 | |
| Industry | Tailors |
|---|---|
| Founded | Italy 1934 |
| Founder | The Canali family |
| Headquarters | Sovico , Italy |
Area served | Worldwide |
Key people | Paolo Canali (Sales & Marketing Director) Andrea Pompilio (Creative Consultant) Elisabetta Canali (Global Communication Director) |
| Products | Luxury Men's Clothing |
Number of employees | 1,500 |
| Website | www |
Canali is an Italian luxury menswear brand founded in 1934.
Canali was founded in 1934 by the Canali brothers Giovanni, a fabric magnate, and Giacomo, a tailor. [1]
In the 1950s, the ownership of Canali passed on to the second generation of the family. In the 1970s, Canali was the first Italian tailor to introduce mechanised cutting machines. [2] In 1980, 50% of its sales were international. [3]
In 2007, the company abandoned its family-managed policy. [4]
In 2010, New York Yankees pitcher Mariano Rivera was the spokesmodel for a Canali advertisement campaign, the first time the brand used an athlete for advertising purposes. [5] [6] In 2014, Canali opened its first store in Spain, in Madrid, and signed a franchise deal with the Spanish company Yusty. [3] In 2015, Canali opened a store in Washington, DC. [7] [8] In December 2015, Canali opened its online shop. [9]
In October 2017, Canali closed the Carate Brianza factory and dismissed its 134 employees. [10] In November 2017, the company denied rumors it was looking for a buyer. [11] In September 2018, Canali entered the Chinese ecommerce market through a partnership with Secoo. [12] Following the outbreak of the coronavirus pandemic, Canali changed its creative strategy for more "homey", casual designs to fit the work-from-home trend. [1] [13]
Led by the third generation of the family, Canali employs 1,500 people in seven factories in Italy, where it makes about 250,000 individual pieces of clothing annually. [14] In 2012, 87.5% of the total production was exported; [15]
Canali has 180 boutique stores including 52 in China, [4] and is also distributed through a network of 1,000 retail stores worldwide. [16]
Canali provides a Su Misura service which consists of a tailored-made pieces and personalized artistry to make a piece unique. [16]
Canali suits were worn by Gene Hackman in The Firm , Arnold Schwarzenegger in True Lies , and George Clooney in Michael Clayton . [4]
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