Canada Beef, formerly the Beef Information Centre, [1] is a Canadian trade and marketing organization. [2]
In 2008, the BIC teamed up with the Canadian Cattlemen's Association and the Canadian Pork Council to disseminate information at the height of the WTO trade dispute over the mandatory country-of-origin labeling (mCOOL) rules. [1]
The beef export trade of Canada was the world's eighth biggest in 2013, with annual shipments of $22.9bn. [3]
The beef industry was, at least in 2015, the largest sector of the Canadian food manufacturing industry. [3]
Canada Beef funded the Canadian Beef Centre of Excellence in Calgary, Alberta. The Centre was opened in March 2015 after a nine-month construction. It serves as a marketing and food education centre, with a demonstration kitchen, a full-HACCP "fabrication room" and broadcast capabilities. [3]
In July 2019, Canada Beef received a $5.3 million subsidy from the Trudeau government "in order to grow sales internationally, in part by boosting foreign consumer confidence in Canada's product". [2]
In March 2025, Canada Beef launched the Best Canadian Beef Dishes Contest, a nationwide competition encouraging diners to nominate their favourite beef dishes at local restaurants. The winning restaurant will receive a prize valued at CAD 5,000. [4]
In July 2019, Michael Young was president of Canada Beef. [2]
The organization is funded by virtue of the Canadian Beef Cattle Check-Off. [5] [6]
