Charmin' Chatty

Last updated

Charmin' Chatty was a doll produced by the toy company Mattel in 1963 and 1964. The doll, introduced at the American Toy Fair in New York City in March 1963,[ citation needed ] belonged to a line of highly successful talking dolls introduced in 1960 (Chatty Cathy was the first of these dolls). Other chatty dolls in the line (and the year they were introduced) were Chatty Baby (1962), Tiny Chatty Baby (1963), Tiny Chatty Brother (1963) and Singin' Chatty (1965). Mattel trademarked the word chatty in the 1960s, and some of the packaging for its talking toys carried the tag line, "A Chatty doll by Mattel" or "A Chatty toy by Mattel". Mattel dolls such as Drowsy, Baby Cheryl, and Tatters had the tag line on their boxes that said, "A Chatty Doll by Mattel."

Charmin' Chatty spoke different phrases when a pullstring attached to a "chatty ring" protruding from its upper back was pulled. The ring was connected to a simple low-fidelity phonograph record in the doll's abdomen. The record was driven by a metal coil wound by pulling the toy's string. Charmin' Chatty was distinguished from Mattel's other talking dolls by having changeable records, all boxes for the doll, clothing and games have a symbol on them that says: "Changeable Record Doll." Three-inch records were inserted and removed from a slot in the left side of the doll. The basic doll came with 5 double-sided "chatty records" with 12 phrases on each side of the record. Thus, with 10 sides total, the doll was able to speak 120 different phrases. By comparison, the original version of Chatty Cathy introduced in 1960 spoke only 11 phrases (that doll's repertoire was expanded to 18 phrases in 1963). Initially, the records were made of black vinyl which was vulnerable to warping and blistering, so they were quickly replaced by white nylon records.[ citation needed ]The titles of the records that came with the doll were: Get Acquainted Side 1 and Side 2, Poems/Proverbs, Scary/Animal Noises, Mother/Ridiculous, & Good/Famous.

Charmin' Chatty's shoulder-length hair was available in blonde and auburn, and she had blue side glancing "life-like decal eyes." Standing 24 inches tall, the doll came with a sailor outfit (a white jacket with a red sailor collar, jumper dress with a navy blue skirt, red knee socks, and blue-and-white saddle shoes). The doll, which wore eyeglass frames, was called "the educated doll" perhaps because it was able to speak foreign languages when its records were changed.[ citation needed ] Eight different outfits were available separately for the doll; each came with a record with phrases related to that particular outfit.

Among the different costume sets and themes for Charmin' Chatty were "Let's Play Together", "Let's Go Shopping", "Let's Play Nurse", "Let's Play Cinderella", "Let's Play Birthday Party", "Let's Play Pajama Party", and "Let's Play Tea Party". One outfit called "Let's Talk 'n Travel in Foreign Lands" came with 4 double-sided records and allowed the doll to speak in English and 6 other languages. Sometimes referred to as Charmin' Chatty's travel set, this is the most sought-after outfit by collectors.[ citation needed ] It included a navy blue coat, red straw hat, and blue shoes for the doll, plus a flight bag and stewardess hat for the child to wear (the idea being Charmin' Chatty was going on an around-the-world airplane trip and the child was the stewardess). Phrases included on the travel set records were, "The Queen lives in Buckingham Palace", "Garçon means boy in French", and "In German, Schule means school". Included in each set were props for the child to wear or use. One of the phrases on the record accompanying Charmin' Chatty's shopping outfit was, "Shall we buy a Barbie doll?" There were also four "Chatty Games" available, packaged in sets of two games each, which came with a record that allowed the doll to call out game moves when its string was pulled. Because you never knew what phrase the doll would say, Charmin' Chatty could call out a move, and using the specially designed game board... she could win the game herself! The game titles were, "Chatty at the Fair/Chatty Skate 'N Slide" and "Chatty Animal Round-up/Chatty Animal Friends".

Charmin' Chatty was included in World Book Encyclopedia's doll section, representing the quintessential modern doll of the era. The doll was also featured on the cover of the December 7, 1963 Saturday Evening Post and a Little Golden Book was written about the doll. [1]

Related Research Articles

<span class="mw-page-title-main">Mattel</span> American multinational toy and entertainment company

Mattel, Inc. is an American multinational toy manufacturing company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, International, and American Girl.

<i>Cabbage Patch Kids</i> American doll brand

Cabbage Kids are a line of cloth dolls with plastic heads first produced by Coleco Industries in 1982. They were inspired by the Little People soft sculptured dolls sold by Xavier Roberts as collectibles. The brand was renamed 'Cabbage Kids' by Roger L. Schlaifer when he acquired the exclusive worldwide licensing rights in 1982.

<span class="mw-page-title-main">Barbie</span> Fashion doll brand by Mattel

Barbie is a fashion doll manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.

<span class="mw-page-title-main">Midge (Barbie)</span> Doll in the Barbie line

Margaret "Midge" Hadley Sherwood is a fictional doll character in the Barbie line of toys by Mattel that was first released in 1963. Midge was created at the same time as Skipper. She was marketed as Barbie's best friend. No Midge dolls were sold for the rest of the vintage years after the 1960s.

Chatty Cathy is a pull-string "talking" doll originally created by Ruth and Elliot Handler and manufactured by the Mattel toy company from 1959 to 1965. The doll was first released in stores and appeared in television commercials beginning in 1960, with a suggested retail price of $18.00, though usually priced under $10.00 in catalog advertisements. Chatty Cathy was on the market for six years and was the second most popular doll of the 1960s after Barbie.

<span class="mw-page-title-main">What's Her Face (doll)</span>

What's Her Face was a line of customizable dolls that straddled the line between traditional fashion dolls and creative activity toys. Made by Mattel, the line ran from 2001–2003, and enjoyed only a modest success in a market dominated by Mattel's iconic Barbie and MGA Entertainment's Bratz dolls. Following the discontinuation of the What's Her Face line, their body molds were used for the Wee 3 Friends line of Barbie-related dolls. Several fashion, wig, and activity packs were also released for the What's Her Face line.

<span class="mw-page-title-main">Ideal Toy Company</span> Defunct American toy company

Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States. Their most popular dolls included Betsy Wetsy, Toni, Saucy Walker, Shirley Temple, Miss Revlon, Patti Playpal, Tammy, Thumbelina, Tiny Thumbelina, and Crissy. The company is also known for selling the Rubik's Cube.

See 'n Say is an educational toy created by Mattel in 1964 after the success of Chatty Cathy. It was the first Mattel talking toy allowing children to choose the exact phrase as heard. Although the first release focuses on farm animal sounds, it had spawned through many themes from the alphabet, counting, nursery rhymes, to licensed products.

Bernard Loomis was an American toy developer and marketer who introduced some of the world's most notable brands including Chatty Cathy, Barbie, Hot Wheels, Baby Alive, and Strawberry Shortcake, but perhaps his biggest marketing success was bringing a then-unknown film property called Star Wars to the toy shelves.

Matty Mattel was the boy mascot for Mattel Inc. Toymakers. As the "King of Toys," Matty was the host and sponsor of TV's Matty's Funday Funnies in the 1960s. Matty was part of Mattel's advertising from 1955 to 1970 and then renewed in the 1980s, printed in Mattel warranty information.

Blaze was a rocking-horse toy produced by Mattel toymakers and introduced in 1961. Blaze was featured prominently during children's television advertising. Unlike other rocking-horses of the time, Blaze was mounted on a stand that was said to be "untippable" and had no springs. The apparatus prevented pinched fingers, and was fitted out with a mechanism that moved the horses legs in "real life action." Another Mattel feature allowed Blaze to talk when you pulled his "Magic Ring." His talking voice unit was the very same one produced by Mattel and unveiled in 1960 in its talking Chatty Cathy doll, and later toys like the Talking Mister Ed puppet. Blaze could say 11 different things like, "How about some hay?"; he could also whinny and neigh. A toy like this, that could gallop and move realistically when the horse was rocked forward and backward, was something special.

<span class="mw-page-title-main">Shindana Toys</span> California cooperative toy company known for making black dolls

Shindana Toys, a division of Operation Bootstrap, Inc., was a South Central Los Angeles, California cooperative toy company in business from 1968 to 1983. It was launched as a black empowerment and community rejuvenation effort following the Watts riots. Company proceeds supported businesses in the Watts area. Named after the Swahili word roughly meaning "to compete," Shindana Toys was community-owned and founded by Louis S. Smith, II and Robert Hall. The latter was the company's first CEO and President; though he was succeeded in both posts by Smith. The Chase Manhattan Bank, the Mattel Toy Company, Sears Roebuck & Co., and Equitable Life Assurance helped finance portions of the Shindana Toys operations.

<span class="mw-page-title-main">My Child</span>

My Child dolls are a toy made by Mattel from 1985-1988. Most had felt "skin" on their heads although some had vinyl skin.

Kiddles were dolls originally produced by toymaker Mattel Inc. in 1965. They were introduced at the 1966 New York Toy Fair and put on the market soon after. Initially about 3 inches tall, they were tiny by doll standards. The sensation they created in the toy world caused other toy companies to produce their own tiny dolls.

Elliot Handler was an American inventor, businessman, and co-founder of Mattel. With his wife, Ruth Handler, he developed some of the biggest-selling toys in American history, including Barbie, Chatty Cathy, Creepy Crawlers, and Hot Wheels.

<span class="mw-page-title-main">Sonny & Cher dolls</span>

The Sonny & Cher dolls were a collection of 12-¼ inch high celebrity doll likenesses of pop rock duo Sonny & Cher. The line was released by Mego Corporation in 1976. The release of these fashion dolls coincided with the popularity of The Sonny & Cher Show prime time variety TV show.

<i>Happiness Is Dean Martin</i> 1967 studio album by Dean Martin

Happiness Is Dean Martin is a 1967 studio album by Dean Martin arranged by Ernie Freeman and Bill Justis.

<span class="mw-page-title-main">Pullstring</span> String, cord, or chain wound on a spring-loaded spindle that engages a mechanism when pulled

A pullstring, pullcord, or pullchain is a string, cord, or chain wound on a spring-loaded spindle that engages a mechanism when it is pulled. It is most commonly used in toys and motorized equipment. More generally and commonly, a pullstring can be any type of string, cord, rope, or chain, attached to an object in some way used to pull or mechanically manipulate part of it.

The American Character Doll Company was an American toy company specializing in dolls. Their most popular dolls included "Tiny Tears," "Tressy," "Butterball Doll", "Sweet Sue," and "Toodles." Founded in 1919, the company's fortunes peaked in the mid-20th century, as they sold millions of dolls exclusively to retailers and mail order houses such as Sears and Montgomery Ward. The company was the first to produce mass-marketed rubber dolls in the United States. American Character Dolls went bankrupt in 1968, with their assets acquired by the Ideal Toy Company.

References

  1. Shook Hazen, Barbara (1973). Charmin' Chatty. Dagmar Wilson. Gladesville, Sydney: Golden Press.