Brabantia

Last updated

Brabantia
Industry Manufacturing
Founded1919
Headquarters Valkenswaard, Netherlands
Key people
Tijn van Elderen, CEO
Products
Number of employees
1,000
Website www.brabantia.com

Brabantia is a privately owned Dutch company which manufactures items for residential use such as waste bins, laundry racks, food storage containers and other products.

Contents

History

The company was founded in 1919 in Aalst, North Brabant, Netherlands, under the name Van Elderen & Co, a company specialising in sheet metal fabrication. [1] The name Brabantia is derived from the province of North Brabant, and was an early Van Elderen trade name.

Brabantia offers a range of some 500 houseware products in five core categories: waste storage, food storage, food preparation, laundry care and hardware, which includes post boxes and bathroom accessories. Since 1919, the company has grown and now has four production units employing 1,000 employees across 85 countries. [2] It has an annual turnover of around €150 million. [3]

Brabantia have been making pedal bins, since 1952 and in 2019 it was reported that for each bin sold, the company donates to The Ocean Cleanup. [4] Brabantia offers 10 year guarantees on some products. [5] Still using steel as its prime manufacturing material, as well as a variety of high-grade plastics, products continue to be made in-house in Belgium, Latvia and China, as well as an assembly and finishing plant in Nailsea in the UK.

The company has wholly owned subsidiaries in all key European markets including the United Kingdom, Belgium, France, Germany, Denmark, Switzerland, Spain, Italy and the United States with an export department covering other world markets. [6]

Tijn van Elderen has been the company CEO since 31 January 2012. [7]

In 2023, a distribution partnership was announced between Brabantia and Curve Distribution Services. This deal is expected to expand the availability of Brabantia products in the Canadian market as Curve will list their products with national retailer partners. [8]

Aims

The company markets its products on the basis of their supposed toughness and durability. According to its mission statement, it aims to develop products that are "Designed for Living". [9]

References

  1. ↑ Svend Hollensen (2007). Global Marketing: A Decision-oriented Approach. Financial Times Prentice Hall. p. 697. ISBN   978-0-273-70678-6.
  2. ↑ "Boiler Plate | Brabantia". Archived from the original on 13 March 2013. Retrieved 22 February 2013.
  3. ↑ "Brabantia verkocht in coronajaar meer pedaalemmers en strijkplanken". 30 March 2021.
  4. ↑ "Brabantia celebrates 100 years by bring back THIS iconic 70s design". Ideal Home. 7 June 2019. Retrieved 14 November 2025.
  5. ↑ Bolido, Linda B. (8 February 2014). "Trash cans for P13,000, anyone?". INQUIRER.net. Retrieved 14 November 2025.
  6. ↑ "Brabantia: Company Offices". Archived from the original on 6 June 2007. Retrieved 8 July 2008.
  7. ↑ "Tijn van Elderen lost Chris van Elderen af als CEO Brabantia". Gemengde Branche. Archived from the original on 27 February 2014. Retrieved 31 January 2012.
  8. ↑ "Brabantia partnering with Curve Distribution Services as the exclusive Canadian distribution partner for Brabantia's line of home goods". www.newswire.ca. 14 February 2023. Retrieved 14 November 2025.
  9. ↑ "Brabantia moves to reposition its brand with Designed for Living launch". SouthWest Business. Retrieved 25 September 2018.
    This page is based on this Wikipedia article
    Text is available under the CC BY-SA 4.0 license; additional terms may apply.
    Images, videos and audio are available under their respective licenses.