Bucherer

Last updated
Bucherer Ltd.
Native name
Bucherer AG
FoundedSeptember 2, 1888;136 years ago (1888-09-02)
FounderCarl F. Bucherer
Key people
Guido Zumbühl(CEO)
Daniel Egli (CFO)
Patrick Graf (CCO)
Revenue$1.8 billion (2022 estimate)
Number of employees
2,400+ (2022)
Parent Rolex SA (since 2023)

Bucherer Ltd. (also Bucherer Group) is a multibrand watch and jewellery retailer based in Switzerland with over 100 stores worldwide. It was founded in 1888 by Carl F. Bucherer, who also became the namesake of a luxury Swiss watch brand. Bucherer retails brand including Rolex, Carl F. Bucherer, Baume & Mercier, Blancpain, Breguet, Cartier, Chopard, Girard-Perregaux, Jaeger-LeCoultre, Longines, Oris, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tissot, Tudor, Ulysse Nardin and Vacheron Constantin. [1]

In 2023, Bucherer was bought by Rolex. [2]

A Bucherer timepiece in Berlin Bucherer (4078433150).jpg
A Bucherer timepiece in Berlin


References

  1. "Watch Brands at BUCHERER". www.bucherer.com.
  2. Hirota, Masayuki (25 September 2023). "Rolex breaks taboo with takeover of Bucherer". SWI swissinfo.ch.