Caroline Plumb

Last updated

Caroline Plumb
OBE
Caroline Plumb, OBE.png
NationalityBritish
Alma mater University of Oxford
Occupation(s)entrepreneur, business person
OrganizationAmtivo Group
HonoursOBE

Caroline Bayantai Plumb OBE (born 23 November 1978) [1] is a British internet entrepreneur and businesswoman. She is the current CEO of Amtivo Group, an accredited certification body delivering certification, training, and technology-enabled services to businesses worldwide. She is the former CEO and co-founder of Fluidly and previously served as a CEO of FreshMinds. [2] [3] She has also served as a non-executive director of AIM-listed Mercia Technologies. In 2019, she was named as one of the most important women personalities in UK Tech 100 list. [4]

Contents

Career

Plumb was born in Manchester on 23 November 1978, the daughter of Stephen and Eleanor. She went to Bolton School Girls' Division. [1] She then studied at St John's College, Oxford and gained a first class degree in Engineering, Economics and Management. [5] After graduating she began her career as an entrepreneur and initiated FreshMinds as a research consultancy in 2000 with colleague Charlie Osmond. [6] [7] [8] She left Freshminds and co-founded Fluidly, a cash flow management software business company and served as its chief executive officer until 2021. [9] In February 2022, she became CEO at Gravita, [10] a tech-enabled accounting firm and leading provider of audit, tax, payroll and accountancy services to small and medium-sized businesses. In 2003, she was nominated in Management Today's 35 Women Under 35 list for her outstanding services in the business field. [11] In 2010, she was appointed by the Prime Minister of the United Kingdom as a UK Business Ambassador in the "Professional and Business Services" sector, a position she held until the Business Ambassador Network was closed in 2019. [12] [13]

Plumb was appointed the OBE in the 2016 Birthday Honours "for services to business and charity". [14] In February 2020, she co-founded the COVID-19 Volunteer Testing Network. [15] [16]

Since 2021, Caroline has written a monthly column for The Times focused on small business growth and entrepreneurship [17] .

In September 2025, Caroline was appointed CEO of Amtivo Group, succeeding Mike Tims, who had led the business since 2017 and subsequently became Chairman of the Amtivo Board [18] [19] .

Caroline was previously an Independent Member of the Regional Growth Fund [20] , on the Department for Business’ Small Business Forum and National Council for Graduate Entrepreneurship. She was also a member of the council for UK Research and Innovation [21] .

Personal life

Plumb is the granddaughter of renowned Daur Mongol scholar Urgunge Onon, who co-founded the Mongolian and Inner Asian Studies Unit at the University of Cambridge.

References

  1. 1 2 "Plumb, Caroline Bayantai, (born 23 Nov. 1978), Founder and Chief Executive Officer, Fluidly, since 2016". WHO'S WHO & WHO WAS WHO. doi:10.1093/ww/9780199540884.013.u287703. ISBN   978-0-19-954088-4 . Retrieved 7 October 2020.
  2. ↑ "What makes a successful serial entrepreneur? - Caroline Plumb OBE". Hiscox Business Blog. 27 March 2018. Retrieved 14 October 2019.
  3. ↑ "Q&A: Starting your own business". 17 November 2006. Retrieved 13 October 2020.
  4. ↑ Wood, Mary Hanbury, Isobel Asher Hamilton, Charlie. "UK Tech 100: The 30 most important, interesting, and impactful women shaping British technology in 2019". Business Insider. Retrieved 14 October 2019.{{cite web}}: CS1 maint: multiple names: authors list (link)
  5. ↑ "Caroline Plumb". St John's College. Retrieved 14 October 2019.
  6. ↑ Macdonald, Susan (14 June 2001). "Summer jobs that boost your career". The Times . No. 67165. p. 2[S1].
  7. ↑ Burkeman, Oliver (2 September 2003). "Future's bright". The Guardian. ISSN   0261-3077 . Retrieved 13 October 2020.
  8. ↑ "The faces of the future". The Guardian. 26 June 2005. Retrieved 13 October 2020.
  9. ↑ "About". Fluidly. Retrieved 3 April 2020.
  10. ↑ "Caroline Plumb". Gravita.
  11. ↑ Hoar, Rebecca (May 2003). "Leading ladies". Management Today . pp. 46–53.
  12. ↑ "PM announces new Business Ambassadors". GOV.UK. 9 November 2010. Retrieved 7 October 2020.
  13. ↑ "Prime Minister's Business Ambassadors". GOV.UK. Retrieved 7 October 2020.
  14. ↑ "Caroline PLUMB (Mrs. Taylor)". www.thegazette.co.uk. London Gazette. 11 June 2016. Retrieved 3 April 2020.
  15. ↑ Christopher, Maddy (27 July 2020). "Women in fintech: Caroline Plumb – Fluidly". AccountingWEB. Retrieved 13 October 2020.
  16. ↑ "Government agrees deal with covid testing network". www.henleystandard.co.uk. Retrieved 13 October 2020.
  17. ↑ Plumb, Caroline (12 May 2021). "Nailing public speaking". www.thetimes.com. Retrieved 10 October 2025.
  18. ↑ "Amtivo Welcomes New Chief Executive Officer". Amtivo. Retrieved 10 October 2025.
  19. ↑ "Amtivo Appoints Caroline Plumb OBE as Chief Executive Officer | Business News". businessnews.org.uk. Retrieved 10 October 2025.
  20. ↑ "Regional Growth Fund opens for business". GOV.UK. Retrieved 10 October 2025.
  21. ↑ "Caroline Plumb OBE" . Retrieved 10 October 2025.


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