Branch (company)

Last updated
Branch
Founded2014
Headquarters
Mountain View
,
United States

Branch (formerly Branch Metrics) is a mobile software company focused on mobile deep linking and attribution. [1] The headquarter of the Branch is located in Palo Alto, California. [1] [2]

Contents

History

Branch Metrics was founded on April 15, 2014 by Alex Austin, Mike Molinet, Mada Seghete, and Dmitri Gaskin. [3] In the summer of 2014, the company completed the StartX Accelerator program at Stanford University. [4]

In September 2014, Branch announced the completion of a $3 million venture funding round led by New Enterprise Associates. [1] In 2015 Branch won a startup competition at Mobile World Congress. [4]

In February 2015, the company completed a $15 million Series A funding followed by additional $35 million funding in January 2016. [5] [6]

In April 2017, the company raised $60 million in Series C funding from Andy Rubin’s Playground Ventures. [7]

In September 2018, the company authorized the sale of $129 million in Series D shares, [8] and acquired the attribution analytics platform TUNE. [9]

In February 2022, Branch raised $300M in Series F funding at a $4B valuation, led by New Enterprise Associates. [10]

In 2022, the company acquired Android customization applications Nova Launcher and Sesame Search, [11] as well as data platform AdLibertas. [12] In August 2024, Branch made significant cuts to the Nova Launcher team, laying off everyone but the project's original founder Kevin Barry. [13]

Technology

Branch has developed improved deep linking technology that directs users to a specific place within the app the first time a link is clicked, even if the app has not been installed. To do this, Branch Metrics is combining deep linking technology with matching technology. [1]

Branch also uses tools for cohort analysis and touchpoint tracking. [14]

References

  1. 1 2 3 4 Perez, Sarah (2014-09-23). "Branch Metrics Raises $3 Million From NEA For More Intelligent Deep Links That Make Apps Work Like The Web". TechCrunch. Retrieved 2022-11-09.
  2. ↑ "Branch Metrics helps Peet's Coffee migrate to mobile linking and measurement platforms". SiliconANGLE. 2022-06-17. Retrieved 2022-11-09.
  3. ↑ Vrabie, Elena (2022-03-29). "Madalina Seghete, co-founder of Branch, on raising €270M and moving mobile experiences into the privacy-centric era". TheRecursive.com. Retrieved 2022-11-09.
  4. 1 2 "Branch Metrics comes up with gold at Mobile World Congress startup showdown". VentureBeat. 2015-03-05. Retrieved 2022-11-09.
  5. ↑ Chapman, Lizette (2015-02-26). "Branch Metrics Raises $15 Million to Scale Deep-Linking Technology". Wall Street Journal. ISSN   0099-9660 . Retrieved 2022-11-09.
  6. ↑ Perez, Sarah (2015-02-26). "Branch Metrics Raises $15 Million For Its Smarter Mobile Deep Linking Technology". TechCrunch. Retrieved 2022-11-09.
  7. ↑ Lawler, Ryan (2017-04-10). "Deep-linking startup Branch raised $60 million from Andy Rubin's Playground Ventures". TechCrunch. Retrieved 2022-11-09.
  8. ↑ Clark, Kate (2018-09-07). "Deep-linking startup Branch is raising more than $100M at a unicorn valuation". TechCrunch. Retrieved 2022-11-09.
  9. ↑ "Branch On Acquisition Of TUNE's Attribution Biz: "You Can't Have Measurement Without Fixing The User Experience"". AdExchanger. 2018-09-10. Retrieved 2022-11-09.
  10. ↑ "CORRECTED-Marketing tech startup Branch valued at $4 billion after latest funding". Reuters. 2022-02-10. Retrieved 2022-11-09.
  11. ↑ Nickolas Diaz (2022-07-19). "Branch strikes twice with Nova Launcher and Sesame Search acquisition". Android Central. Retrieved 2022-11-09.
  12. ↑ "Branch Just Bought A First-Party Data Platform For App Developers". AdExchanger. 2022-08-31. Retrieved 2022-11-09.
  13. ↑ Kastrenakes, Jacob (2024-08-09). "Nearly everyone working on Nova Launcher has been laid off". The Verge. Retrieved 2024-08-11.
  14. ↑ "Branch provides linking technology and measurement tools in the age of digital marketing". SiliconANGLE. 2022-06-03. Retrieved 2022-11-09.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.