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Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.
Nerf is a toy brand formed by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of foam-based weaponry, with other Nerf products including balls for sports such as American football, basketball, and baseball. Their best known toys are their dart guns that shoot ammunition made from "Nerf foam". Their primary slogan, introduced in the 1990s, is "It's Nerf or Nothin'!". Annual revenues under the Nerf brand are approximately US$400 million.
Rip Curl is a designer, manufacturer, and retailer of surfing sportswear and accompanying products, and a major athletic sponsor. Rip Curl has become one of the largest surfing companies in Australia, Europe, South America, North America and South Africa. Globally, Rip Curl is considered a successful member of the "Big Three", of the surf industry alongside Quiksilver and Billabong.
lastminute.com is an online travel and leisure retailer.
User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online platforms such as social media, discussion forums and wikis. It is a product consumers create to disseminate information about online products or the firms that market them.
Astro Radio Sdn Bhd is a Malaysian radio network company which operates radio broadcasting services and more since 1996. It is a wholly owned subsidiary of Astro Malaysia Holdings Berhad. Astro Radio owns and manages 10 private radio stations which are transmitted through the FM radio spectrum. As of November 2021, Astro Radio still remains as the number one and largest radio network company in Malaysia with 77.7% of Peninsular Malaysians and 15.6 million listeners tuning in to its stations weekly, together with its Media Prima counterpart, Media Prima Audio, according to the GfK Radio Audience Measurement (RAM) Wave 1 in October 2021. ERA being at top of the list with the most audience reach estimated at 6,000,000 listeners, followed by SINAR and GEGAR.
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
WeeWorld was an online game and messaging website, originally created in 2002 with a company that was based in Glasgow, Scotland, with a few offices in London and Boston, as well as other cities in the USA. The company created WeeWorld.com, a social networking site, to which was mostly geared towards teens and tweens. The website was also known for its brand of instant messaging and chat-based avatars, known as “WeeMees”, which were also released on a variety of digital platforms and services. There were approximately 180 million WeeMees created worldwide.
Ascent Solar Technologies, Inc. is a publicly traded photovoltaic (PV) company located in Thornton, Colorado. Its primary product is a flexible CIGS solar cell on a plastic substrate.
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Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion. This partnership is known as an affinity group.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Telefonica UK Limited, trading as O2 UK, is a British telecommunications services provider, headquartered in Slough, England which operates under the O2 brand. It is owned by VMED O2 UK Limited, a 50:50 joint venture between Telefónica and Liberty Global. O2 is the UK's largest mobile network operator, with 23.8 million subscribers as of May 2023.
Ryan Steelberg is an American serial entrepreneur and technology executive who co-founded AdForce (IPO), 2CAN Media, and dMarc Broadcasting. Most recently, Ryan Steelberg co-founded Veritone, where he serves as its President and CEO. Veritone, Inc. is a leading AI software and services company, public on NASDAQ (VERI). Ryan also serves on its board of directors.
Chad Steelberg is an American serial entrepreneur who co-founded AdForce (IPO), 2CAN Media, and dMarc Broadcasting. Most recently, Chad Steelberg co-founded Veritone. along with his brother, Ryan Steelberg, and serves as its Chairman of the Board of Directors.
Morphsuits is a company in Edinburgh, Scotland that distributes branded spandex costumes based on the existing skin-tight garments that cover the entire body. Offering over 80 different designs, it was founded by brothers Ali and Fraser Smeaton and their flatmate Gregor Lawson.
VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.
FanSided is a network of more than 300 commercial American sports, lifestyle, and entertainment websites and newsletters. It was co-founded and launched in 2009 by brothers Zach Best and Adam Best. The network was sold to Time Inc. in May 2015.
Veritone, Inc. Nasdaq: VERI is an artificial intelligence tech company based in Irvine, California founded in 2014. Veritone's aiWARE technology and solutions are licensed and utilized by such industries as global media conglomerates, professional sports teams, federal government agencies, energy utilities, and state and local police departments. Veritone services more than 1,500 customers around the world. It is traded on NASDAQ Global Market as VERI.
References
- ↑ Geis, George T. (2015). Semi-Organic Growth, + Website: Tactics and Strategies Behind Google's Success. John Wiley & Sons. ISBN 9781118933220 . Retrieved 26 September 2017.
- ↑ Elliott, Stuart (18 October 2009). "A Place Where Sponsors Sign Athletes". The New York Times. Retrieved 26 September 2017.
- ↑ Ali, Rafat (2 September 2008). "The dMarc Brothers: Where Are They Now?". The Washington Post. Retrieved 26 September 2017.
- ↑ "Marketing firm buys fan photo website". 28 October 2012.
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