Citizen Change

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Citizen Change is a political service group, founded in 2004 by rapper Sean Combs, and backed by musical artists Mary J. Blige, Mariah Carey and 50 Cent. [1] The stated aim was to get young people and minorities to vote. [2]

Contents

History

The campaign's message, promoted on t-shirts and other things, is "Vote or Die!", a phrase adapted from Join, or Die, a well-known cartoon by Benjamin Franklin.

2004 United States presidential election

Combs said at the time that its mission was to make voting "hot" and "sexy." [3] [4] The 2004 campaign included a line of "Vote or Die" t-shirts, an album, a voter registration push in cities and campuses nationwide, and commercials on such outlets as MTV and BET. [2]

2008 United States presidential election

Combs invoked the phrase, "Obama or Die", at the BET Awards 2008. [5]

References

  1. ↑ "All aboard P. Diddy's political party plane". Today. 27 October 2004. Retrieved January 18, 2019.
  2. 1 2 Silverman, Stephen P. "P. Diddy to Kids, Minorities: Vote or Die". People. Retrieved January 18, 2019.
  3. ↑ Quart, Alissa (6 November 2004). "They're Not Buying It". The New York Times. Retrieved January 18, 2019.
  4. ↑ Vargas, Jose Antonio. "Vote or Die? Well, They Did Vote". Washington Post. Retrieved January 18, 2019.
  5. ↑ Elsworth, Catherine. "P Diddy leads rapper 'shout out' for Barack Obama". The Telegraph. Retrieved January 18, 2019.
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