History
Booker was started in 2007 by Peter Ellis and Daniel Lizio-Katzen as SpaBooker, a division of SpaFinder. [2] SpaBooker was its initial software product. [2]
In October 2010, SpaBooker spun off to a separate company called GramercyOne. [3] During this time, the company continued to add features to the SpaBooker platform and market it to other appointment-based service businesses [4] such as hotels, [3] medical practices, [4] dance studios, [5] and repair shops. [6]
In October 2011, Booker (then GramercyOne) secured $14.5 million in funding from Revolution Ventures, Grotech Ventures, TDF, and Jubilee. [7]
In November 2012, GramercyOne changed its name to Booker Software, Inc. [3] As of March 2015, Booker has over 270 employees [8] and is under the leadership of CEO Josh McCarter. [9] In February 2017, Booker expanded its new 10,000-square-foot office at SkySong. [10]
By 2013, Booker had 9,000 business clients in 73 countries. [8] Notable clients include Hilton Hotels, [7] Hard Rock Café, [11] and DryBar. [11]
In November 2012, Booker reported triple-digit revenue growth for the fourth consecutive year. By 2013, Booker was processing $4.5 million in daily transactions and 2 million monthly appointment bookings on its platform. [3] The company grew from 30 employees to 160+ employees between 2010 and 2012. [3]
On April 16, 2013, Booker secured $27.5 million in Series B financing led by Bain Capital Ventures. Booker's Series A investors, Revolution Ventures, Grotech Ventures, TDF Ventures, and Vital Financial, also participated in the financing round. [12] [13]
In March 2018, Booker was acquired by Mindbody Inc., another leading cloud based business management software for the wellness service industry, for $150 million. [14]
In June 2025, Playlist was created, uniting Booker with Mindbody and ClassPass under a single, unified identity. [15]
Products
Booker software is designed to help service businesses manage their operations and marketing. [3] The platform is cloud-based, [9] allowing users to access their accounts through Booker’s desktop, iPhone, iPad, and Android applications. [16] Booker is currently at Version 8.5. [17]
Booker’s software is sold under general and industry-specific names, such as Booker, BookerEnterprise, [18] SpaBooker, and SalonBooker. [7] Features including online booking, employee and room scheduling, [4] [19] social media marketing, [4] specials/deal distribution, [3] payment processing, [4] wait list management, [20] and customer database/management. [3]
Additionally, the software integrates with business’ social media profiles, including those on Facebook, Twitter, and Foursquare. [3] [4] A Booker account includes access to scheduling and gift certificate applications for Facebook. [21]
Booker software has been compared to OpenTable, an online reservation system used by restaurants. [3] [4] [7]
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