Brandon Wade

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Brandon Wade
Born (1970-07-16) July 16, 1970 (age 55)
Singapore
Nationality American
Other namesBrandon Wey, [1] Lead Wey
Occupation(s)Businessman, entrepreneur
Known forInfoStream Group
Seeking.com
Website askbrandonwade.com

Brandon Wade (born Lead Wey; [2] [3] [4] 1970) is an American businessman who is the founder and chief executive officer of InfoStream Group, an online dating company. He is a graduate of the Massachusetts Institute of Technology (MIT) and MIT Sloan School of Management [5] and a former software engineer.

Contents

Early life

Born in Singapore to ethnic Chinese parents, Wade was raised in what he describes as a "Tiger Mom–type of upbringing" consisting of studying and not much else. [6] While growing up in Singapore, Wade attended Saint Andrew's Secondary School and Hwa Chong Junior College. [7]

In 1993, Wade graduated from Massachusetts Institute of Technology (MIT), where he received a Bachelor of Science in electrical engineering on an Overseas Merit Scholarship awarded by Singapore's Public Service Commission. Upon graduating in 1993, Wade opted to stay in the United States, breaking his contractual obligation to return to Singapore and forcing his parents to pay about $300,000 in damages. [8] Wade then enrolled in the MIT Sloan School of Management, where he graduated with a Master of Business Administration in 1995.

Career

After completing his MBA, he moved to New York City to work for technology consultants Booz Allen. He later joined General Electric as a technology infrastructure manager. [9]

In 2006, Wade founded Seeking.com with the goal to connect people looking for romantic relationships that align with their personal goals. Wade served as CEO of the company from 2006 to 2022 and then rejoined the company as CEO in 2024. [10]

Wade is the author of two books titled Seeking Arrangement: The Definitive Guide to Sugar Daddy and Mutually Beneficial Relationships [11] and Connecting with the IN Crowd: How to Network, Hang Out, and Play with Millionaires Online. [12]

In a 2014 essay for CNN titled "Dating website founder says love doesn't exist", [13] Wade wrote, "Love is a concept invented by poor people."

Dating websites

In 2006, Wade founded the sugar dating website Seeking.com. In 2007, Wade launched a companion dating site WhatsYourPrice.com, a dating website where members bid for dates in an online auction environment. In May 2012 he launched MissTravel.com, which pairs 'generous' travelers with 'attractive' travelers who would love the opportunity to travel the world for free. [14] Marlow Stern of The Daily Beast criticised MissTravel.com for its lack of safety precautions, including the high potential for sex trafficking. [15] And in May 2015, Wade launched OpenMinded.com, a dating website that caters to those who are monogamish with the goal of providing a safe and stigma-free environment that brings the ease and flexibility of online dating to the currently underserved world of open relationships. [16] He further states the website caters to those looking to engage in 'ethical cheating'. [17]

References

  1. ↑ Padawer, Ruth (April 10, 2009). "Keeping Up With Being Kept". The New York Times . Retrieved May 19, 2018.
  2. ↑ Normandin, Ryan (September 6, 2011). "The dark side of an MIT brain". The Tech . Retrieved November 12, 2018.
  3. ↑ "Not-So-Sweet Arrangements". February 20, 2013. Retrieved February 2, 2020. the brainchild of Singapore-born Lead Wey
  4. ↑ "'I'm rich. You're hot.' The cold mathematics of sugar daddy dating". SFGate. March 13, 2015. Retrieved February 2, 2020. An immigrant from Singapore (his real name is Lead Wey)
  5. ↑ Edwards, Jim. "How This Never-Been-Kissed MIT Nerd Built A $10 Million Sugar Baby Dating Empire" Business Insider. April 27, 2012. Retrieved September 3, 2015.
  6. ↑ Stern, Marlow. "Brandon Wade: The Man Behind ‘Sugar Daddy’ Websites Miss Travel and Seeking Arrangement" The Daily Beast. May 10, 2012. Retrieved December 21, 2012.
  7. ↑ Tai, Janice. "Boss of sugar dating sites on the defence" The Straits Times. Aug 30, 2015. Retrieved September 3, 2015.
  8. ↑ "Boss of controversial dating websites a PSC bond-breaker" Archived 2016-03-07 at the Wayback Machine AsiaOne. August 7, 2011. Retrieved February 29, 2016
  9. ↑ Edwards, Jim. "How This Never-Been-Kissed MIT Nerd Built A $10 Million Sugar Baby Dating Empire" Business Insider. April 27, 2012. Retrieved May 5, 2018.
  10. ↑ Wade, Brandon (June 9, 2024). "Leading with Love: Brandon Wade Back as Seeking.com CEO". Seeking Blog. Retrieved August 17, 2025.
  11. ↑ Wade, Brandon (June 30, 2013). Seeking Arrangement: The Definitive Guide to Sugar Daddy and Mutually Beneficial Relationships. Ivy Street Press. ISBN   978-0991008926.
  12. ↑ Wade, Brandon; Sheiner, Marcy (September 28, 2011). Connecting with the IN Crowd: How to Network, Hang Out, and Play with Millionaires. Ivy Street Press. ISBN   978-0991008902.
  13. ↑ "CNN — Dating website founder says love doesn't exist". CNN. January 9, 2012. Retrieved August 30, 2015.
  14. ↑ Misstravel.com MissTravel.com. Retrieved December 21, 2012.
  15. ↑ Stern, Marlow (May 10, 2012). "Brandon Wade: The Man Behind 'Sugar Daddy' Websites Miss Travel and Seeking Arrangement". Daily Beast. Retrieved August 28, 2013.
  16. ↑ Wells, Jane. "OpenMinded.com: New dating site caters to the monogamish" CNBC. May 11, 2015. Retrieved February 4, 2018.
  17. ↑ Rosman, Katherine. "Is There Such a Thing as Ethical Cheating?" New York Times. July 16, 2015. Retrieved February 4, 2018.
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