Chhaa Jaa

Last updated
Chhaa Jaa
Established2019
Founders Girl Effect
FocusTo educate adolescent girls
Location
  • India
Website www.chhaajaa.com

Chhaa Jaa (Go Forth and Shine) is a digital-first youth brand in India that aims to help girls build the confidence they need to make choices and changes in their lives. [1]

Contents

In 2020, Chhaa Jaa launched "Bol Behen," a Hinglish chatbot providing a safe space for girls to ask questions on sensitive topics like relationships and reproductive health. [2]

They also established the girls-only Facebook community "Bak Bak Gang" in 2019, serving as a safe space for girls to discuss various topics covered in Chhaa Jaa's content. [3]

Recognitions

See also

Girl Effect

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References

  1. "Girl Effect's new initiative Chhaa Jaa aims to empower adolescent girls through digital media: Jessica Posner Odede". The Times of India. Retrieved 2022-05-22.
  2. "Girl Effect's first youth program launched in India". Matters India. 2019-10-10. Retrieved 2022-05-22.
  3. "'Chhaa Jaa': Empowering Adolescence adolescent girls with digital media". The Times of India. Retrieved 2022-05-22.

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