Chuck E. Cheese (character)

Last updated

Charles Entertainment Cheese
Chuck E. Cheese character
Chuck E Cheese Walkaround Character.jpg
The design used from 1997 to 2012
First appearanceMay 17, 1977
Created by Nolan Bushnell
Voiced by
  • John Widelock (1977–1984)
  • Scott Wilson (1984–1993)
  • Lonny Wilder (June 1986)
  • Jeff Cosco (1995-1996; singing voice)
  • Jeremy Blaido (1997-1998)
  • Duncan Brannan (1994–2012)
  • Jaret Reddick (2012–present)
In-universe information
Full nameCharles Entertainment Cheese
Species
  • Rat (1977–1993)
  • Mouse (1993–present)
GenderMale
Occupation
  • Restaurateur
  • Guitarist
  • Vocalist
NationalityAmerican

Charles Entertainment Cheese, or Chuck E. Cheese for short, is the mascot of CEC Entertainment Concepts L.P.'s Chuck E. Cheese chain of family entertainment centers (FECs) [1] [2] From 1977 to 1992 he was an anthropomorphic rat, changing to a mouse in 1993. [3] [4] [5] [6] In 2012, he was rebranded into a slimmer, Rockstar-themed version as a response to a decrease in sales during 2011. [7]

Contents

History

The character was originally created as the mascot for a restaurant proposed by Nolan Bushnell (founder of Atari) in 1977. [8] Bushnell attended the International Association of Amusement Parks and Attractions (IAAPA) conference in Orlando and saw walk-around character costumes for sale. Among them, Bushnell spotted a costume that appeared to be a coyote, so he bought it for his planned Coyote Pizza restaurant. When the costume arrived at Atari, it was discovered that the costume was actually a rat with a long pink tail; this costume was also much larger and furrier than the final product seen in all of the original locations. Bushnell decided to change the restaurant's name to Rick Rat's Pizza. However, Bushnell's group of planners believed that a rat for the name of a restaurant would not be appropriate. Bushnell's group of planners finally decided on the name Chuck E. Cheese for the mascot and changed the restaurant's name to Chuck E. Cheese's Pizza Time Theatre. [9] [10] The first Chuck E. Cheese's Pizza Time Theatre opened in San Jose, California on 370 South Winchester Boulevard, in the same year Chuck E. Cheese was proposed – 1977.

Design and characterization

The rat mascot was originally given a New Jersey accent and would tell jokes – occasionally holding a cigar, although it was retired during the Great American Smokeout in 1980. [11] The character's voice was delivered by John Widelock for the first seven years of its existence, and afterward by Scott Wilson. In a June 1986 show tape, Chuck E. Cheese and Mr. Munch (the two characters Wilson voiced at the time) were voiced by Lonny Wilder due to PTT's merger with ShowBiz Pizza Place into ShowBiz Pizza Time. Wilson returned with the next released show.[ citation needed ]

In 1993, Duncan Brannan was hired as the new voice of the mascot, with the task of transforming him from a rat to a mouse. [7] By 1995, the character was given a "child-friendly" redesign. This version of Chuck E. Cheese with a wider cheek structure, a less pointy and shorter snout, longer eyes, smaller ears, and a slimmer physique. The character began being characterized as a skateboarder in commercials starting in 1997, with this version of him beginning to appear in restaurants by 2004.[ citation needed ]

In July 2012, the company's mascot was again redesigned, this time incorporating a rockstar-influenced incarnation of the character that played a guitar. Jaret Reddick, (vocalist and guitarist of Bowling for Soup) replaced Brannan as the voice of Chuck E. Cheese. [7]

Related Research Articles

<span class="mw-page-title-main">Nolan Bushnell</span> American businessman and engineer (born 1943)

Nolan Kay Bushnell is an American businessman and electrical engineer. He established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. He has been inducted into the Video Game Hall of Fame and the Consumer Electronics Association Hall of Fame, received the BAFTA Fellowship and the Nations Restaurant News "Innovator of the Year" award, and was named one of Newsweek's "50 Men Who Changed America". He has started more than 20 companies and is one of the founding fathers of the video game industry. He is on the board of Anti-Aging Games. In 2012, he founded an educational software company called Brainrush, that is using video game technology in educational software.

<span class="mw-page-title-main">Chuck E. Cheese</span> US arcade / themed pizza entertainment chain

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<i>Chuck E. Cheese in the Galaxy 5000</i> 1999 American film

Chuck E. Cheese in the Galaxy 5000 is a 1999 direct-to-video film that was based upon Chuck E. Cheese's. It was released on October 5, 1999 in CEC restaurants and also sold at Toys "R" Us. The plot is that a boy named Charlie Rockit needs $50,000 to fix his aunt and uncle's tractor engine, so Chuck E. Cheese and his friends go to the Galaxy 5000 to win it in a race. The distribution company, FUNimation Entertainment, would go on nearly three decades later to become Crunchyroll, one of the biggest anime streaming services.

<i>Rapid T. Rabbit and Friends</i> 1983 American TV series or program

Rapid T. Rabbit and Friends was an independently produced puppet and variety show created and produced by Richard Concepcion. The show was broadcast weekly on public-access cable TV in New York City from 1983 to 2017. The show ran on the Manhattan Neighborhood Network, Queens Public TV, and aired online every Sunday afternoon over the Pawpet Broadcasting Network before the Funday Pawpet Show.

Pizza Showtime was a family restaurant and entertainment centre operating in Perth, Western Australia from 1980 to 1984. Similar to the American Chuck E. Cheese chain it was a sit down pizza restaurant complemented by arcade games, and animatronic characters.

Sente Technologies was an arcade game company. Founded as Videa in 1982 by ex-Atari employees Roger Hector, Wendi Allen, and Ed Rotberg, the company was bought by Nolan Bushnell and made a division of his Pizza Time Theatre company in 1983. In 1984 the division was acquired by Bally Midway who continued to operate it until closing it down in 1988. The name Sente, like Atari, is another reference to Bushnell's favorite game, Go and means "having the initiative."

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Aaron Fechter is an American mechanical engineer, entrepreneur, voice actor, singer, and musician who owns and operates Creative Engineering, Inc. (CEI). He is best known as the creator of The Rock-afire Explosion, an animatronic show featuring a variety of characters created primarily for Showbiz Pizza Place restaurants throughout the 1980s. A fallout between Showbiz and CEI, along with the chain's dwindling revenue, led to the show's decline and eventual removal by the early 1990s.

Robert Allan Black is an American writer and director. He began his career as an advertising copywriter. His film writing and directing work includes the feature documentary, Loving Henri (2017). The documentary pertained to a freed Nazi slave turned philanthropist Henri Landwirth (1927–2018). The filming occurred throughout 14 years.

References

  1. Shamisan, Jacob (June 9, 2017). "The surprising and horrifying backstory behind Charles Entertainment Cheese". Insider.
  2. Chuck E's Middle Name , retrieved February 9, 2023
  3. Mace, Scott (December 21, 1981). "Rat dishes up pizza, computerized entertainment". Infoworld. p. 8.
  4. Sheff, David (1999). Game Over: How Nintendo Conquered the World. GamePress. p. 115. ISBN   978-0-9669617-0-6. Above the receptionist's desk was the smiling face of Chuck E. Cheese, the company's mascot—a rat.
  5. Taub, Stephen (November 30, 1983). "A Noisy Decline". Financial World . Vol. 152. pp. 40–43. The star of the show is a feisty-looking rat named Chuck E. Cheese, who Bushnell hopes will become as big a celebrity as Mickey Mouse.
  6. Kent, Steven L. (2000). The First Quarter: A 25-Year History of Video Games. BWD Press. p. 97. ISBN   978-0-9704755-0-3. Bushnell called his new venture Pizza Time Theaters. He named his restaurants Chuck E. Cheese after the robotic rat mascot.
  7. 1 2 3 Candice Choi (July 3, 2012). "Chuck E. Cheese being replaced with hipper image". Yahoo! News. Associated Press. Archived from the original on November 22, 2019. Retrieved April 5, 2020.
  8. Chuck E. Cheese – Chuck E. Cheese's Characters, archived from the original on September 8, 2019, retrieved September 7, 2019
  9. Madrigal, Alexis C. (July 17, 2013). "Chuck E. Cheese's, Silicon Valley Startup: The Origins of the Best Pizza Chain Ever". The Atlantic. Archived from the original on December 15, 2019. Retrieved December 15, 2019.
  10. Evolution of Chuck E Cheese! | Chuck E Cheese Character History, archived from the original on October 21, 2019, retrieved December 15, 2019
  11. "The Pizza Times" (PDF). May 1980. p. 3. Retrieved October 25, 2024.