![]() Brabantia logo as of February 2014 | |
Industry | Manufacturing |
---|---|
Founded | 1919 |
Headquarters | Valkenswaard, Netherlands |
Key people | Tijn van Elderen, CEO |
Products | |
Number of employees | 1,000 |
Website | www |
Brabantia is a privately owned Dutch company which manufactures items for residential use such as waste bins, laundry racks, food storage containers and other products.
The company was founded in 1919 in Aalst, North Brabant, Netherlands, under the name Van Elderen & Co, a company specialising in sheet metal fabrication. [1] The name Brabantia is derived from the province of North Brabant, and was an early Van Elderen trade name.
Tijn van Elderen has been the company CEO since 31 January 2012. [2]
Brabantia offers a range of some 500 houseware products in five core categories: waste storage, food storage, food preparation, laundry care and hardware, which includes post boxes and bathroom accessories. Since 1919, the company has grown and now has four production units employing 1,000 employees across 85 countries. [3] It has an annual turnover of around €150 million. [4]
Still using steel as its prime manufacturing material, as well as a variety of high-grade plastics, products continue to be made in-house in Belgium, Latvia and China, as well as an assembly and finishing plant in Nailsea in the UK.
The company has wholly owned subsidiaries in all key European markets including the United Kingdom, Belgium, France, Germany, Denmark, Switzerland, Spain, Italy and the United States with an export department covering other world markets. [5]
The company markets its products on the basis of their supposed toughness and durability. According to its mission statement, it aims to develop products that are "Designed for Living". [6]
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.
Seagate Technology Holdings plc is an American data storage company. It was incorporated in 1978 as Shugart Technology and commenced business in 1979. Since 2010, the company has been incorporated in Dublin, Ireland, with operational headquarters in Fremont, California, United States.
Electrolux AB is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool.
The Maytag Corporation is an American home and commercial appliance company. The company has been owned by Whirlpool Corporation since April 2006.
Freightliner Trucks is an American semi truck manufacturer. Founded in 1929 as the truck-manufacturing division of Consolidated Freightways, the company was established in 1942 as Freightliner Corporation. Owned by Daimler AG from 1981 to 2021, Freightliner is now a part of Daimler Truck subsidiary Daimler Truck North America.
Persil is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America, China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available laundry detergent that combined bleach with the detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.
Sunlight is a brand of laundry soap, laundry detergent and dishwashing detergent manufactured and marketed around the world by Unilever, except in the United States and Canada, where it has been owned by Sun Products since 2010.
Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 and is now used on a number of P&G products in various markets.
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.
Aalst is a village located 6 km south of Eindhoven, the Netherlands, on the Tongelreep stream and the road to Valkenswaard. It was an independent municipality until 1923, when it merged with the municipality of Waalre.
Farmland Industries was the largest agricultural cooperative in North America when it eventually sold all of its assets in 2002–04. During its 74-year history, Farmland served its farmer membership as a diversified, integrated organization, playing a significant role in agricultural markets both domestically and worldwide.
Dover Corporation is an American conglomerate manufacturer of industrial products. The Downers Grove, Illinois-based company was founded in 1955. As of 2021, Dover's business was divided into five segments: Engineered Products, Clean Energy and Fueling, Imaging & Identification, Pumps & Process Solutions and Climate and Sustainability Technologies. Dover is a constituent of the S&P 500 index and trades on the New York Stock Exchange under "DOV." Dover was ranked 445 in the 2023 Fortune 500. The company relocated its headquarters to Illinois from New York in mid-2010.
Royal Vopak N.V. is a Dutch independent multinational company that stores and handles products ranging from chemicals, oil, gases and LNG to biofuels and vegoils. Its purpose is to "Store vital products with care", which derives from the products Vopak stores and how they are being stored The company was created by the merger of Van Ommeren and Pakhoed in 1999. In 2002, the distribution of oil and natural gas related products was split off; a new company Univar was created for that purpose. The head office is located in Rotterdam.
Purex is a brand of laundry detergent and laundry-related products manufactured by Henkel North American Consumer Goods and marketed in the United States and Canada. Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach. The brand name is also used for a line of in-wash "fragrance booster" products called Purex Crystals. The Purex Crystals brand was originally launched as an in-wash fabric softener product.
Ingredion Inc. is an American food and beverage ingredient provider based in Westchester, Illinois, producing mainly starches, non-GMO sweeteners, stevia, and pea protein. The company turns corn, tapioca, potatoes, plant-based stevia, grains, fruits, gums and other vegetables into ingredients for the food, beverage, brewing, and pharmaceutical industries and numerous industrial sectors. It has about 12,000 employees in 44 locations, and customers in excess of 120 countries.
The Campbell Soup Company, doing business as Campbell's, is an American company, most closely associated with its flagship canned soup products; however through mergers and acquisitions, it has grown to become one of the largest processed food companies in the United States with a wide variety of products under its flagship Campbell's brand as well as other brands including Pepperidge Farm, Snyder's of Hanover, V8, and Swanson. With its namesake brand Campbell's produces soups and other canned foods, baked goods, beverages, and snacks. It is headquartered in Camden, New Jersey.
Univar Solutions Inc.(formerly Royal Vopak) is a global chemical and ingredients distributor and provider of value-added services.
Amara Raja Group is an Indian multinational conglomerate, headquartered in Tirupati. The group has a presence in the automotive battery business, packaged foods and beverages, electronics products manufacturing, infrastructure sector, power system production and fabrication of sheet metal products and fasteners. The Amara Raja Group is known for its automotive battery brand Amaron, the second largest selling automotive battery brand in India after Exide Industries.
Tricel is a global engineering company headquartered in Killarney in County Kerry, Ireland. Tricel's four core divisions are Water Storage, Environmental, Construction, and Distribution. It has production sites in ten locations in Northern Europe, including Ireland, Britain Denmark, and France, which services customers in over 50 countries. As of 2012, Tricel employs 650 people and exports 75% of its products worldwide.
Molok Oy is a Finnish company that manufactures and markets deep waste collection containers. In the deep collection system developed by Molok, more than half of the waste containers are underground. Molok is also a registered trademark.