Founded | 1996 |
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Founder | Charlie Bigham |
Area served | United Kingdom |
Key people |
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Charlie Bigham's is a British brand of ready meals founded by Charlie Bigham.
Charlie Bigham, a former management consultant from London, started the business in 1996. The delicatessens of Selfridges and Harvey Nichols, and later Waitrose stocked the meals. [1]
In 2012, Allan Leighton joined the board of directors. [2]
In 2013, Bigham's created "Swish Pie", the world's most expensive ready meal at £314.16, as a publicity stunt. The pie contained lobster, turbot, scallops, smoked salmon and oysters, poached in Dom Pérignon champagne, topped with truffles and a gold leaf crumb, and a side of Beluga caviar. [3] [4]
In 2016, Bigham's bought Dulcote Quarry, a disused quarry in Somerset, to build a new factory after outgrowing its premises in London. [5] The first phase of the food production campus was designed by Feilden Fowles and completed in 2017. [6] [7]
In 2020, Bigham's became a certified B Corporation. [8]
By August 2020, annual sales had reached £80 million. [9]
In 2021, Bigham's launched a £3 million advertising campaign, including radio and podcast adverts voiced by Richard Osman. [10]
Bigham's produces dozens of dishes, including lasagne, cottage pie, salmon en croûte, steak and ale pie, and beef bourguignon and dauphinoise potatoes. [11] They are intended to be heated or cooked in a conventional, rather than microwave, oven. [12] The packaging, designed by Perry Haydn Taylor's big fish design agency, [13] uses wooden or ceramic [14] heatable containers instead of metal or plastic, although aluminium foil trays were briefly used during a container supply shortage in 2012. [15]
The Sunday Times restaurant critic Marina O'Loughlin wrote: "I've never been drawn to this brand – it seemed like a mix of low-rent ready meal and aspirational boujie, invented by someone a bit posh and, um, chinless," but concluded that the lasagne was "delicious". [16] [9]
Charlie Bigham studied English Literature at the University of Edinburgh, before working as a management consultant at Andersen Consulting and ABL. [1] He also owns the Derreen Estate in County Kerry, Ireland. [17]
In 2013, it was reported that Bigham had insured his senses of sight, smell, taste and touch for £12 million. Under the terms of the insurance policy, he was required to avoid dangers such as tasting hot chillies, piercing his tongue or looking directly at bright light. [18] [19]