A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.
Regular television broadcasts in the United Kingdom started in 1936 as a public service which was free of advertising, which followed the first demonstration of a transmitted moving image in 1926. Currently, the United Kingdom has a collection of free-to-air, free-to-view and subscription services over a variety of distribution media, through which there are over 480 channels for consumers as well as on-demand content. There are six main channel owners who are responsible for most material viewed.
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a £6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.
ORACLE was a commercial teletext service first broadcast on the ITV network in 1978 and later additionally on Channel 4 in the United Kingdom from 1982. The service ceased on both channels at 23:59 UTC on 31 December 1992, when it was replaced by Teletext Ltd.
Barb Audiences Ltd is a British organisation that compiles audience measurement and television ratings in the United Kingdom. It was created in 1981 to replace two previous systems whereby ITV ratings were compiled by JICTAR, whilst the BBC did their own audience research.
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards Authority (ASA). The 12th edition of the CAP Code came into force in September 2010.
The Sindh Information Department is a good department of the government of the province of Sindh in southern Pakistan.
STV is a free-to-air public broadcast television channel owned and operated by the STV Group. It is made up of the Central Scotland and Northern Scotland ITV public broadcaster licences, formerly known as Scottish Television and Grampian Television respectively.
Anticipation is an Irish advertisement launched by Guinness plc in 1994 to promote Guinness-brand draught stout. The advert, which appeared in print, posters, and cinema and television spots, was conceived by Irish advertising agency Arks, and starred relatively unknown Irish actor Joe McKinney as the 'Dancing Man' and Gordon Winter as the barman. It was the final part of the "Guinness Time" advertising campaign, which had been running in Ireland since the late 1980s.
China Film Group Corporation (CFGC), is the largest, most influential film enterprise in the People's Republic of China, owned by the Central Propaganda Department of the Chinese Communist Party. According to Forbes, it is a state monopoly that all imported films have to work with. It also runs theaters and finances, produces, and distributes films. In 2014, the company was the largest film distributor in China, with 32.8% of the market.
The term Harding test is generically understood to mean an automatic test for photosensitive epilepsy (PSE) provocative image sequences in television content. This is properly known as a PSE test since the publication of the Digital Production Partnership (DPP) technical requirements and the DPP PSE Devices document updated in November 2018.
Clearcast is a non-governmental organisation which pre-approves most British television advertising. It came into being on 1 January 2008 and took over the responsibilities of the Broadcast Advertising Clearance Centre. Clearcast is now owned by four UK commercial broadcasters: ITV, Channel 4, Sky and Warner Media.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
ITVX is a British ad-supported video-on-demand streaming service operated by ITV. The service offers original content from the broadcaster, as well as some exclusive and licensed programming.
Thinkbox is the marketing body for commercial TV in the UK. Its shareholders are Channel 4, ITV, Sky Media and UKTV. Together Thinkbox's shareholders represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox's Associate Members are Disney, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), TV Globo (Brazil), Tenk TV (Norway), DSTv, and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support.
Radiocentre is the industry body for commercial radio in the UK. It exists to maintain and build a strong and successful commercial radio industry. The organisation works on behalf of over 40 stakeholders who operate over 300 licensed radio stations across the UK and represent 90% of commercial radio in terms of listening and revenue.
Orange Man is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL, a longtime collaborator of Tango. The advertisement was produced in 1991 and aired in 1992, and was the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s.
The ITV network of the United Kingdom began in 1955 as a network of independent broadcasters, each responsible for its own advertising. When the Channel 4/S4C network arrived in 1982, each regional ITV company also provided the content of advertising breaks for the new network, covering the same transmitter area as itself. As each station had a monopoly over TV advertising in its own area, many stations were able to charge high prices for slots. Over the course of the 1980s an increase in competition from cable and satellite systems and even Channel 4 from January 1993, began a decrease in advertisement revenue for many ITV stations.
TV advertising delivery describes the process of getting an ad to air on television. The workflow usually involves the advertisers, creative agencies, post-production houses, media agencies, advertising delivery specialists & broadcasters.
TV advertisements by country refers to how television advertisements vary in different countries and regions.
