Sean John Combs, also known as Diddy, and formerly Puff Daddy, Puffy and P. Diddy, is an American rapper, record producer, and record executive. He is the recipient of various accolades, including three Grammy Awards. He is credited with the discovery and development of musical artists including the Notorious B.I.G., Mary J. Blige, and Usher.
Bad Boy Entertainment, doing business as Bad Boy Records, is an American record label founded in 1993 by Sean "Puffy" Combs. During the mid-1990s, the label signed hip hop and contemporary R&B artists, beginning with the Notorious B.I.G. Following his commercial success, the label signed other acts, including Faith Evans, Mase, 112, Total, The Lox, Shyne and Carl Thomas. At its 1997 peak, Bad Boy was worth an estimated US $100 million.
Cîroc is a brand of alcoholic beverages produced in France since 2003 and owned by the British-based multinational alcoholic beverage maker Diageo. The brand family includes vodka, flavored products containing vodka, and brandy. From 2007 the marketing and promotion for Cîroc in the United States was in conjunction with mogul Sean Combs in an "equal-share venture" with profits from the brand being split between Combs and Diageo, but this was terminated in 2024 after a legal dispute, leaving Diageo the sole owner.
Marc Jacobs is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was discontinued after the 2015 fall/winter collection. At its peak, it had over 200 retail stores in 80 countries. He was the creative director of the French design house Louis Vuitton from 1997 to 2014. Jacobs was on Time magazine's "2010 Time 100" list of the 100 most influential people in the world, and was #14 on Out magazine's 2012 list of "50 Most Powerful Gay Men and Women in America". He married his longtime partner Charly Defrancesco on April 6, 2019.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through artificial scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
Casandra Elizabeth Ventura, known mononymously as Cassie, is an American singer, dancer, actress, and model. Born in New London, Connecticut, she began her musical career after meeting producer Ryan Leslie in late 2004, who signed her to his record label, NextSelection Lifestyle Group. She was then discovered by rapper Sean "Diddy" Combs, who signed her to a joint venture with his label, Bad Boy Records, to commercially release her 2006 debut single, "Me & U". The song marked the first of her two entries on the Billboard Hot 100, peaking at number three.
Christian Louboutin is a French fashion designer. His stiletto footwear incorporates shiny, red-lacquered soles that have become his signature. Initially a freelance designer for fashion houses, he started his shoe salon in Paris, with his shoes finding favour with celebrity clientele. He has partnered with other organizations for projects including limited edition pieces, gallery exhibits, and a custom bar. His company has since branched out into men's luxury footwear, handbags, fragrances, and makeup.
Albert Joseph Brown III, known professionally as Al B. Sure!, is an American singer, songwriter, record producer, radio host and former record executive. He was born in Boston and raised in Mount Vernon, New York. During the late 1980s and early 1990s, Brown was one of new jack swing's most popular performers.
Jeremy Scott is an American fashion designer. He is the sole owner of his namesake label, and from October 2013 to March 2023 was the creative director of the fashion house Moschino. Since launching his brand in Paris in 1997, Scott has built a reputation as "pop culture's most irreverent designer", and "fashion's last rebel".
Tod's S.p.A. is an Italian luxury fashion house specialized in footwear, apparel, and related accessories headquartered in Marche, Italy. Its core branding includes an oval nameplate and roaring lion, with signature brown and orange packaging. The company is an influencer in the Sprezzatura fashion movement. Its highest-selling products are pebble-sole “Gommino” driving shoes, leather (suede) loafers, boots, sneakers, and handbags.
Kimberly Antwinette Porter was an American model and actress.
Adidas Originals is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, specializing in athletic shoes, t-shirts, jackets, bags, sunglasses and other accessories.
Kendall Nicole Jenner is an American model, socialite and media personality. She rose to fame in the reality television show Keeping Up with the Kardashians, in which she starred for 20 seasons and nearly 15 years from 2007 to 2021. The success of the show led to the creation of multiple spin-off series including Kourtney and Khloe Take Miami (2009), Kourtney and Kim Take New York (2011), Khloé & Lamar (2011), Rob & Chyna (2016) and Life of Kylie (2017). Following the decision to end their reality show, in 2022 she and her family starred in the reality television series The Kardashians on Hulu.
TechStyle Fashion Group, formerly JustFab Inc., is an online, membership fashion retailer that has a portfolio of five direct-to-consumer brands including JustFab, FabKids, ShoeDazzle, Savage X Fenty, and Fabletics. Its brands carries selections of shoes, handbags, jewelry, lingerie, activewear, and denim. It offers a personalized shopping experience based on members' indicated fashion preferences. As of 2019 the company has over 5 million paying VIP members, earning revenues of $800 million.
Adidas Yeezy was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". Yeezy influenced and inspired a multitude of other fashion brands. Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.
Enfants Riches Déprimés, also known as ERD, is a Los Angeles and Paris based luxury fashion brand founded in 2012 by the conceptual artist Henri Alexander Levy.
Misa Hylton is an American stylist and fashion designer. Known as a pioneer in the fashion industry, she has styled many hip-hop and R&B artists since the 1990s, most notably Lil' Kim and Mary J. Blige. Hylton's style, referred to as "hip-hop glamorous," has been credited with influencing fashion trends in popular culture. Hylton is a global creative partner for MCM and was the centerpiece of the 2019 documentary The Remix: Hip Hop x Fashion.
George Sully is a Canadian fashion designer. He is the creator of the Black Designers of Canada database, co-founder of fashion brands Sully Wong, House of Hayla, and founder of Sully & Son Company.
Lori Harvey is an American model. She is the daughter of Marjorie Harvey and the adoptive daughter of comedian Steve Harvey. She was signed to IMG Models Management agency in the United States, as well as Select Model Management in Europe. In 2021, Harvey founded the skincare company SKN by LH.
Peaceminusone is a Korean fashion line founded by G-Dragon and Gee Eun in October 2016. The label produces clothing items such as jackets, tops, hats and shoes, as well as accessories and headphones.
