C. Howard's Violet candies

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C. Howard Company, Inc. (also called Choward's), based in Bellport, New York, is the maker of Choward's Fine Mints and Gum. The company's flagship product is its unique hard square tablet "mint" (candy) with a distinct violet aroma and taste. Choward's candies are also available in lemon (flavored with natural oil of lemon), spearmint (flavored with natural oil of spearmint), guava, and peppermint flavors.

Contents

An opened package of Choward's Violet Mints Choward's Violet Mints - opened.jpg
An opened package of Choward's Violet Mints

History

The company was started by Charles Howard in New York City in 1934. In a small industrial loft on Broadway, Howard created the "Choward's Violet", a confectionery mint with a floral flavor. [1] The next product was a purple colored gum tablet named "Choward's Scented Gum". [1] The line was then expanded to include Choward's Peppermints, Spearmints, and Lemon Mints. [2]

The candy is mentioned in two episodes of the AMC series Mad Men and displayed in others. In "Three Sundays", it was Archibald Whitman's favorite candy. In "Far Away Places", Peggy, who has an important presentation that day, anxiously searches in vain for her pack and explains to Abe that Donald Draper once gave it to her before a presentation. She dismisses Abe's suggestion to buy a replacement, because it "wouldn't be the same". When she finds it in her desk drawer at work, she tells her colleagues, "Oh. Thank God. I couldn't take one more omen of doom." In season six, we see that she continues to keep the candy in her desk drawer, even at CGC.

It is also mentioned in Sarah Weeks' novel So B. It (2004), when Georgia gives one to Heidi.[ where? ] The indie pop band La Musique Populaire included their interpretation of the jingle "C. Howard's Gum Has the Power of Taste" on their CD set A Century of Song .

A recurring character in several Raymond Chandler novels also gets his nickname from the candy. Violets M'Gee is a homicide detective in the Los Angeles County Sheriff's Office, as mentioned in his 1943 novel The Lady in the Lake : "'Well, they call him Violets M'Gee,' I said. 'On account of he chews little throat pastilles that smell of violets.'" [3]

NCIS season 11 episode 5 also incorporates Choward's scented gum when DiNozzo finds some at a present crime scene, which causes him to remember a case he worked on when he was still with the Baltimore PD.

Related Research Articles

<i>Mentha</i> Genus of flowering plants in the family Lamiaceae

Mentha is a genus of plants in the family Lamiaceae. The exact distinction between species is unclear; it is estimated that 13 to 24 species exist. Hybridization occurs naturally where some species' ranges overlap. Many hybrids and cultivars are known.

<span class="mw-page-title-main">Peppermint</span> Hybrid flowering plant in the family Lamiaceae

Peppermint is a hybrid species of mint, a cross between watermint and spearmint. Indigenous to Europe and the Middle East, the plant is now widely spread and cultivated in many regions of the world. It is occasionally found in the wild with its parent species.

<span class="mw-page-title-main">Altoids</span> Brand of breath mints

Altoids are a brand of mints, sold primarily in distinctive metal tins. The brand was created by the London-based Smith & Company in the 1780s, and became part of the Callard & Bowser company in the 19th century. Their advertising slogan is "The Original Celebrated Curiously Strong Mints", referring to the high concentration of peppermint oil used in the original flavour lozenge. The mints were originally conceived as a lozenge intended to relieve intestinal discomfort.

<span class="mw-page-title-main">Mentos</span> Brand of mints

Mentos are a brand of packaged scotch mints or mint-flavored candies sold in many stores and vending machines. First produced in 1932, they are currently sold in more than 130 countries worldwide by the Italian-Dutch corporation Perfetti Van Melle. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior.

<span class="mw-page-title-main">Mint (candy)</span> Confectionery flavoured with mint

A mint or breath mint is a food item often consumed as an after-meal refreshment or before business and social engagements to improve breath odor. Mints are commonly believed to soothe the stomach given their association with natural byproducts of the plant genus Mentha. Mints sometimes contain derivatives from plants such as peppermint oil or spearmint oil, or wintergreen from the plant genus Gaultheria. However, many of the most popular mints citing these natural sources contain none in their ingredient list or contain only trace amounts.

<span class="mw-page-title-main">Curtiss Candy Company</span> Former American confectionery company

The Curtiss Candy Company is a defunct American confectionery brand and a former company based in Chicago, Illinois. It was founded in 1916 by Otto Schnering near Chicago, Illinois. Wanting a more "American-sounding" name, Schnering named his company using his mother's maiden name.

<span class="mw-page-title-main">Mint chocolate chip</span> Ice cream flavor

Mint chocolate chip is an ice cream flavor composed of mint ice cream with small chocolate chips. In some cases the liqueur crème de menthe is used to provide the mint flavor, but in most cases peppermint or spearmint flavoring is used. Food coloring is usually added to make it green, but it may be beige or white in "all natural" or "organic" varieties.

<span class="mw-page-title-main">Orbit (gum)</span> Brand of chewing gum

Orbit is a brand of sugarless chewing gum from the Wrigley Company. In the United States, where it was re-launched in 2001, it is sold in cardboard boxes with 14 individually wrapped pieces per package. In the UK, where it was launched in 1899 it was originally sold as a traditional long-stick gum, later replaced by the same format as the US.

<span class="mw-page-title-main">Dentyne</span> Brand of chewing gum

Dentyne is a brand of chewing gum and breath mints available in several countries globally. It is owned by Perfetti Van Melle.

<span class="mw-page-title-main">Trident (gum)</span> Sugar-free chewing gum brand

Trident is a brand of sugar-free chewing gum. It was originally introduced by American Chicle in 1960 shortly before it was bought by Warner-Lambert in 1962. It reached the UK in 2007 when it was introduced by its then-owner Cadbury Schweppes in the United Kingdom. In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident.

<span class="mw-page-title-main">Eclipse (breath freshener)</span> Brand of chewing gum and breath mints

Eclipse is a brand of chewing gum and breath mint, first introduced in the U.S. by the Wrigley Company in 1999 as its first entrant into the U.S. pellet gum segment. It was modeled after Excel in Canada, which was launched in 1991.

Peppermint extract is a herbal extract of peppermint made from the essential oil of peppermint leaves. Peppermint is a hybrid of water mint and spearmint. The oil has been used for various purposes over centuries.

<span class="mw-page-title-main">Certs</span> Mint confectionery

Certs was a brand of breath mint that was noted for the frequent use of "two mints in one" in its marketing. The original "classic mints" were disc-shaped without a hole and sold in roll packaging similar to Life Savers and Polo. Certs was one of the first mints to be nationally marketed in the United States and has been a fixture at American drug stores and convenience stores since its debut on the market in 1956. It was discontinued in 2018, possibly for having partially hydrogenated cottonseed oil, which is not allowed as an ingredient in food sold in the United States since then.

<span class="mw-page-title-main">Extract</span> Category of substance

An extract (essence) is a substance made by extracting a part of a raw material, often by using a solvent such as ethanol, oil or water. Extracts may be sold as tinctures, absolutes or in powder form.

<span class="mw-page-title-main">D. L. Clark Company</span> Confectionery manufacturer founded in 1886

The D. L. Clark Company was founded in 1886 in Allegheny, Pennsylvania, now part of Pittsburgh, by David L. Clark (1864–1939), an Irish-born candy salesman. In 1921, Clark Brothers Chewing Gum Company was spun off as a separate corporation. In 1955, when the family-owned D. L. Clark company was sold to Beatrice Foods, they had production facilities in Pittsburgh and Evanston, Illinois. Beatrice sold it in 1983 to Leaf, and they in turn sold Clark in 1991, though Leaf retained the rights to Clark's Zagnut and P. C. Crunchers bars. The new owner, entrepreneur Michael P. Carlow, would operate it under the umbrella of the Pittsburgh Food & Beverage Company.

<span class="mw-page-title-main">Clorets</span> Line of chewing gum and mints

Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors. Clorets was originally owned by American Chicle, then by Warner-Lambert in 1962 under its Adams division until Pfizer took over in 2000. The Adams division was sold to Cadbury-Schweppes in 2002, which is now known as Cadbury Adams.

<span class="mw-page-title-main">Stride (gum)</span> Brand of chewing gum

Stride is a brand of sugar-free chewing gum created by Cadbury, sold in packs of 14 pieces. It was introduced in May 2005.

<span class="mw-page-title-main">Stick candy</span>

Stick candy is a long, cylindrical variety of hard candy, usually four to seven inches in length and 1/4 to 1/2 inch in diameter, but in some extraordinary cases up to 14 inches in length and two inches in diameter. Like candy canes, they usually have at least two different colors swirled together in a spiral pattern, resembling a barber's pole.

PUR Gum is a brand of aspartame-free gum produced by The PUR Company Inc. and founded in 2010 by Jay Klein in Toronto, Ontario, Canada. PUR gum and mints are manufactured in Switzerland, distributed in Canada, and sold in over 25 countries worldwide. PUR gum and mints are also sold through online outlets such as Amazon. The PUR Company Inc. uses the slogan "Kick Aspartame" to promote their sugar-free and aspartame-free products.

References

  1. 1 2 C Howard company profile https://chowardcompany.com/company-profile/
  2. C. Howard products https://chowardcompany.com/mints/
  3. Chandler, Raymond (1943). The Lady in the Lake. New York: Alfred A. Knopf. Retrieved 28 September 2020.