The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational candy and chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois.
Landor Associates was a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses.
Shrink wrap, also shrink film, is a material made up of polymer plastic film. When heat is applied, it shrinks tightly over whatever it is covering. Heat can be applied with a handheld heat gun, or the product and film can pass through a heat tunnel on a conveyor.
Big League Chew is an American brand of bubble gum that was created by Portland Mavericks left-handed pitcher Rob Nelson and bat boy and future filmmaker Todd Field. It was then pitched to the Wrigley Company by fellow Maverick and former New York Yankee All-Star Jim Bouton as a healthy imitation of the tobacco-chewing habit common among ballplayers in the 1970s. Over a billion pouches of Big League Chew have been sold since 1980. Big League Chew was introduced in May 1980, in the traditional pink color already seen in established brands of bubble gum. The cartoon-style packaging, originally designed by artist Bill Mayer, comes in colors such as neon green and bright purple (grape). The original shredded R&D concept samples of the product were produced by running standard sheets of bubble gum through an office paper shredder.
SEE, legally the Sealed Air Corporation, is a packaging company known for its brands: Cryovac food packaging and Bubble Wrap cushioning packaging. Headquartered in Charlotte, North Carolina, United States, Chief Operating Officer Emile Chammas and Chief Financial Officer Dustin Semach currently serve as interim co-President and co-CEO.
Sunlight is a brand of laundry soap, laundry detergent and dishwashing detergent manufactured and marketed around the world by Unilever, except in the United States and Canada, where it has been owned by Sun Products since 2010.
Hefty is an American brand of household products such as trash bags and trash cans, disposable tableware, children's disposable tableware, slider closure food storage and freezer bags, plastic storage bins, and disposable cookware. Originally a Mobil product, the brand has been owned by Reynolds Consumer Products since 2010.
Frango mints are a brand of chocolate truffles first created for the Frederick & Nelson department stores. Traditionally flavored with mint and widely popularized by the Marshall Field and Company department store, they were later produced and distributed by Macy's department stores. Frango is also the brand name of a line of various other related food products.
Package cushioning is used to protect items during shipment. Vibration and impact shock during shipment and loading/unloading are controlled by cushioning to reduce the chance of product damage.
Nike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
A padded envelope, also known as a padded or cushioned mailer, or jiffy bag in the United Kingdom, is an envelope incorporating protective padding to protect items during shipping. The padding is usually thick paper, bubble wrap, or foam.
An inflatable air cushion is a bag of fabric or plastic that can be inflated to provide cushioning. Unlike bubble wrap, inflatable air cushions have a check valve to allow the cushion to be inflated or sometimes deflated.
Bubble wrap is a pliable transparent plastic material used for packing fragile items. Regularly spaced, protruding air-filled hemispheres (bubbles) provide cushioning for fragile items.
Mac Papers, headquartered in Jacksonville, Florida, United States, is an industrial distributor of paper and printing supplies., packaging materials and equipment, facility supplies, and office products. The company is the largest supplier of printing paper and envelopes in the Southeast United States, delivering 100,000 tons of paper each year. The company also provides graphic supplies, wide format media and equipment, packaging solutions, and office supplies, as well as custom product and logistics solutions.
Package testing or packaging testing involves the measurement of a characteristic or property involved with packaging. This includes packaging materials, packaging components, primary packages, shipping containers, and unit loads, as well as the associated processes.
In marketing, a corporate anniversary is a celebration of a firm's continued existence after a particular number of years. The celebration is a media event which can help a firm achieve diverse marketing goals, such as promoting its corporate identity, boosting employee morale, building greater investor confidence, and encouraging sales. As a public relations opportunity, it is a way for a firm to tout past accomplishments while strengthening relationships with employees and customers and investors. The duration of the celebration itself can vary considerably, from an hour or day to activities happening throughout the year. Many businesses use an anniversary to express gratitude for past success. Generally, larger corporations have the means to stage more elaborate celebrations.
The International Business Machines Corporation, nicknamed Big Blue, is an American multinational technology corporation headquartered in Armonk, New York and is present in over 175 countries. It specializes in computer hardware, middleware, and software, and provides hosting and consulting services in areas ranging from mainframe computers to nanotechnology. IBM is the largest industrial research organization in the world, with 19 research facilities across a dozen countries, and has held the record for most annual U.S. patents generated by a business for 29 consecutive years from 1993 to 2021.
Dip & Squeeze is the brand name of a type of packaging for tomato ketchup used by Heinz Tomato Ketchup. The product was announced in 2010 and rolled out to consumers at U.S. fast food restaurants in March 2011. Later in 2011 it was sold directly to retail consumers at Target and Wal-Mart.
Overpackaging is the use of excess packaging. The Institute of Packaging Professionals defines overpackaging as “a condition where the methods and materials used to package an item exceed the requirements for adequate containment, protection, transport, and sale”
