![]() | |
Type | Cable pay-per-view television service |
---|---|
Country | |
Area | Nationwide |
Owner | General Instrument (1986–92) Graff Pay-Per-View (1992–97) |
Launch date | October 1, 1986 |
Dissolved | May 1997 |
Cable Video Store (CVS), was a pay-per-view (PPV) service that was launched on October 1, 1986 by American Cablesystems. [1] General Instrument developed the specialized set-top box that was used to deliver the service, called The Jerrold system. [2] [3] Mark Graff, Founder and President of Graff Pay-Per-View, later purchased CVS. [4] Cable Video Store consisted of one channel which carried first run movies and specials (however, it did not carry major sporting events, such as boxing) on a PPV basis. They also offered low cost programs to buy along with the standard PPV fare.
CVS went off the air in May 1997 as the result of other pay-per-view services such as Viewer's Choice (now known as In Demand) and Request TV that provided multi-channels of PPV and the launching of Video on Demand on many cable systems. [5]