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Owner | Breadpig, Inc. |
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Created by | Alexis Ohanian |
URL | breadpig |
Commercial | Yes |
Registration | None |
Launched | 2007 |
Current status | Active |
Breadpig, stylized as breadpig, is a company that produces a variety of items that appeal to geeks, most notably publishing the book xkcd: volume 0. [1]
Breadpig was founded by Alexis Ohanian, a co-founder of the social news site Reddit. Ohanian and Steve Huffman, one of Reddit's other co-founders, were searching for expired domains for their yet unnamed website that had the word "read" in them. A search returned "breadpig.com" and the pair bought it purely out of comic value. Huffman imagined the "breadpig" as a "pig with bread wings", and Ohanian doodled the first version. [2]
breadpig teamed up with Randall Munroe, the author of xkcd , to publish xkcd: volume 0, which contains selected xkcd comics. [3] [4]
breadpig calls itself an "uncorporation," which means "in practice" it gives a lot of its profits away to charity. "Rather than following the typical corporate directive of maximizing shareholder wealth, breadpig aims to do interesting (good) things with its profits." [5]
In 2008, breadpig raised over $30,000 from creating and selling LOLmagnetz – magnetic poetry for lolspeak. [6] In February 2009, breadpig donated $15,000 to the San Francisco Society for the Prevention of Cruelty to Animals [7] and in October 2009, raised $32,000 for Room to Read to construct a primary school in Laos. [8] breadpig went on to raise $52,700, via the sale of xkcd: volume 0. This money was used for the development of a school room, a reading room, and a local language publishing room, also via Room to Read. [9] As of December 2010, breadpig has raised over $150,000 for charity (including both funds raised, and profits donated). [10] [11]