Developer(s) | M14 Industries Ltd. |
---|---|
Initial release | 2014 |
Stable release | |
Operating system | iOS, Android, Web |
Website | bristlr |
Bristlr is a location-based social search mobile app that facilitates communication between bearded men and women who love beards, allowing matched users to chat. [3] [4] [5] [6]
Bristlr was founded by John Kershaw in 2014. [7] The app is popular in Canada, the Netherlands, the United Kingdom and the United States.
John Kershaw, founder of Manchester-based startup M14 Industries, pitched his dating app-building platform on Dragon's Den (season 14 episode 15), seeking £80,000 for 15% equity. Dubbed the “app that connects those with beards to those who want to stroke beards,” Kershaw impressed the Dragons with his confidence and a strong pitch despite having no revenue. All five Dragons made offers, with Peter Jones noting the startup’s deal with UK media giant Global.
After deliberation, Kershaw accepted a joint offer from Nick Jenkins and Peter Jones for £80,000 in exchange for 20% equity, valuing the company at £400,000. However, complications arose when M14 was approached by a major client offering a significantly higher valuation of £1.5 million. This led to renegotiation attempts, which the Dragons declined, resulting in the deal collapsing.
Despite this, Kershaw secured funding of approximately £100,000 from a combination of angel investors and supporters from a previous funding round. Although the unnamed major client chose to remain a customer rather than an investor, the funding round successfully closed in early December. Kershaw also maintained a positive relationship with Jenkins, which later facilitated M14's acquisition of the dating app Double. Both Jenkins and Jones expressed their best wishes for the future success of M14 Industries. [8] [9]
Venture capital (VC) is a form of private equity financing provided by firms or funds to startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in terms of number of employees, annual revenue, scale of operations, etc. Venture capital firms or funds invest in these early-stage companies in exchange for equity, or an ownership stake. Venture capitalists take on the risk of financing start-ups in the hopes that some of the companies they support will become successful. Because startups face high uncertainty, VC investments have high rates of failure. Start-ups are usually based on an innovative technology or business model and often come from high technology industries such as information technology (IT) or biotechnology.
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