CARiD.com (previously Onyx Enterprises Inc.) is an American online retailer specializing in aftermarket automotive parts and accessories. The company is headquartered in Cranbury, New Jersey.[2] CARiD operates as one of the eight brands under the umbrella of ID Auto Inc., serving customers across the United States through its e-commerce platform.[3]
The company was founded as Onyx Enterprises Inc. in 2008, and initially focused on selling automotive accessories.[4][5]
CARiD warehouse facility
In 2015, the company was approved to enter the Google Trusted Stores program.[6]
In 2018 Onyx announced the launch of 7 additional websites focused on related consumer niche industries.[7]
In 2020, Onyx Enterprises entered into an agreement with Legacy Acquisition Corp. that resulted in Onyx becoming a wholly owned subsidiary of Legacy.[8][9] Following the merger, the combined company was renamed Parts iD, Inc.[10] and became publicly listed on the New York Stock Exchange, trading under the symbol "ID."[11]
CARiD office workspace
By 2021, the company established partnerships with about 2,100 tire installation locations across the U.S.[12] The tire installation network expanded to 7,270 locations in the first quarter of 2022, covering all 48 contiguous U.S. states and Washington, D.C.[13]
Until December 2023, Parts iD was operating the CARiD.com website.[14][15] Following this, the business entered a credit agreement with Fifth Star Inc.,[16] which late, in 2024, resulted in Fifth Star acquiring a majority stake in CARiD with its $35 million investment.[17] ID Auto Inc. became a new operating company.[18]
Operations
CARiD operates under parent company ID Auto, Inc. (formerly PARTS iD, Inc.) and offers approximately 17 million SKUs across nearly 5,500 brands, ranging from name-brand aftermarket and OEM to private-label products.[19][20] The company works a light-asset business model that involves partnerships with vendors and distributor networks rather than direct warehousing.[21][22] In 2018, the business launched seven new niche websites dedicated to specialized vehicle categories, including motorcycles, boats, trucks, and powersports.[23] CARiD uses AI-based fitment technology to improve vehicle parts compatibility.[24]
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