A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of the corporate communications, in order to maintain and build the identity to accord with and facilitate the corporate business objectives.
The reputation of a social entity is an opinion about that entity typically as a result of social evaluation on a set of criteria, such as behavior or performance.
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. Although corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. The ways in which corporate brands and other brands interact is known as the corporate brand architecture.
Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search engine results. Ethical grey areas include mug shot removal sites, astroturfing customer review sites, censoring complaints, and using search engine optimization tactics to influence results. In other cases, the ethical lines are clear; some reputation management companies are closely connected to websites that publish unverified and libelous statements about people. Such unethical companies charge thousands of dollars to remove these posts – temporarily – from their websites.
Erasmus University Rotterdam is a public research university located in Rotterdam, Netherlands. The university is named after Desiderius Erasmus Roterodamus, a 15th-century humanist and theologian.
Rotterdam School of Management, Erasmus University is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands. RSM offers undergraduate and postgraduate programmes taught mostly in English, including MBA, executive education, and PhD programmes.
Cornelis Pieter "Cees" Veerman is a retired Dutch politician of the Christian Democratic Appeal (CDA) party and economist.
Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics.
Erim or ERIM may refer to:
Organizational identification (OI) is a term used in management studies and organizational psychology. The term refers to the propensity of a member of an organization to identify with that organization. OI has been distinguished from "affective organizational commitment". Measures of an individual's OI have been developed, based on questionnaires.
Master of Corporate Communication (MCC), or Master of Science in Corporate Communication (MSc.CC), is a post-graduate master's degree designed to prepare communication professionals who in time will function as Corporate Communication Officer (CCO) at a strategic level in the organization. The MCC program structure and admissions are similar to that of the Master of Business Administration and Master of Science in Management degrees. The equivalent of MCC at some universities is Master's in Communication, Master in Public Relations, Master in Communication Management.
Harrie Vredenburg is a leading scholar in the areas of competitive strategy, innovation, sustainable development and corporate governance in global energy and natural resource industries and is Professor of Strategy and Suncor Chair in Strategy and Sustainability at the University of Calgary’s Haskayne School of Business. He also holds appointments as a Research Fellow at the School of Public Policy at the University of Calgary and as an International Research Fellow at the Saïd Business School at Oxford University in the UK. In addition, he has taught annually at ESSAM, the European Summer School for Advanced Management since 2002.
The Erasmus Research Institute of Management (ERIM) is the joint research institute of the Rotterdam School of Management and the Erasmus School of Economics, both at Erasmus University Rotterdam. It aims to bring together top researchers in business and management from each of these schools. Alongside its research program ERIM also has a graduate program in management designed to attract and train young scholars from around the world. ERIM seeks to contribute to "scientific research that enables organisations to assess and improve their business processes in order to perform in a profitable and responsible way."
A chief reputation officer (CRO) is an executive-level position at a corporation, company, organization, or institution, typically reporting directly to the CEO or board of directors and belonging to the executive board of directors.
Henk W. Volberda is a Dutch organizational theorist, management consultant, and Professor of Strategic Management and Innovation at Amsterdam Business School, University of Amsterdam. He is known for his contributions in the field of strategic renewal, coevolution and new organizational forms.
Philippus Henricus Benedictus Franciscus "Philip Hans" Franses is a Dutch economist and Professor of Applied Econometrics and Marketing Research at the Erasmus University Rotterdam, and dean of the Erasmus School of Economics, especially known for his 1998 work on "Nonlinear Time Series Models in Empirical Finance."
David De Cremer is a Belgian scholar examining behavioral applications to organizations, management and economics. He has been appointed at the University of Cambridge (UK) as the KPMG chair in management studies at Judge Business School. He is also a visiting professor at London Business School (LBS) and China Europe International Business School (CEIBS). He is the founder of the Erasmus Behavioral Ethics Centre at the Rotterdam School of Management. Throughout his career he has lived and lectured in Europe, US, Middle-East and Asia.
Albert Peter Marie (Albert) Wagelmans is a Dutch economist and Professor of Management Science at the Erasmus School of Economics (ESE) of the Erasmus University Rotterdam working in the fields of mathematical optimization methods for production, public transport and health care planning.
Ale Smidts is a Dutch organizational theorist, and Professor of Marketing Research at the Rotterdam School of Management, Erasmus University (RSM). known for his work on organizational identification, and neuromarketing.
RepTrak is a company that publishes reports on the reputation of corporations and places, based on consumer surveys and media coverage. It is headquartered in Boston, Massachusetts.
