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Burrelles was an American company that provided media relations planning, monitoring, and measurement services, before ceasing operations in 2024.
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Burrelles was an American company that provided media relations planning, monitoring, and measurement services, before ceasing operations in 2024.
Founded in 1888 by Frank Burrelle and Robert Luce, BurrellesLuce, now Burrelles, was one of the leading media monitoring service providers in the United States. [1] This company's CEO was Charles Waggoner; Chairman of the Board was Robert C. Waggoner. Burrelles was headquartered in Florham Park, New Jersey, and had offices throughout the United States. [2]
Burrelles provides communications professionals with a connection to their media data. The company's suite of services includes media monitoring, media outreach, customized reporting, analytical research, publishing, data services, and professional services. [7]
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A media monitoring service, a press clipping service, clipping service, or a clipping bureau, as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial opinion, specifically or widely. These services tend to specialize their coverage by subject, industry, size, geography, publication, journalist, or editor. The printed sources, which could be readily monitored, greatly expanded with the advent of telegraphy and submarine cables in the mid- to late-19th century; the various types of media now available proliferated in the 20th century, with the development of radio, television, the photocopier and the World Wide Web. Though media monitoring is generally used for capturing content or editorial opinion, it also may be used to capture advertising content.
Clipping is the practice of cutting out articles from a paper publication, such as a newspaper or a magazine. Clippings are commonly used for personal reference, archiving, or preservation of noteworthy events.
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Frank Burrelle was the founder of Burrelle's Press Clipping Bureau, later called BurrellesLuce and today known as Burrelle's, a company providing media relations planning, media monitoring and media measurement services to public relations agencies, corporations, government agencies, universities and non-profit organizations throughout the United States.
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