Brett Doar

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Brett Doar is an American contraptionist known for building Rube Goldberg machines and other interactive and kinetic devices. Doar is best known for his roles as a primary engineer for the Rube Goldberg machine in OK Go's "This Too Shall Pass" music video, [1] lead engineer and creative director for "Red Bull Kluge," [2] and creator of GoldieBlox's "Princess Machine". [3] He lives and works in Los Angeles, CA.

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Early life and education

Doar was born in Cambridge, Massachusetts and was raised in Charlotte, NC. As an undergraduate he studied architecture, linguistics, literature and screenwriting at 4 universities before earning his B.A. from New School University in New York City. He earned an M.F.A. from the Arts, Computation and Engineering program at UC Irvine in 2009. [4] He has worked as a commercial fisherman in the Bering Sea, a bus driver, a film and video editor, and a teacher at the preschool, middle school and university level.

Work

Doar was a primary engineer of the Rube Goldberg machine for OK Go's "This Too Shall Pass" music video, which premiered on YouTube on March 2, 2010 and achieved over 6 million views within six days. [5] Following the viral success of this music video, Doar built a Rube Goldberg machine for The Colbert Report which was set off by Stephen Colbert in front of a live audience to coincide with OK Go's performance on the show on April 29, 2010. [1]

In 2013, Doar created the "Princess Machine" that was featured in an ad for GoldieBlox. [3] The ad launched on YouTube in November 2013 and garnered over 8 million views in 4 days. [6]

In 2014, Doar created the machine used in the promotional trailer for the Android release of the mobile video game, Leo's Fortune. [7]

References

  1. 1 2 Itzkoff, Dave (April 30, 2010). "Welcome to The Colbert Machine" . Retrieved September 20, 2016.
  2. ↑ Torchinsky, Jason (December 12, 2012). "The Man Behind The World's Biggest Rube Goldberg Machines Explains How You Control Chaos" . Retrieved September 20, 2016.
  3. 1 2 Times, Los Angeles (November 19, 2013). "GoldieBlox video: Inspiring girls to be builders". Los Angeles Times . Retrieved September 20, 2016.
  4. ↑ UCI. "Domino Effect". communications.uci.edu. Retrieved September 20, 2016.
  5. ↑ Hare, Breeanna. "Who killed the music video star?". CNN. Retrieved September 20, 2016.
  6. ↑ Dredge, Stuart (May 13, 2014). "GoldieBlox agreed to pay $1m to charity in Beastie Boys settlement". The Guardian. ISSN   0261-3077 . Retrieved September 20, 2016.
  7. ↑ "Ad of the Day: This Rube Goldberg Device Promotes a Video Game by Bringing It to Life". July 10, 2014. Retrieved September 20, 2016.
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