Bombora (company)

Last updated
Bombora, Inc.
Bombora
Company type Private
Industry Technology
PredecessorMadison Logic Data
Area served
Worldwide
Key people
  • Mark Connon (CEO)
ProductsB2B intent data for marketers
Website www.bombora.com

Bombora is a privately owned American technology company that provides intent data for use by business-to-business (B2B) advertisers and marketers. [1]

Contents

History

Data company Madison Logic created an analytics business called Madison Logic Data on November 3, 2014. This new B2B intent data business was formed to “focus on analyzing, organizing, and activating data acquired through its existing proprietary data assets,” [2] and led by Erik Matlik, who was named CEO.

In April 2015, parent company Madison Logic rebranded Madison Logic Data as Bombora. This new business entity was created to provide consolidated intent data solutions to B2B marketers. [3]

In October 2019, Bombora acquired netFactor, a Colorado-based marketing technology company focused on B2B lead generation based on first-party data.I It's VisitorTrack solution is part of Bombora's Audience Insights. [4]

Signal HQ, an intent dashboard company founded by Alex Pilafidis Greer, was acquired by Bombora in July 2020. Initially, Signal HQ used data provided by Bombora in its intent data visualization tool. In a July 22, 2020, LinkedIn post titled “A moment of gratitude and reflection after selling Signal HQ,” Greer said, “These Signal HQ dashboards visualizing Bombora's Company Surge® data were the fruits of months and months of self-taught code and hard labor.” [5]

In August 2023, Bombora launched Intelligent Account-Based Marketing (iABM) as a tool that “optimizes, measures, and proves the impact of programmatic B2B campaigns with transparent reporting,” in partnership with The Trade Desk and ChaliceAI. [6]

In December 2024, global knowledge-sharing platform Quora became a partner, allowing advertisers access to Bombora’s B2B audience segment data. [7]

Services for advertisers

Bombora has four main services for B2B advertisers: intent data, identity and enrichment of first-person data, digital audiences, and planning and measurement. [8]

References

  1. ↑ Rosenberg, Dan (14 February 2023). "Technologies We Love: Bombora". Octane11. Retrieved 15 July 2025.
  2. ↑ "Madison Logic Launches Analytics Arm" . Retrieved 15 July 2025.
  3. ↑ "Madison Logic Data Becomes Bombora". Mr. Web: Daily Research News Online. Retrieved 15 July 2025.
  4. ↑ "Bombora Inc. acquired Netfactor in 2019 and since then..." Bombora. Retrieved 15 July 2025.
  5. ↑ Greer, Alex Pilafidis. "A Moment of Gratitude and Reflection After Selling Signal HQ". LinkedIn. Retrieved 15 July 2025.
  6. ↑ Schiff, Allison (23 August 2023). "Bombora's New Tool Merges An Unlikely Pairing: DSPs And ABM". AdExchanger. Retrieved 15 July 2025.
  7. ↑ "Technology Global Quora integrates Bombora's B2B data to power ABM targeting for advertisers". MARKETECH APAC. 20 February 2025. Retrieved 15 July 2025.
  8. ↑ "Intent-Based Marketing: Buyer Intent Data Tools: How to Find the Best B2B Intent Data". iCumulus.
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