 | |
| Company type | Subsidiary |
|---|---|
| Industry | Affiliate marketing Performance-Based Marketing |
| Founded | 1998 |
| Headquarters | Santa Barbara, California |
Key people | Santi Pierini, (CEO) |
| Parent | Publicis |
| Website | cj.com |
CJ (formerly CJ Affiliate and Commission Junction) is an online advertising company owned by Publicis Groupe operating in the affiliate marketing industry, which operates worldwide.
The corporate headquarters is in Santa Barbara, California, and there are offices in Atlanta, GA, Chicago, IL, New York, NY, Los Angeles, CA, Agoura Hills, CA, and Needham, MA in the US, [1] and in the UK, Germany, France, Spain, Sweden, Poland, Czech Republic, and India. [1]
Former Commission Junction competitor beFree, Inc. was acquired by Value-click, Inc. in 2002, [2] before Commission Junction. [3] beFree was gradually phased out in favor of Commission Junction.
On February 3, 2014 Value-click, Inc. announced it has changed its name to Conversant, Inc., bringing former Value-click, Inc. companies Commission Junction, Dotomi, Greystripe, Mediaplex, and Value-click Media under one name.
Conversant was bought by Alliance Data in 2014. [4] Commission Junction [5] continues to be known as CJ Affiliate.
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DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as DART, which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers.
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Pay-per-sale or PPS is an online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are directly generated by an advertisement. It is a variant of the CPA model, where the advertiser pays the publisher and/or website owner in proportion to the number of actions committed by the readers or visitors to the website.
Cookie stuffing is a deceptive tactic in affiliate marketing. In affiliate marketing, individuals (affiliates) are compensated for enticing consumers to buy products through specially crafted URLs that set cookies on users' browsers to track which affiliate referred the user to the site. Affiliates engaging in cookie stuffing use invasive techniques, like pop-up ads, to falsely claiming credit for sales they did not facilitate.
The Google Affiliate Network was the affiliate marketing company, specifically affiliate network, formerly known as Doubleclick Performics, which was bought by Google in 2007. On April 16, 2013, Google announced the closure of the Google Affiliate Network.
Bread Financial Holdings, Inc. is an American publicly-traded provider of private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.
24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City and 20 offices in 12 countries, specializing in Digital Marketing. It provides for publishers, advertisers and agencies globally. It was formerly listed as "TFSM" on the NASDAQ stock exchange. The company was purchased by WPP plc in 2007 for $649 million. David J. Moore is the chairman, founder and CEO. He also served as chairman of the Interactive Advertising Bureau. In December, 2013, 24/7 Media announced it would merge with GroupM subsidiary, Xaxis.
Rakuten Rewards, formerly known as Ebates, is a cash-back and shopping rewards company. Its revenue comes from affiliate network links. Members of the site click through affiliate links before shopping at a retailer's site.
