Bruce Buchanan (businessman)

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Bruce Buchanan
Bruce-new.jpg
NationalityAustralian
TitleCo-founder and CEO of Rokt

Bruce Buchanan is the co-founder and CEO of ecommerce technology company Rokt, as well as a board member of Australian restaurant chain Guzman y Gomez. He is also the former CEO of Jetstar Airways, a Qantas subsidiary. [1]

Buchanan was born in Sydney, Australia, where he founded Rokt, after which he moved to New York City with his wife, Elizabeth Buchanan, Chief Commercial Officer at Rokt. [2]

Buchanan began his career with the Boston Consulting Group, working closely with Qantas and its then-CEO Geoff Dixon. This led to his CEO position at Qantas’ new low-cost subsidiary, Jetstar. [3] In 2012, he left the company to found Rokt. [4] In 2022, Buchanan was named, along with his company Rokt, in a lawsuit alleging harassment and a toxic work culture. [5] [6]

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References

  1. Shapiro, Jonathan (2023-04-12). "Hearts & Minds fund goes unlisted, buys into Guzman y Gomez and Rokt". AFR.
  2. "Rokt couple roll with health battles". The Australian.
  3. Santoreneos, Anastasia (2022-09-23). "Rokt-star: Bruce Buchanan has the Midas touch". Forbes.
  4. Crowe, Stephen. "Bruce Buchanan". CEO Magazine.
  5. Newsham, Jack (2023-03-16). "Blackface, booze, and blurred lines at the $2 billion tech firm Rokt". Business Insider.
  6. Sier, Jessica (2023-08-15). "Rokt whips into IPO shape as discrimination claim persists". Financial Review.