Civitai was founded in 2022 by Justin Maier.[1][2] By January 2023, the site reached 100,000 registered users and 3 million by November.[2] In November 2023, Civitai secured funding from venture capital firm Andreessen Horowitz.[2] By April 2024, Civitai had 23.2 million monthly accesses.[3] The company is headquartered in Boise, Idaho.[4]
Platform
Civitai allows users to share and download AI models, particularly those used for image generation.[2] The platform supports various AI models, including Stable Diffusion and Flux, and provides a space for users to showcase and monetize their AI-generated content.[2][5] Users have profile pages and can comment on other users' models and images.[6]
The website also features a virtual currency called Buzz that can be used to generate images on Civitai's servers.[7] Buzz can be bought or earned by engaging with the site.[7]
In 2023, 404 Media reported that Civitai began a "bounties" marketplace where usesrs could commission deepfakes, of real or fake people.[10][7] Users are rewarded for completing bounties with buzz.[7]
In December 2023, AI provider OctoML announced it had ended its business relationship with Civitai after concerns were raised users were generating images that “could be categorized as child pornography.”[11]
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