Rokt

Last updated
Rokt
Founded2012
FounderBruce Buchanan
Headquarters
New York City
,
United States
Area served
Worldwide
Website www.rokt.com

Rokt is an American technology company headquartered in New York City, with offices in London, Seattle, Sydney, Tokyo, and Toronto. In 2020, it reached unicorn status, with a valuation of $3.5 billion as of 2025. [1]

Contents

Overview

Rokt is an ecommerce technology company that uses artificial intelligence and machine learning to process billions of transactions to provide relevant products, services and offers on ecommerce websites. Rokt works with a variety of companies, including Macy's, [2] Uber, [3] [4] and Albertsons. [5]

History

Rokt was founded in Sydney, Australia in 2012 [6] by Australian businessman Bruce Buchanan, [7] [8] who helped establish Jetstar Asia [9] and served on the board of directors for Guzman y Gomez. Rokt Pte Ltd then acquired Rocklive, a company founded by former Google senior executive Justin Viles, who later helped launch Rokt with Buchanan. Buchanan is currently the chief executive of Rokt. [10]

Rokt acquired OfferLogic in 2019. In October 2020, Rokt achieved unicorn status and in 2025 reached a valuation of $3.5 billion. [11] [1] [12] [13] [14]

In 2022, Bill Barton, a former Amazon executive, joined Rokt as Director of Product and Engineering to lead the company's research and development efforts and engineering teams. [15] [16]

Rokt acquired Aftersell, an app for Shopify stores to enable upsells, in 2024. In 2025, Rokt acquired mParticle and Canal. [17] [18]

Rokt is a partner of the Red Bull Racing Formula One team [19] [20] [21] [22] and The Female Quotient, founded by Shelley Zalis. [23]

Starting in 2025, Rokt announced that it would be preparing for an initial public offering in 2026. [24] [25]

References

  1. 1 2 "E-commerce tech startup Rokt valued at $2.4 bln in latest funding amid plans for IPO". Reuters. 2022-12-05. Retrieved 2025-02-26.
  2. Walk-Morris, Tatiana (2024-08-12). "Macy's expands post-purchase offers in a boost to its media network". Retail Dive. Retrieved 2025-08-28.
  3. "Uber strengthens ad business in deal with e-commerce company Rokt". Ad Age. 2022-08-22. Retrieved 2022-11-07.
  4. Hammers, Jessica (2022-08-25). "Uber e-commerce partnership supports budding ads business". Marketing Dive. Retrieved 2025-08-28.
  5. Goldman, Jeremy (2024-06-07). "Albertsons partners with Rokt to boost retail media offerings". EMARKETER. Retrieved 2025-08-28.
  6. Palmer-Derrien, Stephanie (2021-12-17). "Rokt raises $458 million, as Aussie startups continue to cash in". SmartCompany. Retrieved 2025-08-29.
  7. "Inherited wealth a 'scar': why $600m tech king is giving it away". The Australian. 2024-04-02. Retrieved 2025-08-29.
  8. Santoreneos, Anastasia (2022-09-23). "Rokt-star: Bruce Buchanan has the Midas touch". Forbes Australia. Retrieved 2025-08-29.
  9. "Rocklive appoints former Jetstar CEO". Mumbrella. 2012-12-13. Retrieved 2022-10-22.
  10. Paterson, Sophie (2013-08-07). "Rocklive rebranded ROKT". Mumbrella. Retrieved 2022-10-22.
  11. Redrup, Yolanda (2025-01-16). "Bruce Buchanann's Rokt valuation soars to $US3.5b as employees cash out ahead of Nasdaq IPO". Australian Financial Review. Retrieved 2025-08-28.
  12. "E-commerce tech startup Rokt valued at $1.95 bln in latest funding". www.reuters.com. Retrieved 2022-11-14.
  13. Eastland, Maggie (2025-01-16). "Rokt's Valuation Hits $3.5 Billion After Secondary Share Sale". Bloomberg.com. Retrieved 2025-02-26.
  14. "100 Best Midsize Companies to Work For in NYC 2021 | Built In NYC". www.builtinnyc.com. Retrieved 2022-11-14.
  15. "Ledger Investing's Hiring Push, Kasheesh Got $5.5M, and More NYC Tech News | Built In NYC". www.builtinnyc.com. Retrieved 2022-11-15.
  16. "Big name backers on board as Rokt lands biggest Australian startup raise of the year so far". Australian Financial Review. 2017-06-12. Retrieved 2022-11-21.
  17. Edelson, Sharon (2024-01-23). "Rokt Acquires AfterSell; Adds Relevance To Shopping". Forbes. Retrieved 2025-02-26.
  18. Collings, Richard (2024-01-11). "Rokt agrees to acquire AfterSell, updates IPO plans". Axios. Retrieved 2025-08-29.
  19. Wolkin, Joseph (2025-03-12). "Oracle Red Bull Racing Partners With Rokt For Women-Led iRacing Team". Forbes. Retrieved 2025-08-28.
  20. Fudge, James (2025-03-13). "Rokt and Oracle Red Bull Sim Racing Launch All-Women iRacing Team". James Fudge. Retrieved 2025-08-28.
  21. Wolkin, Joseph (2023-02-03). "Oracle Red Bull Racing Announces Major Partnerships With Ford, Rokt". Forbes. Retrieved 2025-08-28.
  22. Nicholson, Jonno (2025-03-13). "Oracle Red Bull Sim Racing launches all-female iRacing team". Esports Insider. Retrieved 2025-08-28.
  23. Notte, Jason (2025-05-02). "Rokt and The Female Quotient Help Women Gain Traction at Miami Grand Prix". Adweek. Retrieved 2025-08-28.
  24. Gehan, Ann (2025-01-16). "Rokt Valued at $3.5 Billion in Secondary Deal, Targets 2026 IPO". The Information. Retrieved 2025-02-26.
  25. Bennett, Tess (2025-08-04). "Rokt IPO: Tech firm considers public float after Figma's success and amid AI interest". Australian Financial Review. Retrieved 2025-08-29.