The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational candy and chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois.
Landor is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses.
Popsicle is a Good Humor-Breyers brand of ice pop consisting of flavored, colored ice on a stick.
Shrink wrap, also shrink film, is a material made up of polymer plastic film. When heat is applied, it shrinks tightly over whatever it is covering. Heat can be applied with a handheld heat gun, or the product and film can pass through a heat tunnel on a conveyor.
Big League Chew is an American brand of bubble gum made to resemble chewing tobacco. It was created by Portland Mavericks left-handed pitcher Rob Nelson and bat boy and future filmmaker Todd Field. It was then pitched to the Wrigley Company by fellow Maverick and former New York Yankee All-Star Jim Bouton as a healthy imitation of the tobacco-chewing habit common among ballplayers in the 1970s. Big League Chew was introduced in May 1980, in the traditional pink color already seen in established brands of bubble gum. The cartoon-style packaging, originally designed by artist Bill Mayer, comes in colors such as neon green and bright purple (grape). The original shredded R&D concept samples of the product were produced by running standard sheets of bubble gum through an office paper shredder.
SEE, legally the Sealed Air Corporation, is a packaging company known for its brands: Cryovac food packaging and Bubble Wrap cushioning packaging. With over $5.5+ billion in revenues in 2023, it is headquartered in Charlotte, North Carolina, United States, led by Chief Operating Officer Emile Chammas, President, Dustin Semach, and CEO Patrick Kivits.
Hefty is an American brand of household products such as trash bags and trash cans, disposable tableware, children's disposable tableware, slider closure food storage and freezer bags, plastic storage bins, and disposable cookware. Originally a Mobil product, the brand has been owned by Reynolds Consumer Products since 2010.
Frango mints are a brand of chocolate truffles first created for the Frederick & Nelson department stores. Traditionally flavored with mint and widely popularized by the Marshall Field and Company department store, they were later produced and distributed by Macy's department stores. Frango is also the brand name of a line of various other related food products.
Tenneco is an automotive components original equipment manufacturer and an aftermarket ride control and emissions products manufacturer. It is a Fortune 500 company that was publicly traded on the New York Stock Exchange since November 1999 until it was taken private in November 2022 by Apollo Global Management. Tenneco is headquartered in Northville, Michigan.
Package cushioning is used to protect items during shipment. Vibration and impact shock during shipment and loading/unloading are controlled by cushioning to reduce the chance of product damage.
A padded envelope, also known as a padded or cushioned mailer, or jiffy bag in the United Kingdom, is an envelope incorporating protective padding to protect items during shipping. The padding is usually thick paper, bubble wrap, or foam.
An inflatable air cushion is a bag of fabric or plastic that can be inflated to provide cushioning. Unlike bubble wrap, inflatable air cushions have a check valve to allow the cushion to be inflated or sometimes deflated.
Bubble wrap is a pliable transparent plastic material used for packing fragile items. Regularly spaced, protruding air-filled hemispheres (bubbles) provide cushioning for fragile items.
The Campbell Soup Company, doing business as Campbell's, is an American company, most closely associated with its flagship canned soup products; however through mergers and acquisitions, it has grown to become one of the largest processed food companies in the United States with a wide variety of products under its flagship Campbell's brand as well as other brands including Pepperidge Farm, Snyder's of Hanover, V8, and Swanson. With its namesake brand Campbell's produces soups and other canned foods, baked goods, beverages, and snacks. It is headquartered in Camden, New Jersey.
Package testing or packaging testing involves the measurement of a characteristic or property involved with packaging. This includes packaging materials, packaging components, primary packages, shipping containers, and unit loads, as well as the associated processes.
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks. The types of prizes have included comics, fortunes, jokes, key rings, magic tricks, models, pin-back buttons, plastic mini-spoons, puzzles, riddles, stickers, temporary tattoos, tazos, trade cards, trading cards, and small toys. Prizes are sometimes referred to as "in-pack" premiums, although historically the word "premium" has been used to denote an item that is not packaged with the product and requires a proof of purchase and/or a small additional payment to cover shipping and/or handling charges.
In marketing, a corporate anniversary is a celebration of a firm's continued existence after a particular number of years. The celebration is a media event which can help a firm achieve diverse marketing goals, such as promoting its corporate identity, boosting employee morale, building greater investor confidence, and encouraging sales. As a public relations opportunity, it is a way for a firm to tout past accomplishments while strengthening relationships with employees and customers and investors. The duration of the celebration itself can vary considerably, from an hour or day to activities happening throughout the year. Many businesses use an anniversary to express gratitude for past success. Generally, larger corporations have the means to stage more elaborate celebrations.
Dip & Squeeze is the brand name of a type of packaging for tomato ketchup used by Heinz Tomato Ketchup. The product was announced in 2010 and rolled out to consumers at U.S. fast food restaurants in March 2011. Later in 2011 it was sold directly to retail consumers at Target and Wal-Mart.
Overpackaging is the use of excess packaging. The Institute of Packaging Professionals defines overpackaging as “a condition where the methods and materials used to package an item exceed the requirements for adequate containment, protection, transport, and sale”
