Castle Lager

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Castle Lager
CastleLagerandGlass2016.jpg
Castle Lager
Type Pale lager
Manufacturer South African Breweries (AB InBev)
Country of origin South Africa
Introduced1895 (under the SAB banner)
Alcohol by volume 5%
Related productsCastle Lite, Castle Milk Stout
Website Official website

Castle Lager is a South African pale lager. It is the flagship product of South African Breweries and has recently been recognised as the National Beer of South Africa, based on the fact that it is 100% grown and produced in the country, and for its ability to unite the community behind a common cause.

Contents

History

Castle Lager’s origins can be traced to the Johannesburg gold rush of 1886. Charles Glass, founder of the Castle Brewery, began selling beer to the miners after noticing a gap in the market. The new beer soon became popular amongst the prospectors of the gold rush, and in 1889 one of Johannesburg's early newspapers, The Digger's News, declared it "a phenomenal success." In 1895, on the success of Castle Lager, South African Breweries (SAB) was founded, with its head office being the Castle Brewery. Two years later, SAB became the first industrial company to list on the Johannesburg Stock Exchange. Today, Castle Lager is brewed in nine countries and is available in over 40 countries worldwide. [1] [2] In 2000 Castle Lager was awarded in the "World's Best Bottled Lager" category at the Brewing Industry International Awards.

In 2002, South African Breweries bought Miller, forming SABMiller. In 2016, Anheuser-Busch InBev acquired SABMiller.

Sponsorships

Castle Lager sponsorships include:

Castle Milk Stout CastleMilkStout2016.jpg
Castle Milk Stout

See also

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References

  1. 1 2 "Castle Lager". Archived from the original on 2016-02-25.
  2. "History". Archived from the original on 2014-08-07. Retrieved 2016-02-21.
  3. "SAB - Castle Lite". Archived from the original on 2016-02-25.
  4. "Castle Lite". Archived from the original on 2016-02-26. Retrieved 2016-02-21.
  5. "SAB - Castle Milk Stout". Archived from the original on 2016-03-02.
  6. "The brewing process". Castle Milk Stout. Archived from the original on 2016-03-29. Retrieved 2016-02-21.
  7. "Castle Free is SA's first locally brewed alcohol-free beer". 30 October 2017.