Bringrr

Last updated
Bringr (Pairable)
Private
Industry Consumer electronics
Founded 2009
Founder James Logan, Chairman
Asheem Aggarwal, CEO
Headquarters Boston, Massachusetts [1] , United States
Products
  • Bringrr
  • BringTag

Bringrr is a startup company that develops and manufactures electronic tracking systems for commonly used items, including smartphones. [2] [3] [4] The company was founded in 2009 by James Logan. [2] [5] The company's eponymous product is a device that alerts users if they do not have their smartphone when they start their car. [3] [6] Asheem Aggarwal is Bringrr's CEO. [2]

A startup or start up is a company initiated by individual founders or entrepreneurs to search for a repeatable and scalable business model. More specifically, a startup is a newly emerged business venture that aims to develop a viable business model to meet a marketplace need or problem. Founders design startups to effectively develop and validate a scalable business model. Hence, the concepts of startups and entrepreneurship are similar. However, entrepreneurship refers all new businesses, including self-employment and businesses that never intend to grow big or become registered, while startups refer to new businesses that intend to grow beyond the solo founder, have employees, and intend to grow large. Start ups face high uncertainty and do have high rates of failure, but the minority that go on to be successful companies have the potential to become large and influential. Some startups become unicorns, i.e. privately held startup companies valued at over $1 billion.

Chief executive officer highest-ranking corporate officer or administrator

The chief executive officer (CEO), or just chief executive (CE), is the most senior corporate, executive, or administrative officer in charge of managing an organization – especially an independent legal entity such as a company or nonprofit institution. CEOs lead a range of organizations, including public and private corporations, non-profit organizations and even some government organizations. The CEO of a corporation or company typically reports to the board of directors and is charged with maximizing the value of the entity, which may include maximizing the share price, market share, revenues, or another element. In the non-profit and government sector, CEOs typically aim at achieving outcomes related to the organization's mission, such as reducing poverty, increasing literacy, etc.

Contents

History

Bringrr was founded by James Logan in 2009 to produce and market Bringrr Reminder (later renamed Bringrr), a cylindrical device that plugs into a car's cigarette lighter and alerts users when the device does not detect the user's smartphone inside the car. [2] [5] At the time Logan, a former co-founder of Microtouch Systems and Gotuit, served as CEO. [5] The company was incubated by Amoskeag Business Incubator in Manchester, New Hampshire and later moved to DifferenceMaker, a startup development program housed at the University of Massachusetts Lowell. [5] [6]

Business incubator a company that helps startups grow in exchange for equity

A business incubator is a company that helps new and startup companies to develop by providing services such as management training or office space. The National Business Incubation Association (NBIA) defines business incubators as a catalyst tool for either regional or national economic development. NBIA categorizes their members’ incubators by the following five incubator types: academic institutions; non-profit development corporations; for-profit property development ventures; venture capital firms, and combination of the above.

Manchester, New Hampshire largest city in New Hampshire

Manchester is a city in the southern part of the U.S. state of New Hampshire. It is the most populous city in northern New England, an area comprising the states of Maine, New Hampshire, and Vermont. As of the 2010 census the city had a population of 109,565, up slightly to 111,196 in a 2017 estimate. The combined Manchester-Nashua Metropolitan Area had a 2010 population of 400,721.

University of Massachusetts Lowell Public university in Massachusetts, USA

The University of Massachusetts Lowell is a public research university in Lowell, Massachusetts. The university is part of the University of Massachusetts system and has been regionally accredited by the New England Association of Schools and Colleges (NEASC) since 1975. With over 1,150 faculty members and over 18,000 students, it is the largest university in the Merrimack Valley and the second-largest public institution in the state.

The company began prototyping Bringrr in October 2012. [7] Aldo Beqiraj, an electrical engineering student at the University of Massachusetts Lowell, was hired as Bringrr's CMO in September 2013. Beqiraj became Bringrr CEO in January 2014. [6] Bringrr successfully completed a $75,000 Kickstarter campaign later that month. [2] [8] In the Fall of 2014, Asheem Aggarwal became CEO of Bringrr, and changed the name to Pairable.

A chief marketing officer (CMO) or Global marketing officer or marketing director is a corporate executive responsible for marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the titles are less strict/formal in the 21st Century and allow companies to acknowledge the evolving and increasingly significant role that marketers can play in an organisation, not least because of the inherent character of successful marketers. The CMO leads brand management, marketing communications, market research, product management, distribution channel management, pricing, and customer service.

Kickstarter crowdfunding platform

Kickstarter is an American public-benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity and merchandising. The company's stated mission is to "help bring creative projects to life". Kickstarter has reportedly received more than $4 billion in pledges from 15.5 million backers to fund 257,000 creative projects, such as films, music, stage shows, comics, journalism, video games, technology and food-related projects.

Products

Bringrr's products are Bringrr, a cylindrical device that plugs into a car's cigarette lighter and links with the user's mobile devices, and BringTags, a bluetooth low energy beacon that attaches to common items and pets. [9] [10] BringTags interface with the Bringrr app and sends notifications to the user's phone when tagged items are lost or left behind. [11] [12]

To date no product has been delivered by the Indiegogo campaign nor the Kickstarter campaign.

In July 2015, Bringr opened for pre-orders on amazon.

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References

  1. ↑ "Bringrr". Kickstarter. Retrieved 18 May 2014.
  2. 1 2 3 4 5 "Bringrr gets Kickstarter funding for device that tracks your keys, wallet or pets". Boston Business Journal . Retrieved 6 April 2014.
  3. 1 2 "A solution for lost gadgets? More gadgets". CNN Tech. Retrieved 6 April 2014.
  4. ↑ "Bringrr Is A Car Charger That Shouts When You Forget Your Stuff". TechCrunch . Retrieved 6 April 2014.
  5. 1 2 3 4 "N.H. startup offers a friendly reminder". New Hampshire Business Review . Retrieved 6 April 2014.
  6. 1 2 3 "Forget something? UML entrepreneur has an app for that". Lowell Sun . Retrieved 6 April 2014.
  7. ↑ "Constantly Forget Your Phone? This Car Gadget Can Help". Mashable . Retrieved 6 April 2014.
  8. ↑ "Bringrr: UMASS-Lowell Undergrads Crowdfund App, Hardware to Help You Stop Losing Everything". Crowdlifted . Retrieved 6 April 2014.
  9. ↑ "Your Missing Cat is Found Thanks to This Know-it-All Tracking Device". Brit + Co . Retrieved 6 April 2014.
  10. ↑ "Bringrr makes sure you never drive away without your smartphone". Digital Trends . Retrieved 6 April 2014.
  11. ↑ "Bringrr puts an invisible leash on all of your stuff". The American Genius . Retrieved 6 April 2014.
  12. ↑ "Startup Bringrr Tags Things You Might Forget". Sci-Tech Today . Retrieved 6 April 2014.
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