 | This article needs additional citations for verification .(March 2013) |
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| Manufacturer | Carlton & United Breweries |
|---|---|
| Introduced | 1864 [1] |
| Alcohol by volume | 4.6% |
| Style | Lager |
| Website | carltondraught |
Carlton Draught is a 4.6% (abv) beer made in Australia by Carlton & United Breweries , a subsidiary of Asahi Breweries.
Carlton Draught is a draught Australian lager which is sold on tap Australia-wide, including its home state of Victoria, and is currently the fourth-most popular beer brand in Australia. [2] It is also sold pre-packaged, Carlton Draught comes in 375 ml "stubbie" and 750 ml "longneck" bottles and 375 ml cans.
The formulation of Carlton Draught was changed slightly in 2003 to reduce the alcohol content from 5.0% to 4.6% in response to an increase in alcohol taxes by the federal government. The logo was also changed and a new advertising campaign was introduced to target a wider market. Featuring quirky, comical advertisements and billboards, the beer was promoted as simply being "made from beer". Carlton Draught, like most Australian lagers, is made using a wortstream brewing process, and it uses a portion of cane sugar to thin out the body of the beer, apparently due to drinkers' preferences.[ citation needed ]
The Carlton Draught: Big Ad used viral marketing techniques before being released on television.
A second comical viral campaign was initiated in September 2006 entitled Flash Beer. It is focused on a character named Kevin Kavendish (played by Aaron Bertram) applying for a job as a brewer in Carlton Draught. At first, he is rejected, so he copies a dance sequence in the movie Flashdance to the song "Flashdance... What a Feeling" and is accepted. The ad was parodied on The Chaser's War on Everything . [3]
Carlton Draught has been a sponsor of the Australian Football League since 1877 (except for 1991 and 2009) and used to be the main sponsor but was superseded by Toyota. It is the official beer of the AFL.
Foster's Lager is an internationally distributed brand of Australian lager. It is owned by the Japanese brewing group Asahi Group Holdings, and is brewed under licence in a number of countries, including its biggest market, the UK, where the European rights to the brand are owned by Heineken International.
Stella Artois is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent ABV, the country's standard for pilsners. The beer is also sold in other countries including the UK, Ireland, Canada and Australia, where it has a reduced ABV. Stella Artois is owned by Interbrew International B.V. which is a subsidiary of the world's largest brewer, Anheuser-Busch InBev SA/NV.
Victoria Bitter (VB) is a lager produced by Carlton & United Breweries, a subsidiary of Asahi, in Melbourne, Victoria. It was first brewed by Thomas Aitken at Victoria Brewery in 1854 and is one of the best selling beers in Australia.
XXXX is a brand of Australian beer brewed in Milton, Brisbane, by Queensland brewers Castlemaine Perkins. It enjoys wide popularity in the state of Queensland, where it is commonly found on-tap in pubs and bars.
Carlsberg A/S is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. The company's flagship brand is Carlsberg. Other brands include Tuborg, Kronenbourg, Somersby cider, Holsten, Neptun, Belgian Grimbergen, Fix, one of Greece's oldest brands and more than 500 local beers. The company employs around 41,000 people, primarily in Europe and Asia. Carlsberg is currently the 6th largest brewery in the world based on revenue.
Holsten Brewery is a brewing company founded in 1879 in what is now Hamburg's Altona-Nord quarter. The group now has seven breweries in Germany. Its nationally distributed premium brand is the pale lager Holsten Pilsener. The company was acquired by the Carlsberg Group in 2004.
The Carling Brewery was founded in 1840 by Thomas Carling at London, Canada. Carling lager was first sold in the United Kingdom in 1952, and in the early 1980s became the UK's most popular beer brand by volume sold. The company was acquired by Canadian Breweries, renamed Carling O'Keefe, and merged with the Molson Brewery, which then merged with Coors to form Molson Coors.
Cervecería Cuauhtémoc Moctezuma (Cervecería Cuauhtémoc Moctezuma / Heineken México) is a major brewery based in Monterrey, Nuevo León, Mexico, founded in 1890. It is a subsidiary of Heineken International.
Castle Lager is a South African pale lager. It is the flagship product of South African Breweries and has been recognised as the National Beer of South Africa, based on the fact that it is 100% grown and produced in the country.
St. James's Gate Brewery is a brewery founded in 1759 in Dublin, Ireland, by Arthur Guinness. The company is now a part of Diageo, a company formed from the merger of Guinness and Grand Metropolitan in 1997. The main product of the brewery is Draught Guinness.
Beer arrived in Australia at the beginning of British colonisation. In 2004 Australia was ranked fourth internationally in per capita beer consumption, at around 110 litres per year; although, the nation ranked considerably lower in a World Health Organization report of alcohol consumption per capita of 12.2 litres. Lager is by far the most popular type of beer consumed in Australia.
Grupo Modelo is a large brewery in Mexico that exports beer to most countries of the world. Its export brands include Corona, Modelo, and Pacífico. Grupo Modelo also brews brands that are intended solely for the domestic Mexican market and has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch. Until the 1960s, Grupo Modelo used red poppy flowers in most of its advertising.
Harp Lager is an Irish lager created in 1960. It is produced by the Guinness Brewery, an Irish brewing company owned by Diageo, Formerly produced at the Great Northern Brewery in Dundalk, it is now brewed at the Guinness Brewery in Dublin. It is a major lager brand throughout most of Northern Ireland, but is now rarely available in the Republic of Ireland outside Dundalk, where most bars offer it on tap.
DB Breweries is a New Zealand-based brewing company, owned by Heineken Asia Pacific. Founded in 1930 by Sir Henry Kelliher and W Joseph Coutts, the partners purchased Levers and Co. and the Waitemata Brewery Co. in Ōtāhuhu. Asia Pacific Breweries acquired DB Breweries in 2004, which in turn was bought-out by Heineken International in 2012. The company mainly produces pale lager, whilst its Tui brand is one of the better-known beers in New Zealand, partly due to strong advertising.
Tooheys New is a standard Australian lager.
Carlton Draught: Big Ad is an Australian television advertisement for Carlton Draught pale lager. It was created by George Patterson and Partners of Melbourne, Australia. The agency used viral marketing techniques to promote the advertisement before it was broadcast on television. The ad premiered on Australian television on August 7, 2005.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
Resch's is a brand of beer produced by Carlton & United Breweries, available in New South Wales, Australia. It was also the name of the Sydney brewing company who produced the beer brand and were based in Redfern until taken over by Tooth & Co in 1929.
Broo Brewing Company (Broo Limited) is a brewing company founded by partners Kent Grogan and Kelly Davidson in Sorrento, Victoria, Australia, in September 2009.
NT Draught is a lager produced by Carlton & United Breweries (CUB), a subsidiary of Asahi Breweries. NT Draught are the makers of the Darwin Stubby. A Darwin Stubby refers to several large beer bottle sizes in Australia. It was first introduced in April 1958 with an 80-imperial-fluid-ounce capacity. The 2.25-litre Darwin Stubby has an iconic, if kitsch status in Australian folklore. In May 2015 Carlton & United Breweries announced that they will no longer brew NT Draught on a regular basis.
