Chhaa Jaa

Chhaa Jaa

Established	2019
Founders	Girl Effect
Focus	To educate adolescent girls
Location	India
Website	www.chhaajaa.com

Chhaa Jaa (Go Forth and Shine) is a digital-first youth brand in India that aims to help girls build the confidence they need to make choices and changes in their lives. ^[1]

In 2020, Chhaa Jaa launched "Bol Behen," a Hinglish chatbot providing a safe space for girls to ask questions on sensitive topics like relationships and reproductive health. ^[2]

They also established the girls-only Facebook community "Bak Bak Gang" in 2019, serving as a safe space for girls to discuss various topics covered in Chhaa Jaa's content. ^[3]

Recognitions

• UNESCO, UNICEF, WHO, HRP and UNFPA commissioned Chhaa Jaa to serve as a best practice case study for a model for youth-centred digital health interventions released in 2020.^{[ citation needed ]}
• Digital media series Khullam Khulla won an India Content Leadership Award’ 2020 for 'Best Content in a Digital Media Campaign for a Cause'.^{[ citation needed ]}

See also

Girl Effect

References

1. "Girl Effect's new initiative Chhaa Jaa aims to empower adolescent girls through digital media: Jessica Posner Odede". The Times of India. 10 October 2019. Retrieved 2022-05-22.
2. "Girl Effect's first youth program launched in India". Matters India. 2019-10-10. Retrieved 2022-05-22.
3. "'Chhaa Jaa': Empowering Adolescence adolescent girls with digital media". The Times of India. 10 October 2019. Retrieved 2022-05-22.

External links

Official website