024, the company issued a recall on over 7 million pounds of its products produced at a plant in Greensville County, Virginia, near the town of Jarratt. [15] On September 13, 2024, Boar's Head announced that the Jarratt plant would close indefinitely and sales of liverwurst would be permanently discontinued. [16]
Ongoing monthly inspections from August 2023 through July 2024 at the Jarratt plant reported black mold, surfaces contaminated with "meat over-spray", and an unknown substance dripping from the ceiling. The Food Safety Inspection Service had observed multiple noncompliance findings every month from August 2023 through July 2024 in a 44-page report. Noncompliance was found in operations, labeling, and sanitation performance standards. [17] [18]
Multiple lawsuits were filed against Boar's Head following the listeria outbreak alleging a wide range of complaints from false advertising to wrongful death. [19]
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The Food Safety and Inspection Service (FSIS), an agency of the United States Department of Agriculture (USDA), is the public health regulatory agency responsible for ensuring that United States' commercial supply of meat, poultry, and egg products is safe, wholesome, and correctly labeled and packaged. The FSIS draws its authority from the Federal Meat Inspection Act of 1906, the Poultry Products Inspection Act of 1957 and the Egg Products Inspection Act of 1970.
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The 2017–2018 South African listeriosis outbreak, also known as Listeriosis Histeriosis, was a widespread outbreak of Listeria monocytogenes food poisoning that resulted from contaminated processed meats produced by Enterprise Foods, a subsidiary of Tiger Brands, in Polokwane. There were 1,060 confirmed cases of listeriosis during the outbreak, and about 216 deaths. It is the world's deadliest listeriosis outbreak.
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The 2024 United States listeriosis outbreak is an ongoing widespread outbreak of listeriosis, connected to deli meats produced by Boar's Head Provision Company at a plant in Greensville County, Virginia, near the town of Jarratt. The outbreak was first reported in July 2024, although the first cases were later discovered to have been in May 2024. As of August 28, 2024, at least 9 people in the United States have died and 57 have been hospitalized from the outbreak.
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