Build It Better

Last updated

"Build It Better"
Build it Better by Natalie Imbruglia.png
Single by Natalie Imbruglia
from the album Firebird
Released18 June 2021 (2021-06-18)
Length3:23
Label BMG
Songwriters
Producers
  • MyRiot
  • Imbruglia
Natalie Imbruglia singles chronology
"Instant Crush"
(2015)		"Build It Better"
(2021)		"Maybe It's Great"
(2021)

"Build It Better" is a song by Australian singer-songwriter Natalie Imbruglia, released on 18 June 2021 as the lead single from her sixth studio album Firebird .

Contents

Natalie said the song is about "surrendering to the chaos and seeing what's on the other side of it is a good life lesson. Letting something fall apart, and being okay with that, is something that I have had to do in my life, numerous times, but especially moving into this record and becoming a mum. So, I'm really excited about that song, and about the video, which is total escapist fun – the world needs that right now." [1]

Music video

The music video was released on 18 June 2021. [2] The video brings a touch of La La Land to a petrol station in Aylesford, with Natalie singing about having a positive outlook when things fall apart. [3]

Reception

Jackson Langford from Music Feeds called it "one stomper of a bop, with glory-filled acoustic guitar and electrifying piano that helps radiate the same type of optimism Imbruglia sings about." [4] scenestr described the song as "instantly-catchy". [1] Quentin Harrison from Albumism said "'Build It Better' is a gorgeous kickoff to this new project and confirms that changing industry standards and trends aside, Imbruglia is always en vogue." [5]

Charts

Chart (2021)Peak
position
UK Singles Downloads (OCC) [6] 66

References

  1. 1 2 "First Listen: Natalie Imbruglia's New Single "Build It Better"". scenestr.com.au. 18 June 2021. Retrieved 22 July 2021.
  2. ↑ "Natalie Imbruglia - Build It Better (Official Video)". 18 June 2021. Retrieved 22 July 2021– via YouTube.
  3. ↑ "Natalie Imbruglia announces new album Firebird, releases single Build It Better". Official Charts Company . Retrieved 22 July 2021.
  4. ↑ "Listen to Natalie Imbruglia's First Song in Six Years, "Build It Better"". Music Feeds . 18 June 2021. Retrieved 22 July 2021.
  5. ↑ "New Music We Love: Natalie Imbruglia's "Build It Better"". Albumism. 18 June 2021. Retrieved 22 July 2021.
  6. ↑ "Official Singles Downloads Chart on 25/6/2021 – Top 100". Official Charts Company. Retrieved 24 July 2021.
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