 | |
| Founded | 2014 |
|---|---|
| Headquarters | Palo Alto , United States |
Branch (formerly Branch Metrics) is a mobile software company focused on mobile deep linking and attribution. [1] The headquarters of the Branch is located in Palo Alto, California. [1] [2]
| | |
| Founded | 2014 |
|---|---|
| Headquarters | Palo Alto , United States |
Branch (formerly Branch Metrics) is a mobile software company focused on mobile deep linking and attribution. [1] The headquarters of the Branch is located in Palo Alto, California. [1] [2]
Branch Metrics was founded on April 15, 2014 by Alex Austin, Mike Molinet, Mada Seghete, and Dmitri Gaskin. [3] In the summer of 2014, the company completed the StartX Accelerator program at Stanford University. [4]
In September 2014, Branch announced the completion of a $3 million venture funding round led by New Enterprise Associates. [1] In 2015 Branch won a startup competition at Mobile World Congress. [4]
In February 2015, the company completed a $15 million Series A funding followed by additional $35 million funding in January 2016. [5] [6]
In April 2017, the company raised $60 million in Series C funding from Andy Rubin’s Playground Ventures. [7]
In September 2018, the company authorized the sale of $129 million in Series D shares, [8] and acquired the attribution analytics platform TUNE. [9]
In February 2022, Branch raised $300M in Series F funding at a $4B valuation, led by New Enterprise Associates. [10]
In 2022, the company acquired Android customization applications Nova Launcher and Sesame Search, [11] as well as data platform AdLibertas. [12] In August 2024, Branch made significant cuts to the Nova Launcher team, laying off everyone but the project's original founder Kevin Barry. [13]
Branch has developed improved deep linking technology that directs users to a specific place within the app the first time a link is clicked, even if the app has not been installed. To do this, Branch Metrics is combining deep linking technology with matching technology. [1]
Branch also uses tools for cohort analysis and touchpoint tracking. [14]
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