 | |
| Developer(s) | Adobe Systems |
|---|---|
| Initial release | April 12, 2010 |
| Final release | R285 / 2017 |
| License | Trialware |
| Website | businesscatalyst |
Business Catalyst was a hosted (SaaS) all-in-one solution for building and managing business websites. It had sales, service, and marketing features such as eCommerce and Email Marketing tools. The company was founded in 2004 by two Australian entrepreneurs, Bardia Housman and Adam Broadway. It was acquired by Adobe Systems in August 2009. [1] [2] [3]
Business Catalyst's business model differed from others in that they allowed web designers to resell their hosted service as part of a "Partner Program". [4]
A reseller channel of paid "Partners" received specialized tools for site provisioning and management, commissions on hosting fees, live training and in some instances ability to rebrand the platform as their own.
Business Catalyst experimented with a direct-to-customer strategy under the “GoodBarry” [5] brand before the offering was closed down as a part of the Adobe acquisition.
The Business Catalyst platform incorporated features including: [6]
Adobe Inc., originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Management (CXM).
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Oracle Bronto provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations.
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