Last updated
Tissot SA
Industry Watchmaking
Founded1853;170 years ago (1853)
FoundersCharles-Félicien Tissot
Charles-Emile Tissot
Headquarters Le Locle,
Area served
150 countries
Key people
Sylvain Dolla (CEO)
Georges Nicolas Hayek Jr. (Chairman of the Board)
ProductsWatches, timing devices and systems
Revenue€1.0 billion (2017)
Number of employees
Parent The Swatch Group
Website tissotwatches.com

TissotSA (French pronunciation:  [ti'so]) is a luxury Swiss watch brand owned by the Swatch Group. [1] The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853. [2] [3]


Tissot is not associated with Mathey-Tissot, another Swiss watchmaking firm.


Independent company

Tissot was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle, in the Neuchâtel canton of the Jura Mountains area. [2] The father and son team worked as a casemaker (Charles-Félicien Tissot) and watchmaker (Charles-Emile). His son having expressed an interest in watchmaking from a young age. The two turned their house at the time into a small 'factory'. [4] Charles-Emile Tissot left for Russia in 1858 and succeeded in selling their savonnette pocket watches across the Russian Empire. [5]


Tissot merged with watch company Omega SA in 1930, forming SSIH (Société Suisse pour l'Industrie Horlogère), [3] :208 and Tissot-Omega watches from this era are sought after by collectors.

Tissot's first engagement as an official timekeeper was in 1938 where they timed a series of ski races in Villars-sur-Ollon, near the company's home town in the Jura mountains. Tissot was used for timing downhill skiing in Switzerland in 1938, and for the Davis Cup in 1957.[ citation needed ]

SSIH-ASUAG was formed in 1983 (Allgemeine Schweizerische Uhrenindustrie Aktiengesellschaft, ASUAG, was a holding company supplying the watch industry), [3] :208–209 then SMH (Société Suisse de Microélectronique et d’horlogerie; 1983–1985). [3] :20–22

Swatch subsidiary

SMH took the name of the Swatch Group in 1998. [3] :20–22 Tissot SA remained in Le Locle, Switzerland, and marketed in 160 countries. Tissot watches are classified by the Swatch Group as "mid-range market" products. [6]

Tissot is an official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, etc. Tissot was a sponsor for the Formula One car-racing teams Lotus, Renault, and Sauber. In the past handheld stopwatches were sufficient to provide official timings; in more recent times manufacturers and sporting bodies together develop more accurate systems for specific events. In competitive cycling, for instance, sensors are placed on the bikes and track, and linked by computers to provide track timings and performance data.[ citation needed ]

Motto and slogan

The company motto/slogan of Tissot is "Innovators by Tradition" [7] and its mission statement is "gold value at silver price". [8]


Tissot introduced the first mass-produced pocket watch as well as the first pocket watch with two time zones in 1853 and the first anti-magnetic watch, in 192930. [5] Tissot was also one of the first companies to manufacture an antimagnetic wristwatch in the early 1930s. [9] The Tissot company was also the first to make watches out of plastic (Idea 2001 in 1971), stone (the Alpine granite RockWatch in 1985), mother of pearl (the Pearl watch in 1987), and wood (the Wood watch in 1988). [2]

Tissot introduced its first tactile watch, with "T-Touch," technology in 1999; watches containing this technology have touch-sensitive sapphire crystals to control various functions including compass, barometer, altimeter and thermometer. The 2014 T-Touch Expert Solar and T-Touch Lady Solar had 25 functions. [10]

Tissot watch from 1958, manual winding, 33 millimeters, in-house movement with Manual winding. Tissot - 1958.jpg
Tissot watch from 1958, manual winding, 33 millimeters, in-house movement with Manual winding.


Tissot has partnered with a wide range of celebrities from basketball players, actors, cricket players, to MotoGP racers to be their brand ambassadors. Tissot brand ambassadors have included: Tony Parker, Liu Yi Fei, Virat Kohli, Deepika Padukone, Huang Xiaoming, Jorge Lorenzo, Thomas Lüthi, Neha Kakkar, Marc Márquez and Rana Daggubati. [11] Tissot is also currently the official watch for the NBA. [12]


Tissot watches have been worn by Catherine, Princess of Wales, Sarah Bernhardt, singer Carmen Miranda, Grace Kelly, Elvis Presley, and Nelson Mandela. [5]

James Stewart wore a Tissot watch in Rear Window . T-Touch watches have been worn by Angelina Jolie in the movies Lara Croft Tomb Raider: The Cradle of Life and Mr. & Mrs. Smith . Simon Pegg wore a T-Touch in Mission: Impossible – Rogue Nation .[ citation needed ]. Richard Roundtree appears to wear a Tissot PR 516 with steel rally bracelet in Shaft .


Tissot has been the official timekeeper responsible for timing in several sports including MotoGP, the International Ice Hockey Federation, the Union Cycliste Internationale, the International Basketball Federation (FIBA), the International Fencing Federation, the Women's National Basketball Association, [13] for many years. In basketball it has sponsored the Swiss national team, [14] the Chinese Basketball Association, the NBA and other related events, teams, and organizations. On November 20, 2019, it was announced that Tissot would serve as the official timekeeper and results service for the 2022 World Games. [15]

See also

Related Research Articles

The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 by the merger of ASUAG and SSIH to move to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry.

<span class="mw-page-title-main">Omega SA</span> Swiss watchmaker

Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1903, the company formerly operated as La Generale Watch Co. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co. In 1984, the company officially changed its name to Omega SA and opened its museum in Biel/Bienne to the public. Omega is a subsidiary of The Swatch Group.

<span class="mw-page-title-main">Piaget SA</span> Swiss luxury watchmaker and jeweler

Piaget SA is a Swiss luxury watchmaker and jeweller. Founded in 1874 by Georges Piaget in the village of La Côte-aux-Fées, Piaget is currently a subsidiary of the Swiss Richemont group.

<span class="mw-page-title-main">ETA SA</span> Swiss watch company

ETA SA Manufacture Horlogère Suisse designs and manufactures quartz watches and both hand-wound and automatic-winding mechanical ébauches and movements. Commonly referred to as ETA, the company is headquartered in Grenchen, Switzerland, and is a wholly owned subsidiary of The Swatch Group.

<span class="mw-page-title-main">Oris</span> Swiss manufacturer of mechanical watches

Oris SA is a Swiss luxury manufacturer of mechanical watches. The company was founded in 1904 and is based in Hölstein in the canton of Basel-Landschaft.

<span class="mw-page-title-main">Hamilton Watch Company</span> Swiss watch manufacturer

The Hamilton Watch Company is a Swiss manufacturer of wristwatches based in Bienne, Switzerland. Founded in 1892 as an American firm, the Hamilton Watch Company ended American manufacture in 1969. Through a series of mergers and acquisitions, the Hamilton Watch Company eventually became integrated into the Swatch Group, the world's largest watch manufacturing and marketing conglomerate.

<span class="mw-page-title-main">Breguet (brand)</span> Swiss-French luxury watch manufacturer

<span class="mw-page-title-main">Longines</span> Swiss watchmaker

Compagnie des Montres Longines, Francillon S.A., or simply Longines, is a Swiss luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company has been a subsidiary of the Swiss Swatch Group and its predecessors since 1983. Its winged hourglass logo, registered in 1889, is the oldest unchanged active trademark registered with WIPO.

<span class="mw-page-title-main">Glycine (watch)</span> Swiss watch manufacturer

Glycine Watch SA, or simply Glycine, is a Swiss watchmaker founded in 1914 in Biel/Bienne (BE), Switzerland, where its manufacturing and headquarters remain today. In 1930, Glycine released the first mass-produced automatic watches, and in 1959, it developed vacuum-sealed cases, allowing for more durable and water-resistant timepieces. The Glycine Airman, the first watch capable of tracking two 24-hour time zones, has been used extensively in commercial and military aviation, as well as in spaceflights; notable examples include its use by United States Air Force pilots during the Vietnam War and astronaut Pete Conrad during the Gemini 5 and Gemini 11 spaceflights.

<span class="mw-page-title-main">Quartz crisis</span> 1970s–80s watchmaking industry upheaval

The quartz crisis was the upheaval in the watchmaking industry caused by the advent of quartz watches in the 1970s and early 1980s, that largely replaced mechanical watches around the world. It caused a significant decline of the Swiss watchmaking industry, which chose to remain focused on traditional mechanical watches, while the majority of the world's watch production shifted to Japanese companies such as Seiko, Citizen, and Casio which embraced the new electronic technology.

<span class="mw-page-title-main">Certina</span> Swiss watch manufacturer

Certina S.A. is a Swiss watch brand founded in Grenchen in 1888 by Adolf and Alfred Kurth. It is part of the Swatch Group. All Certina watches bear the "Swiss Made" seal of origin.

<span class="mw-page-title-main">Allgemeine Gesellschaft der Schweizerischen Uhrenindustrie</span>

Allgemeine Schweizerische Uhrenindustrie AG was the former biggest Swiss Watch Industry Group that had been created with the assistance of the Swiss Government and the Swiss Banks, as an answer to the crisis caused by the Great Depression, in 1931.

General Watch Co. (GWC) was the watch companies holding of ASUAG.

<span class="mw-page-title-main">Era Watch Company</span>

Montres Edox et Vista SA (EDOX) is a Swiss manufacture of luxury wristwatches that operates under the Era Watch Company. Christian Ruefli-Flury, a watchmaker originating from Grenchen, Switzerland, founded the company in 1884 in Biel/Bienne. Edox has remained in continuous production since their foundation.

Ernst Thomke is a Swiss physician and watchmaker. Training first as a mechanic, he later acquired the Swiss federal maturity degree and pursued academic studies whilst in employment.

<span class="mw-page-title-main">Mathey-Tissot</span> Swiss watchmaker

Mathey-Tissot is a Swiss watch maker of prestige watches, originally established in 1886 by Edmond Mathey-Tissot at Les Ponts-de-Martel in the canton of Neuchâtel in Switzerland.

Langendorf Watch Company was a Swiss watchmaker known for its fine craftsmanship and great attention to detail. Around 1890, it was probably the largest producer of watches in the world. The company produced watches in Langendorf, Switzerland for exactly a century, from 1873 to 1973.


  1. "Company Overview of Tissot SA". www.bloomberg.com. Retrieved 2019-02-04.
  2. 1 2 3 "Tissot: The Brand". Tissot. Archived from the original on 2 December 2014. Retrieved 10 December 2014.
  3. 1 2 3 4 5 Estelle Fallet (2002). The Story of a Watch Company (PDF). Tissot. ISBN   2-940333-00-9.
  4. "A LOOK BACK AT TISSOT." Montres Publiques, 07/26/2021, https://montrespubliques.com/new-1minute-reads/a-look-back-at-tissot
  5. 1 2 3 "Tissot Official Website: History". Tissot. Retrieved 2009-09-18.
  6. "Middle Range watches – (Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein)". The Swatch Group. Archived from the original on 22 April 2018.{{cite web}}: CS1 maint: unfit URL (link)
  7. "Tissot — The "Innovator By Tradition"". Swiss Watch Brand. 2018-03-30. Retrieved 2019-02-04.
  8. "Tissot® official website". Tissot Watches. Retrieved 2022-09-10.
  9. "THE 1-MINUTE HISTORY OF ANTI-MAGNETIC WATCHES." Montres Publiques, 12/06/2019, https://montrespubliques.com/1minute-reads/the-1-minute-history-of-anti-magnetic-watches?rq=tissot
  10. "The New Tissot T-Touch Expert Solar". Anytime Watches. 14 November 2014.
  11. "Official Tissot Website - Meet our ambassadors". www.tissotwatches.com. Retrieved 2019-02-04.
  12. "NBA Renewal announcement 2021". www.tissotwatches.com. 20 October 2021. Retrieved 9 June 2023.
  13. "NBA, watchmaker Tissot announce multiyear partnership". ESPN. Retrieved 23 February 2016.
  14. FIBA EuroBasket 2017, FIBA.com, Retrieved 31 August 2017.
  15. Tissot Official Timekeeper of The World Games 2021, The World Games, Retrieved 16 July 2022